📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Criteo
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: August 8, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site (with remote work arrangement)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global performance media strategy across key platforms
- Managing day-to-day coordination with external digital agency partner
- Monitoring and optimizing campaign performance across the funnel
- Collaborating with cross-functional marketing teams to align with commercial objectives
- Staying current with digital marketing trends and platform changes
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Own the global performance media strategy across key platforms (LinkedIn, Google, Meta, programmatic), aligned to Criteo’s pipeline and revenue goals.
✅ Manage day-to-day coordination with our digital agency partner, ensuring flawless execution, budget pacing, and strategic alignment.
✅ Oversee campaign planning, audience targeting, creative asset briefing, and landing page coordination.
✅ Monitor and optimize campaign performance across funnel stages—traffic, MQLs, SQLs, pipeline.
✅ Partner with Demand Gen and Regional Marketing to localize campaigns and maximize market relevance.
✅ Track and report on key performance metrics (CPC, CTR, CVR, CAC, ROAS, pipeline impact), and generate insights to inform future optimizations.
✅ Collaborate with Marketing Ops and Analytics to ensure proper attribution and lead tracking across systems.
✅ Stay current on platform changes, privacy updates, and digital marketing trends that impact B2B acquisition.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis, with a strong emphasis on cross-functional collaboration and stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of experience in B2B performance marketing, ideally within a SaaS or adtech environment
Required Skills:
- Proven experience managing or overseeing paid media campaigns across LinkedIn, Google, Meta, and programmatic
- Strong understanding of full-funnel marketing and pipeline acceleration strategies
- Experience working with and managing external media agencies
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)
- Analytical mindset with the ability to interpret data and translate insights into action
- Excellent project management and cross-functional collaboration skills
- Fluent in English (additional languages a plus)
Preferred Skills:
- Experience with marketing attribution and analytics tools
- Knowledge of the adtech industry and its trends
- Familiarity with A/B testing and optimization techniques
ASSUMPTION: While the role requires specific experience in B2B performance marketing, candidates with transferable skills from other industries may also be considered.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health Benefits
- Wellness Perks
- Mental Health Support
- Learning, mentorship, and career development programs
- Competitive salary, equity, performance-based rewards, and family-friendly policies
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, with a focus on commerce media and AI-powered advertising solutions
Company Size: Medium-sized company with 1,001-5,000 employees, offering a diverse and inclusive work environment
Founded: 2005, with headquarters in Paris, France
Company Description:
- Criteo is a global leader in commerce media, helping brands, agencies, and publishers create meaningful consumer connections through AI-powered advertising solutions
- The company shapes a more open and sustainable digital future for advertising by driving trusted and impactful advertising
- Criteo fosters a culture of diversity, inclusion, and collaboration, with offices across the globe
Company Specialties:
- Retargeting
- Internet advertising
- Recommendation
- Personalization
- Search
- Behavioral targeting
- Ecommerce
- CPC
- Global leader
- Programmatic
Company Website: criteo.com
ASSUMPTION: Criteo's focus on AI-powered advertising and commerce media sets it apart in the advertising services industry, offering candidates the opportunity to work at the intersection of technology and marketing.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development within the marketing team
Reporting Structure: This role reports directly to the Global Digital Marketing team and works closely with Demand Generation, Product Marketing, Brand, and Regional Marketing leads
Work Arrangement: On-site in Barcelona, with remote work arrangements available
Growth Opportunities:
- Learning and mentorship programs to develop skills and advance career growth
- Collaboration with cross-functional teams to gain exposure to different aspects of the business
- Potential to take on more responsibilities and advance within the marketing team
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team, with a focus on learning and collaboration.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Barcelona, Spain
Office Location(s): Carrer dels Almogàvers, 177-189, Barcelona, Catalonia, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong tech industry
- The office is located in the 22@ district, a hub for innovation and technology
- Catalonia, Spain, offers a high quality of life, with a mild Mediterranean climate and rich cultural heritage
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The office environment at Criteo fosters collaboration and innovation, with a strong focus on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Global Digital Marketing Director
Key Assessment Areas:
- Performance marketing expertise and strategic thinking
- Data-driven decision making and analytical skills
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Criteo's values
Application Tips:
- Highlight relevant experience and achievements in performance marketing
- Demonstrate a strong understanding of Criteo's business and the role's responsibilities
- Showcase your ability to work collaboratively and manage external stakeholders
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
ATS Keywords: Performance Marketing, B2B Marketing, Paid Media, Campaign Management, Audience Targeting, Creative Asset Briefing, Data Analysis, Project Management, Cross-Functional Collaboration, CRM, Marketing Automation, Attribution, Lead Tracking, Digital Marketing Trends, SaaS, Adtech
ASSUMPTION: The interview process at Criteo is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and objectives.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)
- CRM software (e.g., Salesforce)
- Attribution and analytics tools (e.g., Adobe Analytics, Google Analytics)
- Paid media platforms (e.g., LinkedIn Ads, Google Ads, Meta Ads, programmatic platforms)
ASSUMPTION: The tools and technologies used in this role are industry-standard and may vary depending on the candidate's experience and the team's specific needs.
👔 Cultural Fit Considerations
Company Values:
- Open: We foster an open environment where everyone's voice is heard and valued
- Impactful: We strive to make a meaningful difference in everything we do
- Inclusive: We celebrate diversity and foster an environment where everyone feels welcome and respected
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Data-driven: We make informed decisions based on data and insights
- Adaptable: We embrace change and continuously improve our processes and practices
Self-Assessment Questions:
- How do you embody Criteo's values in your daily work?
- Can you describe a time when you had to adapt to a significant change in your work environment or processes?
- How do you approach collaborating with cross-functional teams to achieve shared goals?
ASSUMPTION: Criteo's culture is built on a foundation of openness, inclusivity, and collaboration, with a strong emphasis on data-driven decision making and continuous improvement.
⚠️ Potential Challenges
- Managing external agency partners and ensuring alignment with Criteo's objectives
- Keeping up with the fast-paced nature of the digital marketing industry and platform changes
- Balancing strategic planning with day-to-day tactical execution
- Working across multiple time zones and collaborating with global teams
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to staying current with industry trends and best practices.
📈 Similar Roles Comparison
- Unlike other performance marketing roles, this position focuses on global strategy and cross-functional collaboration rather than tactical execution
- Criteo's focus on commerce media and AI-powered advertising sets it apart from other advertising services companies
- This role offers opportunities for career growth and development within the marketing team
ASSUMPTION: While this role shares similarities with other performance marketing positions, its focus on global strategy and cross-functional collaboration makes it unique within the industry.
📝 Sample Projects
- Developing and executing a global performance media strategy to drive pipeline growth for a new product launch
- Managing a team of external agency partners to execute a multi-channel campaign, optimizing performance across funnel stages
- Collaborating with regional marketing teams to localize campaigns and maximize market relevance in key global markets
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, with a focus on driving meaningful business impact.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Criteo?
- Can you describe the team structure and dynamics within the Global Digital Marketing team?
- How does Criteo support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Criteo foster a culture of inclusivity and diversity within its teams?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to understanding Criteo's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Criteo careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Criteo's business, industry trends, and potential challenges for the role
- Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
