Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: ACE Money Transfer

🔹 Location: Islamabad/Rawalpindi, Pakistan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Hybrid possible)

🚀 Job Overview

Key aspects of this role include:

• Strategic campaign development and execution across multiple international markets
• Budget management and optimization for maximum ROI
• Leadership and collaboration with cross-functional teams
• Compliance with international regulations and industry best practices
• Continuous market research and trend analysis to stay ahead of the curve

ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and leadership to drive growth and innovation in a dynamic, global environment.

📋 Key Responsibilities

✅ Develop and implement innovative acquisition strategies tailored to diverse international markets

✅ Manage substantial advertising budgets, ensuring efficient allocation and optimal ROI

✅ Lead multi-channel digital advertising campaigns across platforms like Meta, TikTok, YouTube, Google Ads, and programmatic networks

✅ Establish and nurture relationships with third-party growth channels, affiliate networks, and publishers to expand reach and drive conversions

✅ Utilize Business Intelligence (BI) tools and Google Analytics to develop detailed performance reports and extract actionable insights

✅ Implement and manage Mobile Measurement Platforms (MMPs) to track user behavior and attribute conversions accurately

✅ Conduct thorough market research to stay informed about industry trends, competitor activities, and emerging digital marketing practices

✅ Collaborate with creative, product, and technology teams to ensure cohesive campaign execution and enhance user experience

✅ Ensure all marketing activities comply with international regulations and industry best practices, particularly concerning data privacy and advertising standards

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree or MBA is advantageous.

Experience: Minimum of 6 years in digital marketing roles focused on mobile app growth, preferably within the fintech sector. Demonstrated success in managing large-scale campaigns across multiple international markets.

Required Skills:

• Expertise in digital advertising platforms (Meta Ads Manager, Google Ads, TikTok Ads, YouTube Ads, programmatic networks)
• Proficient in using BI tools (e.g., Tableau, Power BI) and Google Analytics for performance tracking and reporting
• Strong analytical skills to interpret complex data sets and make informed decisions
• Excellent verbal and written communication abilities
• Proven leadership skills to inspire and manage teams
• Adaptability to quickly adjust strategies based on market or business environment changes
• Solid understanding of SEO and SEM to drive both organic and paid digital growth
• Project management skills to organize tasks, manage resources, and lead projects to successful completion on time
• Customer-oriented mindset with a focus on enhancing user experience and satisfaction
• Innovation and openness to testing new tactics and refining strategies
• Proficiency in using a variety of digital marketing tools, including Google Analytics, SEO tools, and social media platforms

Preferred Skills:

• Familiarity with the remittance industry or related financial services
• Experience working with remote or global teams

ASSUMPTION: Candidates with experience in the fintech sector or related industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: PKR 1,500,000 - 2,500,000 per annum (Estimated based on industry standards for mid-senior level marketing roles in Pakistan)

Benefits:

• Highly competitive compensation package that exceeds market standards
• Opportunity to work with a leading digital remittance brand and contribute to significant global growth initiatives
• Collaborative and innovative work environment that values creativity and results
• Opportunities for professional development and career advancement within a rapidly growing industry

Working Hours: Full-time (40 hours per week), with flexibility for remote work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services (Remittance)

Company Size: Small (2 employees), which may offer a high degree of autonomy and impact on the role

Founded: 2012, with a history of steady growth and expansion into international markets

Company Description:

• ACE Money Transfer is a UK-based company specializing in online remittance services for customers from the UK, Canada, Australia, and the European Union, including Switzerland
• The company is part of a group with a diversified portfolio, including digital wallet services in the UK and real estate, advertising businesses, and software solutions in Pakistan
• ACE Money Transfer is committed to providing fast, secure, and low-cost money transfer services to its customers

Company Specialties:

• Online Remittance Services
• Digital Wallet Services
• Real Estate
• Advertising Businesses
• Software Solutions

Company Website: https://acemoneytransfer.com/

ASSUMPTION: As a small company, ACE Money Transfer may offer a more agile and entrepreneurial work environment, with opportunities for growth and advancement.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Performance Marketing Manager will report directly to the Head of Marketing and work closely with the Senior Marketing Manager

Work Arrangement: On-site, with potential flexibility for remote work arrangements

Growth Opportunities:

• Potential career progression into a leadership role within the marketing department
• Expansion into new markets and product offerings may present additional growth opportunities
• ACE Money Transfer's growth trajectory may provide opportunities for professional development and career advancement

