Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Avalanche Studios Group

🔹 Location: Stockholm, Stockholm, Sweden

🔹 Job Type: Permanent Employment

🔹 Category: Computer Games

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving sustained revenue growth through data-driven paid strategies
• Leading campaign planning, execution, and analysis across multiple channels
• Managing agencies and large budgets strategically
• Collaborating with game Product and Marketing leaders to align campaigns with product and brand goals
• Optimizing marketing spend and ensuring measurable outcomes

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and collaboration skills. It is ideal for a performance marketing expert with a proven track record in the video game industry or a similar field.

📋 Key Responsibilities

✅ Strategic Leadership: Drive sustained revenue growth through data-driven paid strategies, benchmarks, and continuous optimization, ensuring a clear understanding of campaign ROI and optimal CPA.

✅ Campaign Planning & Execution: Develop comprehensive campaign strategies and set KPIs with a focus on visibility, wishlisting, and conversion to sales, ensuring campaigns are aligned with product, brand, and overall campaign goals.

✅ Agency Management: Set strategic direction for agencies, providing clear expectations and leveraging their expertise and industry insights to optimize campaign performance.

✅ Audience Targeting: Effectively reach target audiences through precise audience segmentation and ad targeting across platforms, channels, and geographies, continuously exploring alternative and adjacent audiences.

✅ Creative Strategy: Collaborate closely with the Content Marketing Manager and creative teams to develop compelling ad creatives, working hand-in-hand to test concepts and ensure high-quality visuals and messaging.

✅ Budget Management: Strategically distribute budgets across different campaign beats (e.g., announcement vs. launch) to maximize impact and ROI.

✅ Retargeting: Implement effective retargeting campaign strategies to re-engage users who have previously engaged with our games.

✅ Market Awareness: Maintain a strong understanding of the impact of wider market activities and timing (e.g., sales) on campaign performance.

✅ Data Analysis & Predictive Modeling: Conduct in-depth data analysis to benchmark performance across the portfolio, titles, and channels, leveraging agency and industry data. Develop and refine predictive models for ROI based on historical data, attribution modeling, and past campaign performance, working closely with the Data & Insights team. Monitor early indicators of campaign performance (e.g., CTR and CPC) to optimize spend.

✅ Continuous Learning & Improvement: Analyze past campaign data to inform future strategies and improve performance. Identify patterns and trends to optimize conversion rates across all channels. Establish clear frameworks for making data-driven decisions, including CPA and ROAS targets. Implement and manage A/B testing capabilities for ad creatives, landing pages, and campaign strategies to optimize performance.

ASSUMPTION: This role requires a high level of data analysis, strategic thinking, and continuous learning to optimize campaign performance and maximize ROI.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field.

Experience: Proven track record of implementing successful campaigns in the video game industry or a similar field, with 5-10 years of experience in performance marketing.

Required Skills:

• In-depth knowledge of paid marketing channels and tools, including paid search, retargeting, platform advertising, social network advertising, and content distribution and placement networks.
• Strong understanding of digital marketing trends and emerging channels.
• High aptitude for data processing, analysis, and insights building, with the ability to build predictive models and understand proper attribution.
• Excellent communication and collaboration skills.
• Comfortable managing multiple project beats simultaneously.

Preferred Skills:

• Experience using AI tools to drive marketing effectiveness.
• Familiarity with the gaming industry and its specific marketing challenges.

ASSUMPTION: While a bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Performance Marketing Manager in the video game industry in Stockholm, the estimated salary range is SEK 600,000 - 800,000 per year (approximately EUR 58,000 - 77,000).

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Creative and collaborative work environment
• Relocation assistance not available for this role

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for occasional remote work.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Avalanche Studios Group is a leading interactive entertainment company, offering a rich portfolio of games from its divisions Avalanche Studios, Expansive Worlds, and Systemic Reaction, including the Just Cause franchise, Rage 2, theHunter: Call of the Wild, and Generation Zero.

Company Size: With 501-1,000 employees, Avalanche Studios Group offers a mid-sized company environment with opportunities for collaboration and growth.

Founded: Founded in 2003, Avalanche Studios Group has over two decades of experience in game development and publishing.

