Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Nasoft.eg

🔹 Location: Sheikh Zayed City, Giza Governorate, Egypt

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing a team of media buyers to deliver monthly paid acquisition objectives
• End-to-end ownership of paid marketing channels, from strategy to performance reporting
• Collaborating cross-functionally with content, design, and media buying teams
• Proven experience in digital ads management and e-commerce analytics

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels to succeed.

📋 Key Responsibilities

✅ Manage a team of media buyers to achieve monthly paid acquisition objectives

✅ Own paid marketing channels end-to-end, including strategy creation, campaign management, and performance reporting

✅ Collaborate with content, design, and media buying teams to improve performance, media mix, and creative messaging

✅ Analyze and report on paid media performance using tools like Google Analytics and Google Data Studio

✅ Determine the best channel mix and go-to-market strategies to meet high scale and low-cost new users and businesses

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a cross-functional team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or related field

Experience: 3+ years as Performance Lead/Manager and 4+ years as a Media Buyer

Required Skills:

• Direct experience in digital ads managers (Meta Ads, Snapchat Ads, Google Ads, and TikTok Ads.)
• Experience with Google Analytics and e-commerce analytics tools
• Experience with Google Tag Manager and Google Data Studio
• Media Buying Team Management
• Digital Marketing Agency Experience
• Experience in E-Commerce
• KSA & GCC Experience
• Salla, Zid, Woocommerce or any relevant tools
• Portfolio required
• Experience managing ad accounts with more than 100K/monthly ad spend
• Experience developing social media marketing strategies
• Experience working with and developing a marketing plan
• Ability to measure the success of campaigns
• Highly organized and prepared
• Maintain a deep understanding of the brand's business goals and marketing objectives
• Superb communication and time management skills
• Attention to detail and eager to learn
• Digitally savvy and interested in the digital marketing industry and technologies

Preferred Skills:

• Experience with specific e-commerce platforms or tools
• Fluency in Arabic

ASSUMPTION: Given the role's focus on e-commerce and the Middle East market, candidates with relevant regional experience and language skills will have an advantage.

💰 Compensation & Benefits

Salary Range: EGP 30,000 - 50,000 per month (Estimated, based on market research for similar roles in Egypt)

Benefits:

• Health and social insurance
• Professional development opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on market research for similar roles in Egypt. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services. Nasoft.eg helps companies achieve their hiring goals quickly and efficiently by offering specialized recruitment services that leverage the latest technologies.

Company Size: Small (11-50 employees). This size allows for a more agile and collaborative work environment, where individual contributions can have a significant impact.

Founded: 2025. Nasoft.eg is a relatively new company, which may present opportunities for growth and career development.

Company Description:

• Nasoft.eg aims to connect companies with the best talent to increase their competitiveness and ensure sustainable growth.
• The company offers specialized recruitment services that rely on the latest technologies.
• Nasoft.eg focuses on helping businesses achieve their hiring objectives efficiently and effectively.

Company Specialties:

• Human Resources
• Technical & IT Recruiting
• HR Operations
• Payroll Administration
• HR Consultations
• Organizational Development
• Recruiting & Hiring
• Human Resources Outsourcing

Company Website: nasoft.com.eg

ASSUMPTION: As a small, growing company, Nasoft.eg may offer opportunities for professional growth and career advancement as the company expands.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking, team management, and hands-on execution.

Reporting Structure: The Performance Marketing Manager will likely report directly to the Marketing Director or Head of Marketing.

Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future.

Growth Opportunities:

• Potential career progression to a Senior Marketing Manager or Marketing Director role
• Expanding the team and mentoring junior team members
• Gaining experience in a fast-growing company and contributing to its success

ASSUMPTION: Given the company's size and growth potential, there may be opportunities for career advancement and increased responsibilities in the future.

🌍 Location & Work Environment

Office Type: On-site, with the possibility of hybrid work arrangements in the future.

Office Location(s): Sheikh Zayed City, Giza Governorate, Egypt

Geographic Context:

• Sheikh Zayed City is a modern, well-planned city with a mix of residential, commercial, and industrial areas.
• The city is located in the Giza Governorate, which is home to the famous Giza Pyramids and the capital city of Cairo.
• Sheikh Zayed City offers a variety of amenities, including shopping centers, restaurants, and entertainment options.

Work Schedule: Full-time, with standard business hours (9:00 AM - 5:00 PM, Sunday to Thursday).

ASSUMPTION: The work environment may be dynamic and fast-paced, given the company's focus on growth and expansion.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-depth interview with the Marketing Director or Head of Marketing
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Digital marketing expertise and experience
• Team management and leadership skills
• Strategic thinking and problem-solving abilities
• Communication and presentation skills

Application Tips:

• Highlight your relevant experience in digital marketing and e-commerce
• Include specific examples of successful campaigns and their results
• Demonstrate your ability to manage and motivate a team of media buyers
• Showcase your understanding of the Middle East market and its unique challenges

ATS Keywords: Performance Marketing, Media Buying, Digital Advertising, Google Analytics, E-Commerce, Team Management, Campaign Management, Social Media Marketing, Budget Management, Creative Messaging, Communication Skills, Time Management, Attention to Detail, Digital Marketing, Analytics Tools, Google Tag Manager, Google Data Studio

ASSUMPTION: The interview process may be rigorous and competitive, given the company's focus on finding the best talent for this critical role.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads (Facebook Ads, Instagram Ads)
• Snapchat Ads
• TikTok Ads
• Google Analytics
• Google Tag Manager
• Google Data Studio
• Salla, Zid, Woocommerce, or other relevant e-commerce platforms

ASSUMPTION: The specific tools and technologies used may evolve over time, as the company adapts to new trends and market demands.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and transparency

Work Style:

• Agile and adaptable
• Results-driven and proactive
• Collaborative and team-oriented
• Open to feedback and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with cross-functional teams and collaborating with other departments?
• Do you have a strong customer focus and a passion for delivering exceptional results?
• Are you open to learning and adapting to new tools and technologies?

ASSUMPTION: Nasoft.eg values candidates who are adaptable, collaborative, and committed to delivering exceptional results for their clients.

⚠️ Potential Challenges

• Managing a team of media buyers in a fast-paced, dynamic environment
• Adapting to the unique challenges and opportunities of the Middle East market
• Balancing strategic thinking with hands-on execution
• Keeping up with the latest trends and developments in digital marketing

ASSUMPTION: The role may present unique challenges, but it also offers significant opportunities for growth and professional development.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance and data-driven decision-making
• Compared to other marketing roles in the region, this position offers a unique blend of strategic thinking and hands-on execution
• Career progression may include roles such as Senior Marketing Manager, Marketing Director, or other senior leadership positions within the company

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, making it an attractive choice for experienced marketing professionals looking to take their career to the next level.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for an e-commerce client
• Managing a team of media buyers to deliver a successful holiday marketing campaign
• Analyzing and optimizing the performance of paid advertising campaigns across multiple channels

ASSUMPTION: The specific projects and responsibilities may vary depending on the client and the company's priorities at any given time.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing strategy?
• What are the most significant challenges facing the marketing department currently?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support its employees?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in digital marketing and e-commerce
• Prepare specific examples of successful campaigns and their results
• Demonstrate your ability to manage and motivate a team of media buyers
• Showcase your understanding of the Middle East market and its unique challenges
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.