Performance Marketing Manager

📌 Core Information 🔹 Job Title: Performance Marketing Manager 🔹 Company: Hapn 🔹 Location: United States (Remote) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 22, 2025 🔹 Experience Level: Intermediate (2-5 years) 🔹 Remote Status: Fully Remote 🚀 Job Overview Key aspects of this role include: - Owning and managing a significant monthly budget across multiple paid media channels - Driving profitable growth through strategic planning, execution, and optimization of campaigns - Collaborating cross-functionally with teams to align keywords, creative, and promotions - Contributing to the team's quarterly variable-comp pool based on performance ASSUMPTION: This role requires a high degree of self-motivation and autonomy, as you'll be working remotely and independently managing a substantial budget. 📋 Key Responsibilities ✅ Plan and manage a monthly budget of ≥$100k across Amazon Sponsored Ads, Amazon DSP, Google Ads (Search, Shopping, YouTube), Walmart Connect, and Meta ✅ Own bid strategy, audience segmentation, negative keyword hygiene, and budget pacing ✅ Design and run rapid A/B experiments to improve campaign performance ✅ Deliver weekly performance reports with clear actions and ROAS/CAC context ✅ Partner with content and marketplace leads to align keyword lists, competitor targeting, and creative refreshes ✅ Monitor attribution paths to refine spend allocation and stay current on platform betas, algorithm shifts, and industry best practices ASSUMPTION: This role involves a high level of data analysis and continuous learning to stay ahead of platform changes and industry trends. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 3-5+ years running performance marketing budgets ≥$100k/mo with profit accountability - Expertise in Amazon Ads & Amazon DSP (audience setup, ASIN retargeting, AMC query basics) - Proven results scaling DTC or marketplace brands on at least two of: Google, Meta, Walmart Required Skills: - Advanced Excel/Sheets (lookups, pivot, power query) - Analytical mindset: fluent in ROAS, MER, LTV/CAC, incrementality, and statistical significance - Self-starter who thrives in lean teams; able to prioritize without guardrails - Excellent written/verbal English; crisp presenter of insights Preferred Skills: - Google Ads & Amazon Ads certifications - Experience with GA4 event setup - Familiarity with affiliate networks or influencer-paid amplification - Knowledge of creative testing frameworks and briefing designers/video editors ASSUMPTION: While not explicitly stated, a strong understanding of the DTC or marketplace brand landscape is likely beneficial for this role. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 per year (based on industry standards for intermediate marketing managers with performance marketing experience) Benefits: - Competitive base salary - Quarterly variable compensation tied to product performance - Equity in a fast-growing company with significant potential - Comprehensive health, dental, and vision coverage - Flexible remote work with a strong remote-first culture - Professional development and clear career growth opportunities - Access to cutting-edge tools and technology - Collaborative, fast-paced environment with regular virtual team-building events Working Hours: Full-time, with flexible hours and a focus on results and performance ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and negotiation. 📌 Applicant Insights 🔍 Company Context Industry: Software Development, specializing in GPS tracking and telematics solutions for both business and consumer markets Company Size: 51-200 employees Founded: 2009 (according to LinkedIn) Company Description: - Fast-growing technology company with a strong focus on rapid iteration, data-driven decision making, and cross-functional collaboration - Consumer division serving tens of thousands of customers with innovative tracking solutions - Fully remote team working together to push the boundaries of GPS tracking technology Company Specialties: GPS tracking, telematics, consumer electronics, and data analysis Company Website: gethapn.com ASSUMPTION: Hapn's remote-first culture and focus on data-driven decision making create an environment that values independent thinkers and self-starters. 📊 Role Analysis Career Level: Intermediate (2-5 years of experience) Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including Marketplace, Content Marketing, and Product Management Work Arrangement: Fully remote, with teammates across multiple time zones Growth Opportunities: - Potential to grow into a leadership role as the company expands - Opportunities to learn and develop skills in new platforms and channels - Exposure to various aspects of marketing, including content, marketplace management, and product development ASSUMPTION: Given Hapn's focus on rapid iteration and data-driven decision making, there may be opportunities for career growth and skill development in this role. 🌍 Location & Work Environment Office Type: Fully remote, with no physical office location Office Location(s): N/A (fully remote) Geographic Context: - United States (remote work, with teammates across multiple time zones) - No specific geographic restrictions mentioned, allowing for flexibility in location Work Schedule: Flexible, with a focus on results and performance; regular virtual team-building events to foster collaboration and camaraderie ASSUMPTION: While the work schedule is flexible, candidates should be prepared to work independently and manage their time effectively in a remote environment. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screen with the hiring manager 3. Technical assessment or case study 4. Final interview with the marketing director and/or other team members Key Assessment Areas: - Performance marketing skills and experience - Analytical and problem-solving abilities - Communication and presentation skills - Cultural fit and alignment with Hapn's values Application Tips: - Tailor your resume to highlight relevant experience and skills, such as performance marketing, budget management, and data analysis - Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company's mission - Be ready to discuss your approach to A/B testing, campaign optimization, and data-driven decision making ATS Keywords: Performance marketing, Amazon Ads, Google Ads, Walmart Sponsored Products, Meta, data analysis, A/B testing, budget management, audience segmentation, keyword research, creative testing, attribution monitoring, Excel, self-starter, communication, collaboration ASSUMPTION: Hapn's use of Workable as their applicant tracking system suggests that they may prioritize candidates who include relevant keywords in their application materials. 🛠️ Tools & Technologies - Amazon Ads (Sponsored Ads, DSP) - Google Ads (Search, Shopping, YouTube) - Walmart Sponsored Products - Meta (Facebook, Instagram) - Excel/Sheets (lookups, pivot, power query) - Google Analytics (GA4) - Amazon Marketing Cloud (AMC) - Various project management and communication tools (e.g., Asana, Slack, Zoom) ASSUMPTION: While not explicitly stated, candidates should be comfortable learning and using new tools and platforms as needed to optimize campaign performance. 👔 Cultural Fit Considerations Company Values: - Rapid iteration and data-driven decision making - Cross-functional collaboration and teamwork - Continuous learning and improvement - Results-driven and performance-focused Work Style: - Independent and self-motivated, with the ability to work remotely and manage time effectively - Strong analytical and problem-solving skills - Excellent communication and presentation skills - Comfortable working in a fast-paced, dynamic environment Self-Assessment Questions: - How do you approach A/B testing and data analysis to optimize campaign performance? - Can you provide an example of a time when you had to manage a significant budget and drive profitable growth? - How do you stay current on platform changes and industry trends in performance marketing? ASSUMPTION: Candidates who can demonstrate a strong fit with Hapn's values and work style, as well as a passion for performance marketing and data-driven decision making, will be well-suited for this role. ⚠️ Potential Challenges - Managing a significant budget independently and remotely, with a high degree of autonomy - Staying current on platform changes and industry trends in a fast-paced environment - Collaborating effectively with cross-functional teams in a remote work setting - Balancing the need for data-driven decision making with the need for rapid iteration and experimentation ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in this role. 📈 Similar Roles Comparison - Performance Marketing Manager (Hapn) vs. Senior Performance Marketing Manager (Other Company) - Similarities: Both roles involve managing performance marketing campaigns, optimizing budget allocation, and driving profitable growth - Differences: The Hapn role is more focused on independent, remote work and may offer more opportunities for rapid iteration and experimentation ASSUMPTION: While this role may share similarities with other performance marketing positions, its unique focus on independent, remote work and rapid iteration sets it apart. 📝 Sample Projects - Developing and executing a comprehensive A/B testing strategy to optimize campaign performance across multiple platforms - Analyzing campaign data to identify trends and opportunities for budget reallocation - Collaborating with cross-functional teams to align keywords, competitor targeting, and creative refreshes - Monitoring attribution paths to refine spend allocation and maximize return on ad spend (ROAS) ASSUMPTION: These sample projects are designed to provide candidates with a sense of the day-to-day responsibilities and challenges they may face in this role. ❓ Key Questions to Ask During Interview - Can you describe the typical campaign structure and how it is maintained or refactored? - How does the team approach keyword research and management, and how does it align with other marketing efforts? - What are the most significant challenges facing the performance marketing team in the coming months, and how can this role help address them? - How does the company support the professional development and growth of its marketing team members? ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's priorities and goals. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://jobs.workable.com/view/mPWiDSoTvbduozyAAJmk4A/remote-performance-marketing-manager-in-united-states-at-hapn - Tailor your resume to highlight relevant experience and skills, such as performance marketing, budget management, and data analysis - Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company's mission - Be ready to discuss your approach to A/B testing, campaign optimization, and data-driven decision making - Follow up with the hiring manager after one week if you haven't heard back ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📌 Disclaimer This job description was generated using AI and may contain assumptions and estimates based on available data. Always verify details directly with the employer before making decisions.