📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Payhawk
🔹 Location: Sofia, Bulgaria
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Sofia, Bulgaria)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing performance marketing campaigns across multiple channels
- Driving qualified leads and revenue growth through strategic planning and optimisation
- Collaborating with cross-functional teams to create compelling campaign assets
- Analysing campaign performance and providing data-driven insights to inform decision-making
- Managing budgets and allocating resources efficiently to maximise ROI
ASSUMPTION: This role requires a balance of creative thinking and analytical precision to continuously improve campaign performance and identify new growth opportunities.
📋 Key Responsibilities
✅ Create, manage, and optimise performance marketing campaigns across paid channels (paid search, paid social media, display, video, affiliate networks) to drive qualified lead generation and revenue growth
✅ Scale successful campaigns while continuously testing new approaches, audiences, and messaging to exceed performance targets and OKRs
✅ Conduct in-depth performance analysis to extract actionable insights that inform optimisation strategies and future campaign development
✅ Strategically balance budget allocation between proven channels and emerging opportunities to maximise efficiency and growth potential
✅ Collaborate with Web, Brand, Creative, Product Marketing, and Content teams to develop compelling, on-brand campaign assets and landing pages that resonate with target audiences
✅ Monitor industry trends and competitor activities to identify strategic advantages and capitalise on market opportunities
✅ Present performance reports to other teams with clear recommendations for improvement and scaling
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of hands-on experience managing performance marketing campaigns across multiple channels (paid search, social, video, display, affiliate)
Required Skills:
- Expertise with major advertising platforms (Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, affiliate networks, and native advertising networks)
- Proven track record managing monthly budgets exceeding €50,000 with strong ROI accountability
- Advanced proficiency in analytics tools (Google Analytics, Google Search Console, Google Tag Manager, and campaign attribution platforms)
- Experience with account-based marketing (ABM) strategies and execution
- Experience with demand generation strategies for B2B SaaS products
- Familiarity with conversion rate optimisation (CRO) techniques and tools
- Strong project management skills with the ability to effectively collaborate with remote teams
Preferred Skills:
- Fluency in additional European languages
- Experience working in a fast-paced, dynamic startup environment
ASSUMPTION: While not explicitly stated, a background in B2B SaaS marketing would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a mid-senior level marketing role in Sofia)
Benefits:
- Competitive benefits package (not specified, but typical for a mid-size company)
- Opportunity to work in a fast-growing, dynamic fintech environment
Working Hours: Full-time (40 hours per week), with flexibility for remote work not specified
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level marketing role in Sofia. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Fintech, specifically spend management solutions)
Company Size: 201-500 employees (Mid-size company with a startup-like culture)
Founded: 2018 (Relatively new, but well-funded and growing quickly)
Company Description:
- Payhawk is a leading global spend management solution for scaling businesses
- Headquartered in London with offices in New York, Berlin, Munich, Barcelona, Paris, Amsterdam, Vilnius, and Sofia
- Combines company cards, reimbursable expenses, and accounts payable into a single product
- Backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Earlybird Digital East, and Eleven Ventures
Company Specialties:
- FinTech
- Accounting
- Next Gen Company Cards
- Corporate Expense Management
- Cards
- SaaS
- and Spend Management
Company Website: payhawk.com
ASSUMPTION: Payhawk's flat hierarchies, ownership, and feedback-driven culture make it an attractive place for motivated, self-starters looking to make an impact in a fast-growing fintech company.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing (not explicitly stated, but implied)
Work Arrangement: On-site in Sofia, Bulgaria (with potential flexibility not specified)
Growth Opportunities:
- As Payhawk continues to grow, there may be opportunities for the right candidate to take on more responsibility and advance their career within the marketing team
- Potential to work on international campaigns and collaborate with remote teams across Europe and the US
ASSUMPTION: This role offers significant growth potential as Payhawk expands its market presence and continues to scale its marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Sofia, Bulgaria
Office Location(s): Polygraphia Office Center, 47A, Boulevard "Tsarigradsko shose" Blvd, 1124 Sofia, Sofia, 1124, BG
Geographic Context:
- Sofia is the capital and largest city of Bulgaria, with a population of over 1.2 million
- Known for its vibrant culture, historic architecture, and affordable cost of living