ASSUMPTION: Given the company's size and growth trajectory, there may be ample opportunities for career progression and professional development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Islamabad/Rawalpindi, Pakistan

Office Location(s): Islamabad and Rawalpindi, Pakistan

Geographic Context:

• Islamabad and Rawalpindi are twin cities located in the Punjab province of Pakistan
• The cities are known for their vibrant culture, historical sites, and growing tech industry
• The cost of living in Islamabad and Rawalpindi is generally lower than in major international cities

Work Schedule: Full-time (40 hours per week), with flexibility for remote work arrangements

ASSUMPTION: The location of the office may require some candidates to relocate, and the cost of living may be a factor in compensation negotiations.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interviews with the Head of Marketing and Senior Marketing Manager to discuss the role, responsibilities, and qualifications
• Final round interviews with key stakeholders to assess leadership potential and cultural fit
• Background and reference checks before extending an offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Leadership and team management abilities
• Cultural fit and alignment with company values
• Adaptability and resilience in a fast-paced, dynamic environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership, and adaptability
• Research the company and industry to demonstrate your understanding and enthusiasm for the role
• Be prepared to discuss your approach to digital marketing strategies, budget management, and campaign optimization

ATS Keywords: Digital Marketing, Performance Marketing, Campaign Management, Budget Management, Analytics, Mobile Marketing, SEO, SEM, Project Management, Leadership, Adaptability, Market Research, Data Analysis, Customer Orientation, Innovation, Technical Proficiency

ASSUMPTION: As a small company, ACE Money Transfer may have a less structured application process, allowing for more flexibility and personalization.

🛠️ Tools & Technologies

• Digital advertising platforms: Meta Ads Manager, Google Ads, TikTok Ads, YouTube Ads, programmatic networks
• Business Intelligence (BI) tools: Tableau, Power BI
• Google Analytics
• Mobile Measurement Platforms (MMPs): Adjust, AppsFlyer, Branch
• SEO and SEM tools: Google Search Console, SEMrush, Ahrefs
• Project management tools: Asana, Trello, Jira
• Collaboration and communication tools: Microsoft Office Suite, Google Workspace, Slack

ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new platforms and solutions.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and transparency
• Empowerment and accountability

Work Style:

• Agile and dynamic, with a focus on results and growth
• Collaborative and inclusive, with open communication and feedback
• Data-driven and analytical, with a focus on continuous learning and improvement
• Adaptable and resilient, with a focus on overcoming challenges and finding solutions

Self-Assessment Questions:

• How do your personal values align with ACE Money Transfer's company values?
• Describe a time when you had to adapt to a significant change in the market or business environment. How did you approach this challenge, and what was the outcome?
• How do you ensure that your marketing strategies resonate with the target audience and enhance their user experience?

ASSUMPTION: As a small company, ACE Money Transfer may place a strong emphasis on cultural fit and alignment with company values.

⚠️ Potential Challenges

• Managing substantial advertising budgets and ensuring optimal ROI in a dynamic, global market
• Keeping up with industry trends, competitor activities, and emerging digital marketing practices
• Balancing multiple priorities and deadlines while working on large-scale campaigns across multiple international markets
• Ensuring compliance with international regulations and industry best practices, particularly concerning data privacy and advertising standards
• Potential language barriers or cultural differences when working with remote or global teams

ASSUMPTION: The role may present unique challenges due to its global scope and the need to balance multiple priorities and deadlines.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on mobile app growth and user acquisition, requiring a deep understanding of mobile marketing strategies and tactics
• As a fintech company, ACE Money Transfer may have unique marketing challenges and opportunities compared to other industries
• Career progression in this role may differ from traditional marketing career paths, with opportunities for growth into leadership or product development roles

ASSUMPTION: The unique aspects of this role may require candidates to possess specific skills and adapt their career expectations accordingly.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing campaign to launch a new mobile app feature in multiple international markets
• Conducting market research to identify high-potential user segments and optimizing campaigns to maximize ROI
• Collaborating with product and technology teams to integrate user feedback and enhance the mobile app user experience

ASSUMPTION: The specific projects mentioned may vary depending on the company's current initiatives and market conditions.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing strategy and growth plans?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• How does the company support the professional development and career advancement of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you better understand the company's expectations and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership, and adaptability
• Research the company and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.