Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Miso

🔹 Location: Seoul, Seoul, South Korea

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-04-30

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing performance marketing channels such as Facebook and Google
• Overseeing various marketing activities
• Budget and performance management
• Creative planning and optimization
• Discovering and testing new marketing channels

ASSUMPTION: This role requires a strong background in performance marketing and data analysis to effectively manage marketing channels and activities.

📋 Key Responsibilities

✅ Manage performance marketing channels such as Facebook and Google

✅ Oversee various marketing activities

✅ Manage channel-specific budgets and track performance

✅ Plan and optimize creative content for marketing campaigns

✅ Communicate with advertising agencies

✅ Manage conversion rates and customer acquisition costs

✅ Discover and test new marketing channels

ASSUMPTION: The candidate should have experience with AppsFlyer, Branch, or similar tools for tracking and analyzing marketing performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 2 years of experience in performance marketing or equivalent knowledge and skills

Required Skills:

• Proficient in AppsFlyer, Branch, or similar tools
• Experience executing campaigns on major performance channels (e.g., Facebook, Google)
• Strong data analysis skills
• Excellent communication and project management skills

Preferred Skills:

• SQL proficiency
• Experience working with online marketing agencies
• O2O or startup performance marketing experience

ASSUMPTION: While not explicitly stated, a strong understanding of Korean is likely required for this role due to the company's location and language of operation.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in South Korea, the estimated salary range is ₩45,000,000 - ₩60,000,000 per year. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.

Benefits:

• Stock Option
• Home Cleaning Service

Working Hours: Full-time, Monday to Friday, with flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Miso is a leading O2O (Online to Offline) home service platform in South Korea, focusing on improving everyday offline lives through technology.

Company Size: Miso has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Miso was founded in 2015 and has since grown rapidly, receiving investments from Y Combinator and other venture capital firms.

Company Description:

• Miso aims to make everyday offline lives better through technology
• Focuses on providing home services such as cleaning, moving, and interior design
• Emphasizes customer-centricity, simplicity, and attention to detail in its services

Company Specialties:

• Home cleaning services
• Moving services
• Interior design services

Company Website: http://miso.kr

ASSUMPTION: Miso's focus on customer-centricity and continuous improvement creates an environment where employees can grow and make a significant impact.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the company

Reporting Structure: The Performance Marketing Manager will likely report directly to the Head of Marketing or a similar position

Work Arrangement: On-site, full-time position with flexible working hours

Growth Opportunities:

• Potential to advance to a senior marketing role or management position
• Chance to gain experience in a fast-growing startup environment
• Opportunity to work on a wide range of marketing activities and channels

ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement opportunities within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and comfort

Office Location(s): Seoul, South Korea

Geographic Context:

• Seoul is the capital and largest city of South Korea, with a population of over 10 million people
• The office is located in the trendy Jongno-gu district, known for its vibrant culture and nightlife
• Seoul offers a mix of traditional and modern experiences, with historic sites, bustling markets, and high-tech infrastructure

Work Schedule: Full-time, Monday to Friday, with flexible hours and the option to work from home occasionally

ASSUMPTION: The office environment at Miso is likely to be dynamic, collaborative, and focused on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Final round interview with the head of marketing or a similar position
• Reference check and job offer

Key Assessment Areas:

• Performance marketing experience and skills
• Data analysis and interpretation abilities
• Communication and project management skills
• Cultural fit and alignment with Miso's values

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume
• Demonstrate your understanding of Miso's business and marketing strategies in your cover letter
• Prepare for behavioral and situational interview questions focused on marketing scenarios
• Research Miso's company culture and values to show your fit and enthusiasm for the role

ATS Keywords: Performance Marketing, Data Analysis, CAC, ROAS, LTV, Conversion Rate, Customer Acquisition, Re-engagement, AppsFlyer, Branch, Amplitude, Mixpanel, SQL, Creative Planning, Budget Management, Agency Communication

ASSUMPTION: Miso's hiring process is likely to be thorough and competitive, with a strong focus on finding the best fit for the company's culture and values.

🛠️ Tools & Technologies

• AppsFlyer
• Branch
• Amplitude or Mixpanel
• Google Ads
• Facebook Ads
• SQL

ASSUMPTION: The candidate should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Simplicity
• Attention to detail

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you ensure that your marketing strategies prioritize customer needs and preferences?
• Describe a time when you had to adapt your marketing approach based on data insights or feedback.
• How do you balance creativity and data-driven decision-making in your marketing strategies?

ASSUMPTION: Success in this role requires a strong cultural fit with Miso's values and work style, as well as a willingness to learn and grow within the company.

⚠️ Potential Challenges

• Managing a large budget and multiple marketing channels simultaneously
• Balancing creative and data-driven approaches to marketing
• Working in a fast-paced, startup environment with frequent changes and priorities
• Adapting to a new work culture and language (if applicable)

ASSUMPTION: The candidate should be prepared to face these challenges and have strategies in place to overcome them.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position offers a unique opportunity to work in the growing O2O (Online to Offline) industry in South Korea
• Miso's focus on customer-centricity and continuous improvement sets it apart from other companies in the industry
• This role offers the chance to work on a wide range of marketing activities and channels, providing opportunities for career growth and advancement

ASSUMPTION: This role offers a unique combination of industry, company culture, and career growth opportunities that set it apart from similar positions.

📝 Sample Projects

• Developing and executing a targeted Facebook Ads campaign to increase app installs and user registrations
• Analyzing user data to identify trends and optimize marketing strategies for customer retention and re-engagement
• Collaborating with the creative team to develop and test new ad creatives to improve conversion rates

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the candidate can expect in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the marketing team collaborate and communicate with other departments within the company?
• What opportunities are there for professional growth and development within the marketing team and the company as a whole?
• How does Miso approach A/B testing and data-driven decision-making in its marketing strategies?
• What is the company's long-term vision for its marketing efforts, and how does this role fit into that plan?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your performance marketing experience and skills
• Write a cover letter explaining your interest in Miso and the role, and how your background and skills make you a strong fit
• Prepare for the interview by researching Miso's company culture, values, and marketing strategies
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.