Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: KOHO

🔹 Location: Remote (Canada)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Designing, managing, and scaling user acquisition campaigns across paid media channels
• Leveraging AI-powered tools for enhanced audience segmentation, bidding, and campaign optimization
• Formulating digital acquisition strategies that optimize for CAC and maximize LTV
• Continuously testing creative through A/B experiments and presenting weekly performance insights
• Collaborating with product and data teams to align acquisition with downstream conversion funnels and predictive LTV modeling

ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on experimentation and data-driven decision making. The ideal candidate will have experience in high-growth startups or performance-driven agencies and be comfortable working in an ambiguous environment.

📋 Key Responsibilities

✅ Design, manage, and scale user acquisition campaigns across paid media channels, with a focus on Google, Meta, TikTok, and Apple Search

✅ Leverage AI-powered tools and automation to enhance audience segmentation, bidding, creative testing, and campaign optimization

✅ Formulate and execute digital acquisition strategies that optimize for CAC and maximize LTV, with an emphasis on subscription-based conversion models and retention-driven growth

✅ Continuously test creative through A/B experiments, ensuring campaigns evolve based on performance insights and audience behavior

✅ Build and maintain performance reporting dashboards, and present weekly insights across KPIs such as CPA, ROAS, conversion rates, and LTV

✅ Work closely with product and data teams to align acquisition with downstream conversion funnels and predictive LTV modeling

ASSUMPTION: This role requires a strong understanding of adtech infrastructure, marketing analytics, attribution models, and customer lifecycle optimization. Familiarity with AI marketing tools and mobile app growth experience is highly desirable.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in performance marketing, ideally within high-growth startups or performance-driven agencies

Required Skills:

• Proven track record of managing multi-channel performance campaigns with a strong focus on Meta, TikTok, Google Ads, and Apple Search
• Deep understanding of adtech infrastructure, marketing analytics, attribution models, and customer lifecycle optimization
• Experience building campaigns that go beyond install, with focus on subscription sign-ups, upgrades, and churn mitigation
• Familiarity with AI marketing tools (e.g., for creative optimization, audience targeting, or predictive modeling)

Preferred Skills:

• Mobile app growth experience
• Fluency in French

ASSUMPTION: While a degree in marketing or business is preferred, equivalent experience and a strong portfolio demonstrating relevant skills may be considered.

💰 Compensation & Benefits

Salary Range: CAD 110,000 - 130,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Balance Your Life - Company-wide summer wellness days, winter holiday closure, personal days, a wellness spending account, and maternity & parental leave top-up
• Remote First - Work from anywhere in Canada with a budget to set up your home office
• Level Up - Access to an in-house certified performance coach and an annual training budget
• The KOHO Culture - We have won 7 \"Great Place to Work ®\" awards since 2019
• Be an Owner - Every KOHO employee gets a generous amount of equity with a 10-year exercise window

Working Hours: Full-time, with flexible hours and a focus on work-life balance

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's skills, experience, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Fintech

Company Size: 201-500 employees (Medium-sized company, offering a mix of startup agility and established processes)

Founded: 2014 (Over a decade of experience in the fintech industry)

Company Description:

• KOHO is a forward-thinking fintech company dedicated to financially empowering a generation of Canadians
• Founded in 2014, KOHO provides a seamless platform for managing money and life, offering a Mastercard and innovative tools for earning, spending, borrowing, building credit, and budgeting
• With over 1.7 million users, KOHO is committed to making finance accessible, engaging, and user-friendly, ensuring that everyone has the resources they need to take control of their financial future

Company Specialties:

• Fintech and Finance

Company Website: www.koho.ca

ASSUMPTION: KOHO's focus on user empowerment and financial progress makes it an attractive option for candidates seeking to make a meaningful impact in the fintech industry.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the company's user acquisition strategy

Reporting Structure: This role reports directly to the Head of Growth and works closely with the Product and Data teams

Work Arrangement: Remote (Canada), with a flexible work schedule and a focus on work-life balance

Growth Opportunities:

• Potential to grow into a leadership role as the team expands
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Access to professional development resources, such as an in-house certified performance coach and an annual training budget

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's user acquisition strategy.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (Remote work only)

Geographic Context:

• Canada (with a focus on the major markets of Toronto, Vancouver, and Montreal)
• Remote work allows for a better work-life balance and the ability to live anywhere in Canada
• KOHO's user base is primarily Canadian, with a focus on providing accessible and engaging financial services to Canadians

Work Schedule: Full-time, with flexible hours and a focus on work-life balance

ASSUMPTION: KOHO's remote-first policy allows employees to work from anywhere in Canada, offering a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Head of Growth to discuss the role, responsibilities, and growth opportunities
• Skills assessment or case study to evaluate the candidate's ability to design, manage, and optimize user acquisition campaigns
• Final interview with the CEO or another senior leader to discuss the company's mission, vision, and values

