Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Talent 360

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of performance marketing campaigns across multiple platforms
• Leadership and mentoring of a team of media buyers and digital marketers
• Daily campaign management, budget allocation, and performance optimization
• Data-driven decision making and continuous improvement of customer acquisition and ROI metrics
• Close collaboration with creative, product, and analytics teams to maximize performance

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and team leadership skills. The ideal candidate will have a proven track record in performance marketing and experience managing teams.

📋 Key Responsibilities

✅ Develop and execute comprehensive performance marketing strategies across platforms (Facebook, Google, TikTok, and more)

✅ Lead and mentor a team of media buyers and digital marketers to ensure high performance and continuous learning

✅ Oversee daily campaign management, budget allocation, and performance optimization

✅ Monitor key KPIs and performance metrics, providing actionable insights and in-depth analysis

✅ Conduct A/B testing and conversion rate optimization to improve campaign effectiveness

✅ Work closely with creative, product, and analytics teams to align messaging and maximize performance

✅ Stay current with digital marketing trends, emerging platforms, and algorithm updates to keep our strategies competitive

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in performance marketing, with a strong track record of driving measurable results

Required Skills:

• Proven leadership skills with experience managing and developing marketing teams
• Deep understanding of advertising platforms including Facebook Ads Manager, Google Ads, TikTok Ads, etc.
• Strong analytical mindset with experience using data to drive decision-making
• Excellent communication, project management, and organizational skills

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Fluency in Arabic and English

ASSUMPTION: Given the mid-size company structure, the ideal candidate will be comfortable working in a dynamic, fast-paced environment and contributing to both strategic planning and day-to-day execution.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-level marketing manager in Cairo, Egypt is EGP 30,000 - 50,000 per month. This estimate is based on market research and comparable roles in the region.

Benefits:

• Health insurance
• Paid time off
• Professional development opportunities

Working Hours: 8 hours per day, 9:00 AM - 5:00 PM or 10:00 AM - 6:00 PM, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Electronics

Company Size: Small to medium-sized company with 11-50 employees. This size allows for a more agile and collaborative work environment.

Founded: 2021. The company is relatively new but has already established a strong presence in the market.

Company Description:

• Talent 360 is an innovative consumer electronics company that's redefining digital growth in its industry.
• The company values innovation, creativity, and results-driven work.
• Talent 360 offers opportunities for professional development, learning, and advancement.

Company Specialties:

• Consumer Electronics
• Digital Marketing
• Innovative Solutions

Company Website: cardoo.co

ASSUMPTION: Talent 360 is a dynamic and growing company that values innovation and results. The ideal candidate will be comfortable working in a fast-paced environment and contributing to the company's growth.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers opportunities for professional growth and development.

Reporting Structure: The Performance Marketing Manager will report directly to the Head of Marketing and oversee a team of media buyers and digital marketers.

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Advancement to a senior marketing role or management position within the marketing department
• Expansion of responsibilities to include additional marketing channels or product lines
• Professional development opportunities, such as training, workshops, or conferences

ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's size and growth trajectory.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in New Cairo, Egypt

Office Location(s): New Cairo, Egypt

Geographic Context:

• New Cairo is a modern, upscale suburb of Cairo, offering a mix of residential and commercial areas
• The office is conveniently located near major highways and public transportation
• New Cairo offers a variety of dining, entertainment, and shopping options

Work Schedule: Monday to Friday, 8 hours per day, with flexible start and end times (9:00 AM - 5:00 PM or 10:00 AM - 6:00 PM)

ASSUMPTION: The work environment at Talent 360 is collaborative and innovative, with a focus on results-driven work and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Head of Marketing
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Performance marketing expertise and strategic thinking
• Leadership and team management skills
• Analytical skills and data-driven decision-making
• Communication and presentation skills

Application Tips:

• Highlight specific examples of successful performance marketing campaigns and the strategies behind them
• Demonstrate your ability to lead and mentor a team, with examples of past team management experiences
• Showcase your analytical skills and data-driven approach to marketing
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Performance Marketing, Team Management, Media Buying, Digital Marketing, Campaign Management, Budget Allocation, KPI Monitoring, Data Analysis, A/B Testing, Conversion Rate Optimization, Creative Collaboration, Trend Awareness, Project Management, Communication Skills, Organizational Skills

ASSUMPTION: The interview process at Talent 360 is designed to assess the candidate's technical skills, leadership potential, and cultural fit. The company values results-driven work and continuous learning.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Ads
• TikTok Ads
• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The ideal candidate will have experience with the advertising platforms listed and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Creativity
• Results-driven work

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in fast-paced, innovative environments?
• Are you comfortable working in a team and collaborating with other departments?
• Do you have a results-driven mindset and a strong desire to learn and improve?

ASSUMPTION: Talent 360 values candidates who are innovative, creative, and results-driven. The ideal candidate will be comfortable working in a fast-paced, collaborative environment and contributing to the company's growth.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment
• Adapting to changing priorities and market trends
• Balancing strategic planning and day-to-day execution
• Working in a relatively new company with evolving processes and structures

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and adapting to changing priorities. They will also be able to balance strategic planning and day-to-day execution, and contribute to the company's growth.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director position in a larger company, but offers more hands-on involvement in day-to-day execution
• In comparison to other performance marketing roles, this position offers significant growth potential and the opportunity to make a significant impact on the company's success
• Career progression in this role could lead to a senior marketing or management position within the marketing department, or expansion of responsibilities to include additional marketing channels or product lines

ASSUMPTION: This role offers significant growth potential and the opportunity to make a significant impact on the company's success. The ideal candidate will be able to balance strategic planning and day-to-day execution, and contribute to the company's growth.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for a new product launch
• Conducting A/B testing and conversion rate optimization to improve the effectiveness of existing campaigns
• Analyzing campaign performance data to identify trends and make data-driven decisions

ASSUMPTION: These sample projects are designed to showcase the candidate's performance marketing expertise, analytical skills, and ability to work collaboratively with other departments.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department in the next 6-12 months?
• How does this role fit into the company's overall growth strategy?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to innovation and continuous learning?

ASSUMPTION: These questions are designed to assess the company's growth strategy, opportunities for professional development, work-life balance, and approach to innovation and continuous learning.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experiences, using the ATS keywords provided
• Prepare examples of successful performance marketing campaigns and the strategies behind them
• Be ready to discuss your team management experiences and approach to leadership
• Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.