Company Description:

• Offers a rich portfolio of games across various genres and platforms
• Committed to being a truly inclusive and sustainable workplace
• Uses the proprietary Apex engine for game development, enabling vast open worlds with endless creative possibilities

Company Specialties:

• Cross-Media IP development and management
• Business development
• Graphics technology
• Sound direction
• Art direction
• Game design
• Open world games
• Game development

Company Website: http://www.avalanchestudios.com

ASSUMPTION: Avalanche Studios Group is a well-established company in the gaming industry, with a strong focus on innovation and creativity.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in performance marketing, seeking to drive growth and optimization in a dynamic gaming environment.

Reporting Structure: The Performance Marketing Manager will report directly to the Head of Marketing and collaborate closely with game Product and Marketing leaders, as well as external agencies.

Work Arrangement: This is an on-site position, with standard office hours and occasional flexibility for remote work.

Growth Opportunities:

• Potential to grow within the marketing department or explore other roles within the company
• Opportunities to work on multiple game franchises and brands
• Chance to develop and refine predictive models and data analysis skills

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Avalanche Studios Group's Stockholm office is situated in Södermalm, the beating heart of the city's game industry. It is a physical representation of their games, with lush vegetation and corroded metal, offering a creative and inspiring work environment.

Office Location(s): Västgötagatan 5, Stockholm, 118 27, SE

Geographic Context:

• Stockholm is the capital and largest city of Sweden, with a vibrant gaming industry
• The city offers a high quality of life, with a rich cultural scene and numerous outdoor activities
• Stockholm is known for its innovative and collaborative gaming community

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for occasional remote work.

ASSUMPTION: The Stockholm office provides a creative and inspiring work environment, with opportunities for collaboration and growth within the gaming industry.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Head of Marketing to discuss the role and its responsibilities in more detail
• Final interview with key stakeholders to evaluate the candidate's fit within the team and company

Key Assessment Areas:

• Data analysis and strategic thinking skills
• Campaign planning and execution experience
• Collaboration and communication skills
• Understanding of the gaming industry and its marketing challenges

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to data analysis, campaign optimization, and strategic thinking
• Demonstrate your understanding of the gaming industry and its unique marketing requirements

ATS Keywords: Performance Marketing, Data Analysis, Campaign Management, Audience Targeting, Budget Management, Retargeting, Creative Strategy, Agency Management, Digital Marketing, Predictive Modeling, Collaboration, Communication, Strategic Thinking, Optimization, Trend Analysis, A/B Testing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's data analysis, strategic thinking, and collaboration skills, as well as their understanding of the gaming industry.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• Google Ads
• Microsoft Excel
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The candidate should have experience with common marketing analytics and data visualization tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Innovation
• Inclusivity
• Sustainability

Work Style:

• Creative and collaborative
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a creative and collaborative work environment?
• Are you comfortable working with large datasets and making data-driven decisions?
• Can you adapt to new technologies and tools as needed?

ASSUMPTION: Avalanche Studios Group values creativity, collaboration, and inclusivity, seeking candidates who can thrive in a dynamic and innovative work environment.

⚠️ Potential Challenges

• Managing multiple campaign beats simultaneously may require strong organizational skills and time management
• Working in the gaming industry may involve irregular hours and tight deadlines, particularly around game launches
• Collaborating with external agencies may require strong communication and project management skills
• Keeping up with the latest trends and technologies in digital marketing may require continuous learning and adaptation

ASSUMPTION: While this role offers significant growth potential, it also presents unique challenges that require strong organizational skills, adaptability, and a willingness to learn.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data analysis and optimization
• While the gaming industry has unique marketing challenges, the core responsibilities of this role are similar to those of a Performance Marketing Manager in other industries
• This role offers significant growth potential, with opportunities to work on multiple game franchises and brands

ASSUMPTION: While this role has unique aspects specific to the gaming industry, its core responsibilities and required skills are similar to those of a Performance Marketing Manager in other industries.

📝 Sample Projects

• Developing and executing a comprehensive campaign strategy for a new game launch, including audience targeting, creative development, and budget allocation
• Analyzing campaign performance data to identify trends and optimize conversion rates across all channels
• Collaborating with external agencies to optimize campaign performance and maximize ROI

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign planning and execution process for a game launch?
• How does the marketing team collaborate with game Product and Development teams to ensure campaigns align with product and brand goals?
• What are the key challenges and opportunities in the gaming industry's marketing landscape?
• How does the company support the professional growth and development of its marketing team members?
• What is the work environment like, and how does the company foster a creative and collaborative culture?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role's responsibilities, the gaming industry's marketing landscape, and the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the gaming industry and Avalanche Studios Group's portfolio of games
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.