- Payhawk's office is located in a modern business district with easy access to public transportation
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work not specified)
ASSUMPTION: Sofia offers a high quality of life, with a low cost of living and a thriving tech industry, making it an attractive location for professionals in the fintech sector.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Head of Marketing
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Performance marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with Payhawk's values
Application Tips:
- Tailor your resume and cover letter to highlight your performance marketing experience and relevant achievements
- Be prepared to discuss specific campaign examples and the strategies behind them
- Demonstrate your understanding of Payhawk's business and the role's requirements
ATS Keywords: Performance Marketing, B2B SaaS, Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, Analytics Tools, Account-Based Marketing, Demand Generation, Conversion Rate Optimisation, Strategic Thinking, Project Management, Collaboration Skills, Problem-Solving, Data-Driven Decision Making, Communication Skills
ASSUMPTION: Payhawk's interview process is designed to assess both technical skills and cultural fit, with a focus on finding candidates who can make a strong impact in the role and contribute to the company's growth.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- LinkedIn Ads
- Meta Ads
- Affiliate networks (e.g., CJ Affiliate, Impact Radius)
- Native advertising networks (e.g., Outbrain, Revcontent)
- Google Analytics
- Google Search Console
- Google Tag Manager
- Campaign attribution platforms (e.g., AppsFlyer, Adjust)
- Account-based marketing platforms (e.g., 6sense, Engagio)
- Demand generation platforms (e.g., Marketo, HubSpot)
- Conversion rate optimisation tools (e.g., Optimizely, VWO)
ASSUMPTION: This role requires proficiency in various performance marketing tools and platforms, with a focus on Google's advertising suite and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Supporting flat hierarchies and taking ownership
- Seeking and providing feedback, managing constructive critique
- Speaking our minds and encouraging diversity and inclusion
Work Style:
- Collaborative and data-driven
- Fast-paced and dynamic, with a focus on continuous learning
- Empowered teams and work-life balance
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with changing priorities?
- Are you comfortable providing and receiving feedback, and do you actively seek opportunities for growth and improvement?
- Do you have a data-driven mindset, and are you able to make strategic decisions based on performance metrics?
ASSUMPTION: Payhawk's culture values autonomy, ownership, and continuous learning, making it an attractive fit for motivated, self-starters looking to make an impact in a fast-growing fintech company.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may be challenging for less experienced candidates
- The fast-paced nature of the role may require working outside of standard business hours occasionally
- Sofia's competitive job market may present challenges in attracting and retaining top talent
- Payhawk's rapid growth may lead to changes in the role's scope and responsibilities over time
ASSUMPTION: These challenges are inherent to a fast-growing fintech company and can be overcome by a motivated, adaptable candidate with strong project management skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance and ROI, requiring a strong analytical mindset
- B2B SaaS marketing experience is highly valued, as the role involves driving revenue growth through qualified lead generation
- Career progression in this role may involve moving into a leadership or management position as Payhawk continues to grow
ASSUMPTION: This role offers a unique blend of creative and analytical skills, with a strong focus on performance and ROI, making it an attractive fit for candidates with a diverse skill set and a strategic mindset.
📝 Sample Projects
- Developing and executing a targeted LinkedIn Ads campaign to drive qualified lead generation for Payhawk's enterprise product
- Optimising a Google Ads campaign to improve click-through rate and reduce cost-per-acquisition for a specific target audience
- Collaborating with the content team to create a series of blog posts and gated content assets to support a demand generation campaign
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Performance Marketing Manager role at Payhawk.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for Payhawk, and what are the key performance indicators (KPIs) for success?
- What opportunities are there for growth and development within the marketing team, and how does Payhawk support the professional development of its employees?
- How does Payhawk's culture and work environment support work-life balance, and what initiatives are in place to promote employee well-being?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: These questions demonstrate a proactive and strategic mindset, showing that you're serious about the role and eager to make an impact at Payhawk.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your performance marketing experience and relevant achievements
- Prepare for your interview by researching Payhawk's business and the role's requirements
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
