📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Arrow Electronics
🔹 Location: Bangalore, Karnataka, India
🔹 Job Type: Full-time
🔹 Category: Marketing and Communications
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global strategy for performance marketing channels
- Optimizing channel performance for key traffic KPIs
- Managing performance marketing budget allocation
- Collaborating with cross-functional teams to align with business objectives
- Mentoring and developing channel specialists
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively across teams to drive marketing success.
📋 Key Responsibilities
✅ Strategic Leadership: Develop and execute comprehensive global strategy for all performance marketing channels, optimize channel performance, manage budget allocation, facilitate cross-functional collaboration, conduct performance reviews, and refine marketing processes.
✅ Operational Excellence: Ensure all performance channels support global marketing strategy, design and implement data-driven acquisition campaigns, mentor channel specialists, oversee financial processes, apply analytical insights, manage third-party partnerships, and collaborate with broader marketing initiatives.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring a versatile skill set and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of experience specifically leading performance marketing teams
Required Skills:
- Proven experience in performance marketing across social, display, programmatic, and aggregator channels
- Demonstrated success building and scaling acquisition campaigns with measurable ROI impact
- Advanced data analysis capabilities
- Strong knowledge of digital marketing platforms, analytics tools, and attribution models
- Experience leading and developing marketing teams
- Experience managing international/regional marketing strategies
Preferred Skills:
- Experience with marketing automation and CRM platforms
- Strategic and creative problem-solving approach
- Expertise in advanced marketing attribution methodologies
- Proven ability to increase marketing effectiveness and efficiency
- Experience with change management and organizational development
ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a strong candidate an excellent fit for driving success in this position.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Based on industry standards for a mid-level marketing role in Bangalore)
Benefits:
- Insurance
- Bonus
- Growth Opportunity
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Bangalore. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Arrow Electronics is a global technology company that provides products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions.
Company Size: Arrow Electronics has 10,001+ employees globally, providing a large and diverse work environment.
Founded: 1935, with a rich history in the technology industry.
Company Description:
- Arrow Electronics guides innovation forward for thousands of leading technology manufacturers and service providers.
- The company develops technology solutions that help improve business and daily life.
- Arrow's broad portfolio spans the entire technology landscape, helping customers design, distribute, and deploy forward-thinking products.
Company Specialties:
- Value-added distribution
- Global supply chain management
- Marketing and business development support services
- Emerging technology solutions
- IT asset disposition and value recovery
- Design engineering
- Enterprise mobility
- Data center management
Company Website: arrow.com/company
ASSUMPTION: Working at Arrow Electronics offers opportunities to collaborate with various teams and contribute to the company's mission of guiding innovation forward.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and development.
Reporting Structure: The Performance Marketing Manager reports directly to the Integrated Marketing Leader and collaborates with various teams, including Digital, Finance, and Global Components.
Work Arrangement: This is an on-site role based in Bangalore, India, with potential flexibility for remote work.
Growth Opportunities:
- Advancement to a senior marketing role within the organization
- Expansion of responsibilities to include additional marketing channels or regions
- Potential to lead and mentor a team of marketing specialists
ASSUMPTION: This role offers opportunities for career growth and development within the marketing function at Arrow Electronics.
🌍 Location & Work Environment
Office Type: Arrow Electronics' Bangalore office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 9201 East Dry Creek Road, Centennial, Colorado, US; Frankfurter Straße 211, Neu-Isenburg, Hesse 63263, DE
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry.
- The city offers a mix of urban and cultural experiences, with a cost of living that is generally lower than other major Indian cities.
- Arrow Electronics' Bangalore office provides an opportunity to work in a global company with a local presence.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: Working at Arrow Electronics' Bangalore office offers a dynamic and multicultural work environment, with opportunities to collaborate with global teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the Integrated Marketing Leader
Key Assessment Areas:
- Strategic thinking and planning
- Data analysis and interpretation
- Campaign management and optimization
- Cross-functional collaboration and communication
- Leadership and team management skills
Application Tips:
- Highlight specific examples of your performance marketing experience and achievements.
- Demonstrate your understanding of Arrow Electronics' business and marketing objectives.
- Showcase your ability to work effectively across teams and drive marketing success.
ATS Keywords: Performance Marketing, Digital Marketing, Data Analysis, Campaign Management, Social Media, Display Advertising, Programmatic Advertising, Acquisition Campaigns, Marketing Automation, CRM Platforms, Project Management, Collaboration, Problem Solving, Attribution Models, Change Management, Organizational Development
ASSUMPTION: Tailoring your application to highlight the required skills and demonstrating your fit for the role will increase your chances of success.
🛠️ Tools & Technologies
- Facebook Business Manager
- Google Ads
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM platforms (e.g., Salesforce, HubSpot CRM)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Attribution modeling tools (e.g., AppsFlyer, Adjust)
ASSUMPTION: Familiarity with these tools and platforms will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Performance
- People
- Collaboration
Work Style:
- Data-driven decision making
- Cross-functional collaboration
- Continuous learning and improvement
- Adaptability to change
Self-Assessment Questions:
- How do you align with Arrow Electronics' core values, particularly innovation and performance?
- How comfortable are you working in a cross-functional, collaborative environment?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Assessing your fit with Arrow Electronics' company values and work style will help you determine if this role is the right fit for you.
⚠️ Potential Challenges
- Managing multiple marketing channels and teams simultaneously
- Optimizing performance across various regions and languages
- Balancing strategic planning with day-to-day campaign execution
- Adapting to changes in the marketing landscape and consumer behavior
ASSUMPTION: Acknowledging and preparing for these challenges will help you navigate the role more effectively.
📈 Similar Roles Comparison
- This role focuses more on performance marketing channels than brand awareness or content marketing.
- Arrow Electronics' global presence offers opportunities to work with diverse teams and manage international marketing strategies.
- Career progression may involve expanding responsibilities to include additional marketing channels or regions.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions will help you make an informed decision about your application.
📝 Sample Projects
- Developing and executing a global social media advertising campaign to drive brand awareness and conversions
- Optimizing programmatic advertising campaigns to maximize ROI and minimize wasteful spending
- Managing an aggregator marketing partnership to expand reach and drive traffic to Arrow Electronics' online platforms
ASSUMPTION: Familiarizing yourself with these types of projects will help you demonstrate your qualifications and fit for the role.
❓ Key Questions to Ask During Interview
- How does this role fit into Arrow Electronics' overall marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Arrow Electronics support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the performance marketing team currently, and how can this role help address them?
- How does Arrow Electronics foster a culture of innovation and continuous improvement within its marketing function?
ASSUMPTION: Asking thoughtful questions will help you better understand the role and demonstrate your interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your performance marketing experience and achievements
- Write a cover letter demonstrating your understanding of Arrow Electronics' business and marketing objectives
- Prepare examples of your performance marketing campaigns and their results
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
