Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: ANNA Money

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Driving growth for ANNA Money through digital advertising campaigns
• Managing and scaling paid social campaigns across Meta, LinkedIn, TikTok, and emerging channels
• Creating high-performing content, landing pages, and ad creatives
• Analyzing campaign data to identify trends, measure effectiveness, and drive optimizations

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization to maximize campaign performance and drive business growth.

📋 Key Responsibilities

✅ Plan, setup, and optimize digital marketing campaigns to acquire new SME customers

✅ Manage and scale paid social campaigns across Meta, LinkedIn, TikTok, and explore emerging channels

✅ Lead the creation of high-performing content, landing pages, and ad creatives

✅ Continuously experiment with creatives, targeting strategies, and landing page optimizations to enhance conversion rates

✅ Generate insightful performance reports using Google Analytics, Looker, and HubSpot

✅ Analyze campaign data to identify trends, measure effectiveness, and drive ongoing optimizations

✅ Set up and manage tracking pixels, UTM parameters, and conversion tracking across platforms

✅ Understand and apply different attribution models to assess campaign effectiveness accurately

✅ Analyze and interpret data from multiple marketing channels to gain a holistic view of customer journeys and campaign performance

✅ Ensure data integrity by troubleshooting discrepancies, setting up server-side tracking, and adhering to privacy regulations

ASSUMPTION: This role involves a mix of hands-on campaign management, data analysis, and strategic planning to maximize marketing effectiveness and drive business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years in performance marketing, ideally in an agency or in-house role

Required Skills:

• Proven expertise managing performance-driven Meta, LinkedIn, Google Ads campaigns
• Strong experience in performance reporting and data analysis
• Ability to manage multi-channel paid campaigns and optimize for customer acquisition and retention
• Strong understanding of tracking and attribution

Preferred Skills:

• Knowledge and understanding of SEO
• Knowledge of programmatic display and video platforms
• Familiarity with CRO tools (e.g., Optimizely, VWO) and basic HTML/CSS skills for ad tweaks

ASSUMPTION: Candidates should have a strong background in performance marketing, with a proven track record in managing campaigns on major digital advertising platforms.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Performance Marketing Manager role in Sydney, the estimated salary range is AUD 90,000 - 120,000 per annum. This range takes into account the candidate's experience level and the company's size.

Benefits:

• Health insurance
• Retirement savings plan
• Flexible working hours
• Professional development opportunities

Working Hours: Full-time position with flexible working hours, allowing for a hybrid work arrangement (on-site and remote).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2017

Company Description:

• ANNA Money is an AI-powered fintech company offering a business account and tax services for small and medium-sized enterprises (SMEs)
• They provide a range of services, including business current accounts, invoicing software, receipt scanner app, and tax services
• The company aims to simplify financial administration and cash flow management for business owners

Company Specialties:

• Business Current Account
• Invoicing
• Finance Assistant
• Mastercard
• Payments
• Foreign payments
• Debit card
• Business finance
• Finance
• Bookkeeping
• VAT Filing
• Tax
• Receipt capture

Company Website: https://anna.money/?utm_source=LinkedIn&utm_medium=social

ASSUMPTION: ANNA Money is a growing fintech company focused on providing innovative financial solutions for SMEs, with a strong emphasis on using AI and technology to streamline financial administration.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: This role reports directly to the Head of Marketing and works closely with design, content, and analytics teams

Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work

Growth Opportunities:

• Potential to take ownership of new campaigns and test cutting-edge strategies
• Opportunity to drive real growth for both the Business Account and Credit Card products
• Collaboration with an ambitious team transforming SME finance

ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on the company's growth and develop their marketing skills in a dynamic and innovative environment.

🌍 Location & Work Environment

Office Type: Hybrid work environment with both on-site and remote work options

Office Location(s): Sydney, New South Wales, Australia

Geographic Context:

• Sydney is the largest city in Australia and the capital of New South Wales
• The city is known for its vibrant culture, diverse neighborhoods, and beautiful harbor
• Sydney offers a high quality of life, with numerous recreational, cultural, and educational opportunities

Work Schedule: Full-time position with flexible working hours, allowing for a hybrid work arrangement (on-site and remote)

ASSUMPTION: Sydney offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Campaign management skills
• Data analysis and interpretation
• Strategic thinking and problem-solving
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your campaign management successes and data-driven optimizations
• Demonstrate your understanding of the fintech industry and ANNA Money's products and services

ATS Keywords: Performance Marketing, Meta Ads, LinkedIn Ads, Google Ads, Data Analysis, Campaign Management, Customer Acquisition, Attribution Modeling, SEO, Programmatic Display, Video Platforms, CRO Tools, HTML, CSS, Collaboration, Self-Starter

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads (Facebook, Instagram)
• LinkedIn Ads
• TikTok Ads
• Google Analytics
• Looker
• HubSpot
• Google Tag Manager
• Meta Pixel
• LinkedIn Insight Tag
• Optimizely or VWO (for CRO)
• HTML/CSS (for ad tweaks)

ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Absolutely No Nonsense Admin
• Customer-centric approach
• Continuous innovation and improvement
• Collaboration and teamwork

Work Style:

• Data-driven decision making
• Continuous learning and development
• Strong collaboration and communication skills
• Ability to work independently and take ownership of campaigns

Self-Assessment Questions:

• How do you align with ANNA Money's core value of 'Absolutely No Nonsense Admin' in your approach to performance marketing?
• How comfortable are you working in a hybrid work environment, collaborating with both on-site and remote team members?
• How do your personal work style and preferences fit with the company's focus on data-driven decision making and continuous learning?

ASSUMPTION: Candidates should assess their fit with ANNA Money's company values and work style to ensure a successful and fulfilling career in this role.

⚠️ Potential Challenges

• Managing multiple campaigns across various platforms simultaneously
• Keeping up with the latest trends and best practices in performance marketing
• Ensuring data accuracy and compliance with privacy regulations
• Adapting to a hybrid work environment and collaborating effectively with remote team members

ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them successfully.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on driving growth for a fintech company offering business accounts and tax services
• Industry-specific context: The fintech industry is dynamic and competitive, with a strong emphasis on innovation and technology
• Career path comparison: This role offers opportunities for growth and development within the marketing function, with potential paths to senior marketing roles or other areas of the business

ASSUMPTION: Candidates should consider how this role differs from related positions and how their skills and experience align with the specific requirements of this opportunity.

📝 Sample Projects

• Developing and executing a multi-channel campaign to acquire new SME customers for ANNA Money's business account product
• Analyzing campaign performance data to identify trends and optimize targeting strategies for improved conversion rates
• Creating and testing high-performing ad creatives and landing pages to enhance campaign performance

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that candidates can expect to undertake in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for ANNA Money, and how will my work contribute to the company's growth and success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does ANNA Money support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a hybrid work environment, and how does ANNA Money address these challenges to ensure effective collaboration and communication?
• How does ANNA Money measure the success of its performance marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team dynamics, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your campaign management successes and data-driven optimizations
• Demonstrate your understanding of the fintech industry and ANNA Money's products and services
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.