Key Assessment Areas:

• Campaign management and optimization skills
• Understanding of adtech infrastructure, marketing analytics, and attribution models
• Cultural fit and alignment with KOHO's values and mission
• Problem-solving and critical thinking skills

Application Tips:

• Highlight your experience with AI marketing tools and mobile app growth in your resume and cover letter
• Prepare for the skills assessment or case study by researching KOHO's user acquisition strategies and identifying areas for improvement
• Demonstrate your understanding of KOHO's mission and values in your application materials and interviews

ATS Keywords: Performance marketing, user acquisition, campaign management, Google Ads, Meta, TikTok, Apple Search, AI marketing tools, adtech infrastructure, marketing analytics, attribution models, customer lifecycle optimization, mobile app growth

ASSUMPTION: KOHO's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values. The skills assessment or case study is an important component of the process, allowing candidates to demonstrate their ability to design, manage, and optimize user acquisition campaigns.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• TikTok Ads
• Apple Search Ads
• AI marketing tools (e.g., for creative optimization, audience targeting, or predictive modeling)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should have experience using these platforms and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• User First - KOHO prioritizes the needs and preferences of its users above all else
• Growth Ownership - KOHO encourages its employees to take ownership of their roles and make data-driven decisions to drive long-term growth
• Curiosity - KOHO fosters a culture of continuous learning and experimentation, encouraging employees to ask questions, explore new ideas, and challenge the status quo

Work Style:

• Remote work requires strong self-motivation, time management, and communication skills
• KOHO values a collaborative and inclusive work environment, with a focus on open communication and cross-functional teamwork
• KOHO encourages a healthy work-life balance, with flexible hours and a focus on results rather than face time

Self-Assessment Questions:

• Do you have experience working remotely, and are you comfortable managing your time and priorities independently?
• Are you comfortable working in an ambiguous environment, and do you thrive on taking ownership of your role and driving growth?
• Do you share KOHO's commitment to putting users first, and are you passionate about helping Canadians make financial progress?

ASSUMPTION: KOHO's culture is characterized by a strong commitment to user empowerment, growth ownership, and continuous learning. Candidates should be comfortable working remotely, taking ownership of their roles, and driving growth through data-driven decision making.

⚠️ Potential Challenges

• Managing a high volume of user acquisition campaigns across multiple platforms can be challenging and time-consuming
• KOHO's focus on experimentation and continuous learning may require candidates to adapt to changing priorities and workflows
• Working remotely requires strong self-motivation, time management, and communication skills
• KOHO's commitment to user empowerment and financial progress may require candidates to challenge traditional banking practices and think creatively about user acquisition strategies

ASSUMPTION: These challenges are inherent in a high-growth, user-focused fintech company. Candidates should be comfortable working in a dynamic environment and be prepared to adapt to changing priorities and workflows.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role focuses on user acquisition and subscription-based conversion models, with a strong emphasis on retention-driven growth
• KOHO's focus on experimentation and continuous learning sets it apart from more traditional financial services companies
• This role offers significant growth potential, with opportunities to learn, develop, and make a meaningful impact on the company's user acquisition strategy

ASSUMPTION: This role is unique in its focus on user acquisition and subscription-based conversion models, with a strong emphasis on retention-driven growth. Candidates should be comfortable working in a dynamic, user-focused environment and be prepared to adapt to changing priorities and workflows.

📝 Sample Projects

• Designing and executing a multi-channel user acquisition campaign to drive subscription sign-ups and upgrades for KOHO's mobile app
• Optimizing campaign performance through A/B testing and predictive LTV modeling, with a focus on maximizing LTV and minimizing CAC
• Collaborating with product and data teams to align user acquisition with downstream conversion funnels and predictive LTV modeling

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role. Candidates should be comfortable designing, managing, and optimizing user acquisition campaigns and working collaboratively with cross-functional teams.

❓ Key Questions to Ask During Interview

• How does KOHO measure the success of its user acquisition campaigns, and how does this role contribute to the company's overall growth strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work align with the broader team's goals and objectives?
• How does KOHO support the professional development and growth of its employees, and what opportunities are available for growth and advancement within the company?
• How does KOHO's remote-first policy impact the work environment and company culture, and what resources are available to support remote employees?
• How does KOHO approach experimentation and continuous learning, and what opportunities are there for me to contribute to the company's innovative and user-focused culture?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and their commitment to KOHO's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your experience with AI marketing tools, mobile app growth, and user acquisition strategies
• Prepare for the skills assessment or case study by researching KOHO's user acquisition strategies and identifying areas for improvement
• Demonstrate your understanding of KOHO's mission and values in your application materials and interviews
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.