T

Performance Marketing Manager

The Global Talent Co.
Full-time
Remote
Worldwide
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Manager

πŸ”Ή Company: The Global Talent Co.

πŸ”Ή Location: Remote (South Africa)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 7, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote Solely

πŸš€ Job Overview

Key aspects of this role include:

  • Scaling and optimizing paid advertising channels to drive customer acquisition and revenue growth
  • Developing and executing data-driven campaigns across various platforms
  • Collaborating with creative and product teams to deliver impactful campaigns
  • Analyzing data and performance metrics to identify growth opportunities and improve ROI
  • Managing budgets effectively to maximize results and ensure efficient spend allocation

ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills to collaborate effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Plan, execute, and optimize performance marketing campaigns across Google, Meta, TikTok, and emerging platforms

βœ… Analyze data and performance metrics to identify growth opportunities and improve ROI

βœ… Develop and manage A/B testing strategies for creatives, targeting, and landing pages

βœ… Collaborate with creative teams to design high-performing ad assets and messaging

βœ… Continuously monitor industry trends and platform updates to innovate and stay ahead of the curve

βœ… Manage budgets effectively to maximize results and ensure efficient spend allocation

βœ… Provide clear, insightful reporting on campaign performance and key KPIs to stakeholders

ASSUMPTION: This role requires a proactive approach to staying updated with industry trends and platform updates to ensure campaigns remain effective and innovative.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field (preferred but not mandatory)

Experience: Proven experience in performance marketing with a focus on paid social and search campaigns

Required Skills:

  • Strong analytical skills with proficiency in tools like Google Analytics and Excel
  • Experience working with e-commerce or D2C brands in a fast-paced environment
  • Creative mindset and ability to work cross-functionally with design and content teams
  • Hands-on expertise in managing campaigns on Google Ads, Meta Business Suite, and TikTok Ads Manager
  • Excellent communication skills and the ability to translate data insights into actionable strategies
  • Ability to work aligned to EST business hours

Preferred Skills:

  • Fluency in additional languages (beneficial but not required)

ASSUMPTION: While a bachelor's degree is preferred, relevant experience and a strong portfolio may be considered equivalent.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 600,000 - ZAR 900,000 per annum, based on industry standards for performance marketing managers with 2-5 years of experience in South Africa. This estimate may vary depending on the candidate's skills, experience, and the company's compensation structure.

Benefits:

  • Competitive compensation
  • Professional development opportunities
  • Supportive team culture

Working Hours: Full-time (40 hours per week), aligned with EST business hours

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Marketing Services

Company Size: 51-200 employees

Founded: The Global Talent Co. was founded with a mission to bridge the gap between leading global tech companies and amazing global talent, providing equal access to opportunities regardless of the country they are born in.

Company Description:

  • Accelerates growth for US and EU tech companies with high-impact marketing strategies
  • Offers opportunities to work with some of the world’s most innovative tech brands
  • Provides career growth, competitive compensation, and access to a vibrant community of 25,000+ marketers

Company Specialties:

  • Demand generation
  • Content marketing
  • Paid media
  • Brand storytelling

Company Website: www.GlobalTalent.co

ASSUMPTION: The Global Talent Co. focuses on connecting top global marketing talent with leading technology companies, offering a unique opportunity for professional growth and exposure to international markets.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and progression within the company and its client portfolio

Reporting Structure: This role reports directly to the hiring manager at The Global Talent Co. and works closely with cross-functional teams at the client company

Work Arrangement: Remote solely, with a focus on aligning with EST business hours for effective collaboration with the client company

Growth Opportunities:

  • Expanding skills and expertise across various marketing channels and platforms
  • Gaining experience working with international clients and teams
  • Advancing to senior or management roles within the company or client organizations

ASSUMPTION: This role offers significant growth potential, as it exposes candidates to diverse marketing strategies, international clients, and a vibrant community of marketing professionals.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): N/A

Geographic Context:

  • South Africa has a well-established tech industry and a growing remote work culture
  • The time zone (SAST/EST) allows for effective collaboration with international clients
  • The country offers a diverse range of cultural experiences and natural beauty

Work Schedule: Full-time (40 hours per week), aligned with EST business hours

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work with international clients, while South Africa's time zone allows for effective collaboration with EST-based teams.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with The Global Talent Co.
  • Technical assessment or case study
  • Final interview with the client company

Key Assessment Areas:

  • Performance marketing expertise
  • Data analysis and optimization skills
  • Communication and collaboration abilities
  • Cultural fit with the client company and The Global Talent Co.

Application Tips:

  • Highlight relevant experience and achievements in performance marketing
  • Demonstrate strong analytical skills and data-driven decision-making
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
  • Prepare for behavioral and situational interview questions focused on problem-solving, collaboration, and adaptability

ATS Keywords: Performance Marketing, Paid Advertising, Google Ads, Meta, TikTok, Data Analysis, A/B Testing, Budget Management, Reporting, E-commerce, D2C Brands, Analytical Skills, Communication Skills, Campaign Management, Excel, Google Analytics

ASSUMPTION: The application process may vary depending on the client company's specific requirements and The Global Talent Co.'s internal hiring processes.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Meta Business Suite
  • TikTok Ads Manager
  • Google Analytics
  • Excel
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The required tools and technologies may vary depending on the client company's specific needs and The Global Talent Co.'s internal systems.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Excellence
  • Integrity
  • Diversity & Inclusion

Work Style:

  • Remote and flexible work arrangements
  • Data-driven decision-making
  • Cross-functional collaboration
  • Continuous learning and growth

Self-Assessment Questions:

  • Do I possess strong analytical skills and a data-driven mindset?
  • Am I comfortable working remotely and collaborating with international teams?
  • Do I thrive in a fast-paced, dynamic work environment?
  • Am I passionate about staying updated with industry trends and platform updates?

ASSUMPTION: The Global Talent Co. values candidates who are adaptable, innovative, and committed to continuous learning and growth, as well as those who embrace a data-driven approach to marketing.

⚠️ Potential Challenges

  • Managing multiple client relationships and priorities
  • Adapting to different company cultures and work environments
  • Working across different time zones and managing communication effectively
  • Keeping up with the fast-paced nature of the tech industry and marketing trends

ASSUMPTION: These challenges can be mitigated through strong communication, time management, and adaptability skills, as well as a proactive approach to staying updated with industry trends and best practices.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional in-house marketing roles, this position offers exposure to multiple client companies and industries
  • Compared to agency-side roles, this position focuses on long-term client relationships and strategic marketing partnerships
  • Career progression may involve moving into senior or management roles within The Global Talent Co. or client organizations

ASSUMPTION: This role offers unique opportunities for growth and exposure to diverse marketing strategies and client environments.

πŸ“ Sample Projects

  • Developing and executing a multi-channel campaign to drive customer acquisition for an e-commerce client
  • Optimizing a TikTok ad campaign to improve ROI and reach a younger target audience
  • Collaborating with a creative team to design high-performing ad assets for a brand awareness campaign

ASSUMPTION: Sample projects may vary depending on the client company's specific needs and the candidate's skills and experiences.

❓ Key Questions to Ask During Interview

  • Can you describe the company culture and work environment at the client company?
  • How does The Global Talent Co. support the growth and development of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does The Global Talent Co. ensure effective communication and collaboration with remote teams?
  • What opportunities are there for professional development and career growth within The Global Talent Co. and its client portfolio?

ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for interviews by researching the client company and The Global Talent Co., and practicing common interview questions
  • Follow up with The Global Talent Co. after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.