Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Elevation Capital

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing performance marketing campaigns across various digital channels
• Building and maintaining dashboards and reports to provide insights to leadership
• Collaborating with content and brand teams to develop marketing assets
• Conducting A/B testing and experiments to improve CAC and conversion rates
• Working with CRM channels and Appsflyer for campaign management

ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills to work effectively with various teams.

📋 Key Responsibilities

✅ Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, influencer marketing, and other digital channels

✅ Develop performance-focused communication across all digital assets and customer journeys

✅ Build and maintain dashboards, reports, and campaign analysis to provide insights to leadership

✅ Collaborate with content and brand teams to develop marketing assets to market across digital platforms

✅ Conduct A/B testing for ads, audiences, and creatives to improve CAC

✅ Conduct multiple experiments on ASO to increase the conversion rate

ASSUMPTION: The role requires a high level of creativity, analytical thinking, and a strong understanding of user behavior to succeed in driving campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in performance/growth marketing, preferably in a fintech startup or brokerage platform

Required Skills:

• Proven experience in Google Ads, Meta Ads, and Appsflyer
• Strong analytical and data-driven mindset
• Excellent communication and copywriting skills
• Creative thinker with a knack for user behavior and campaign storytelling
• Decent knowledge of CRM channels (Push Notifications, WhatsApp, Email, In-App Banners)

Preferred Skills:

• Familiarity with Moengage and SQL
• Knowledge of the trading and fintech industries

ASSUMPTION: Candidates with experience in the fintech industry and a strong understanding of trading platforms may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 LPA (Based on experience and industry standards for the role and location)

Benefits:

• Health insurance
• Dental insurance
• Retirement savings plan
• Employee stock options

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Benefits may vary based on the company's policies and the employee's tenure.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit work environment with opportunities for growth and impact)

Founded: 2020 (Relatively new company with a focus on early-stage investments)

Company Description:

• Elevation Capital is an early-stage venture fund that invests in globally impactful companies united by a common vision of humanity as the highest purpose
• Their investment strategy is guided by the core principle of shared value – the Win-Win, a conscious belief that a company can deliver both a profitable financial return and a sustainable positive social impact
• Their investment portfolio spans various industries, including consumer packaged goods, health and wellness, biotech, financial services, real estate, housing solutions, hospitality, and technology

Company Specialties:

• Early-stage venture capital
• Impact investing
• Global impact companies

Company Website: https://www.elevationcapital.vc/

ASSUMPTION: Elevation Capital's focus on impact investing and early-stage companies may result in a dynamic and fast-paced work environment, with opportunities for growth and learning.

📊 Role Analysis

Career Level: Mid-level (The role requires 2-5 years of experience and offers opportunities for growth within the company)

Reporting Structure: The role reports directly to the Head of Marketing or a similar position within the company

Work Arrangement: On-site, with flexible working hours and remote work options available

Growth Opportunities:

• Potential career progression to senior marketing roles within the company or its portfolio companies
• Opportunities to work on diverse projects across various industries and impact areas
• Exposure to the venture capital industry and its networks

ASSUMPTION: The role's growth opportunities are tied to the company's growth and success, as well as the employee's performance and initiative.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Bengaluru, with a focus on employee well-being and productivity

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and the third-largest tech hub in the world
• The city offers a vibrant startup ecosystem, with numerous opportunities for networking and collaboration
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: The role's work environment is influenced by the company's focus on impact investing, as well as the dynamic and fast-paced nature of the venture capital industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager or a panel of interviewers

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with the company's mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise
• Research the company and its portfolio companies to demonstrate your understanding of their mission and impact areas

ATS Keywords: Performance Marketing, User Acquisition, Google Ads, Meta Ads, Influencer Marketing, A/B Testing, ASO, Data Analysis, Copywriting, CRM Channels, Appsflyer, Campaign Optimization, Dashboard Creation, Marketing Assets, User Behavior

ASSUMPTION: The application process may vary based on the company's current hiring needs and the number of applicants for the role.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Moengage
• Appsflyer
• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role may evolve as the company grows and its portfolio companies' needs change.

👔 Cultural Fit Considerations

Company Values:

• Impact-driven: Elevation Capital invests in companies that create positive social and environmental impact alongside financial returns
• Collaborative: The company fosters a culture of collaboration and teamwork, both internally and with its portfolio companies
• Innovative: Elevation Capital supports its portfolio companies in driving innovation and disruption in their respective industries

Work Style:

• Dynamic and fast-paced: The venture capital industry is known for its fast-paced nature and the need to adapt quickly to changing market conditions
• Data-driven: Elevation Capital makes investment decisions based on data analysis and insights
• Impact-focused: The company's mission is to create positive social and environmental impact through its investments

Self-Assessment Questions:

• How do you align with Elevation Capital's mission to create positive social and environmental impact through its investments?
• How do you approach data analysis and interpretation to inform marketing strategy and campaign planning?
• How do you thrive in a dynamic and fast-paced work environment, and how do you adapt to changing market conditions?

ASSUMPTION: Elevation Capital's focus on impact investing and data-driven decision-making may result in a work environment that prioritizes these factors in its hiring process.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and the ability to manage multiple priorities
• The role may involve working with diverse teams and stakeholders, requiring strong communication and collaboration skills
• As a relatively new company, Elevation Capital may face challenges in scaling its impact and portfolio companies' growth
• The venture capital industry is known for its competitive nature, which may present challenges in sourcing and securing deals

ASSUMPTION: The potential challenges of this role are tied to the dynamic and fast-paced nature of the venture capital industry, as well as the company's focus on impact investing and early-stage companies.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or a Digital Marketing Manager, with a focus on performance marketing and user acquisition
• However, this role is unique in its focus on impact investing and working with early-stage companies in diverse industries
• Career progression in this role may involve moving into senior marketing roles within the company or its portfolio companies, or transitioning into other functions within the venture capital industry

ASSUMPTION: The comparison of this role to similar roles in the industry should take into account the company's focus on impact investing and early-stage companies, as well as the dynamic and fast-paced nature of the venture capital industry.

📝 Sample Projects

• Developing and executing a performance marketing campaign for a fintech startup focused on microloans, targeting low-income individuals in India
• Conducting A/B testing and optimization for a consumer packaged goods company's e-commerce platform to improve conversion rates and reduce customer acquisition costs
• Creating and maintaining dashboards and reports for a biotech company to track the performance of its clinical trials and drug development pipeline

ASSUMPTION: The sample projects provided are intended to illustrate the types of projects that the Performance Marketing Manager may work on, but the actual projects may vary based on the company's current portfolio and investment focus.

❓ Key Questions to Ask During Interview

• How does Elevation Capital support its portfolio companies in creating positive social and environmental impact alongside financial returns?
• What are the key performance indicators (KPIs) that the company uses to track the success of its investments, and how do these KPIs inform marketing strategy and campaign planning?
• How does the company approach collaboration and knowledge-sharing with its portfolio companies, and how does this impact the role of the Performance Marketing Manager?
• What are the most significant challenges that the company has faced in scaling its impact and portfolio companies' growth, and how has the company addressed these challenges?
• How does the company support the professional development and growth of its employees, and what opportunities are available for career progression within the company or its portfolio companies?

ASSUMPTION: The key questions to ask during the interview should focus on the company's mission, culture, and approach to impact investing, as well as the specific requirements and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/view/dAvjj8zFXj2nKcAZcNkSou/performance-marketing-manager-in-bengaluru-at-elevation-capital
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing expertise
• Research the company and its portfolio companies to demonstrate your understanding of their mission and impact areas
• Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.