📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Hearst Newspapers
🔹 Location: New York, NY, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of performance marketing campaigns
- Client relationship management and expectation setting
- Data-driven decision making and performance analysis
- Cross-functional team collaboration and leadership
- Platform expertise and continuous learning
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong client management abilities. The ideal candidate will have a proven track record in performance marketing and be comfortable working with cross-functional teams.
📋 Key Responsibilities
✅ Oversee the development, implementation, and optimization of performance marketing campaigns managed by channel specialists.
✅ Lead regular performance reviews with clients, presenting insights, progress against goals, and recommendations for improvement.
✅ Define and track KPIs in collaboration with clients, ensuring all activities are aligned with desired outcomes.
✅ Coordinate with internal teams to ensure campaign quality, timely delivery, and adherence to best practices.
✅ Provide escalation support and problem-solving for any issues impacting campaign performance.
✅ Maintain active certifications in major platforms such as Google Ads and Meta to ensure up-to-date knowledge of best practices and platform changes.
✅ Conduct and interpret platform audits, search query reports, and routine health checks to proactively identify opportunities and risks.
✅ Review and analyze campaign data, ensuring data-driven recommendations and transparency in performance.
✅ Act as a point of contact for client communication, expectation setting, and strategic guidance.
ASSUMPTION: The responsibilities listed above are essential for the successful execution of this role. However, the specific tasks and priorities may vary depending on the client's needs and the overall business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) managing end-to-end brand campaigns across Google Ads and Meta (Facebook/Instagram)
Required Skills:
- Strong analytical skills with the ability to interpret data, conduct audits, and translate insights into actionable recommendations
- Excellent communication and relationship management abilities
- Experience working with cross-functional teams
- Proven experience managing end-to-end brand campaigns across Google Ads and Meta, including strategy development, execution, optimization, and performance analysis
- Skilled in leveraging platform tools to conduct audits, pull search query reports, and perform regular health checks to ensure campaigns meet or exceed key performance indicators and brand objectives
- Holds active certifications in Google Ads and Meta, demonstrating up-to-date expertise in best practices and platform capabilities
Preferred Skills:
- Experience in the newspaper publishing industry
- Fluency in additional languages
ASSUMPTION: The required qualifications listed above are essential for success in this role. However, Hearst Newspapers encourages applicants from diverse backgrounds and may consider candidates with transferable skills and relevant experience.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 (USD) per year
Benefits:
- Medical, Dental, and Vision coverage
- Competitive Retirement Plan
- Generous Paid Time Off
- Paid Parental Leave
- Monthly Child & Dependent Care Reimbursement
- Mental Wellness Benefits
- Inclusive Healthcare
- Fertility Coverage
- Menopause Support
- Pet Wellness Reimbursement
- Rover Credits
Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional evening or weekend work may be required to meet client needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Performance Marketing Manager role with 5-10 years of experience. The actual base pay offered may vary depending on factors such as transferable skills, work experience, location, and market demands.
📌 Applicant Insights
🔍 Company Context
Industry: Newspaper Publishing
Company Size: 1,001-5,000 employees
Founded: 1887
Company Description:
- Hearst Newspapers (HNP) is a leading provider of local and regional news, employing over 2,500 employees across a national network of brands
- Committed to being the most trusted, most respected, and most accurate source of news and information in the communities it serves
- Offers a comprehensive portfolio of modern local and regional brands, services, and solutions, including 50+ leading websites, 28 daily and 50 weekly publications, and innovative digital products
Company Specialties:
- Digital
- Media
- News
- Marketing
- Publishing
- Commerce
- Advertising
- Journalism
- Content Marketing
- Entertainment
- Comics
- Photography
- Product Design
- Social Media
- Branding
- Analytics
- SEO
- Company Culture
- Web Development
- Consumer Marketing
- Audience
Company Website: https://www.JoinHNP.com
ASSUMPTION: Hearst Newspapers is a well-established company with a strong focus on local news and community engagement. Its diverse range of brands and services allows for various career opportunities and growth within the organization.
📊 Role Analysis
Career Level: Mid-level to senior role, with the opportunity to grow into a leadership position
Reporting Structure: Reports directly to the Director of Performance Marketing or a similar role
Work Arrangement: On-site, with the possibility of occasional remote work for meetings or specific projects
Growth Opportunities:
- Progression to a senior or management role within the performance marketing team
- Expansion into other areas of marketing or related fields within the company
- Opportunities to work on high-profile campaigns and collaborate with cross-functional teams
ASSUMPTION: This role offers a unique opportunity to work with a diverse range of clients and contribute to the success of multiple brands within the Hearst Newspapers portfolio.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): 300 W 57th St, New York, NY 10019, US
Geographic Context:
- New York City offers a vibrant and dynamic environment, with numerous cultural, entertainment, and dining options
- The office is conveniently located in Midtown Manhattan, with easy access to public transportation
- The city's diverse population and thriving business ecosystem provide ample opportunities for professional growth and networking
Work Schedule: Standard business hours, Monday through Friday, with occasional evening or weekend work as needed
ASSUMPTION: The New York office provides an ideal environment for collaboration and innovation, with easy access to the city's many resources and amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interview with the hiring manager and/or team members
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with the Director of Performance Marketing or a similar role
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Client management and communication abilities
- Platform expertise and technical acumen
- Strategic thinking and campaign planning
- Collaboration and leadership skills
Application Tips:
- Highlight relevant experience and achievements in performance marketing, with a focus on Google Ads and Meta platforms
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and technical interview questions by reflecting on past experiences and developing concise, structured responses
- Research Hearst Newspapers and the newspaper publishing industry to demonstrate your understanding of the company and its mission
ATS Keywords: Performance Marketing, Google Ads, Meta Advertising, Campaign Strategy, KPI Tracking, Data Analysis, Client Relationship Management, Platform Audits, Search Query Reports, Health Checks
ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the position.
🛠️ Tools & Technologies
- Google Ads
- Meta Advertising Platform (Facebook/Instagram)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello)
- Communication and productivity suites (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The tools and technologies listed above are commonly used in performance marketing roles and may vary depending on the specific needs and preferences of the company.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Diversity & Inclusion
Work Style:
- Data-driven and analytical
- Proactive and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you ensure that your campaign strategies align with the business goals of your clients?
- Can you describe a time when you identified an opportunity or risk in a platform audit and how you addressed it?
- How do you prioritize and manage multiple client relationships and campaign timelines effectively?
ASSUMPTION: Hearst Newspapers values candidates who are passionate about their work, committed to delivering high-quality results, and eager to contribute to a collaborative and inclusive work environment.
⚠️ Potential Challenges
- Managing client expectations and ensuring campaign performance meets or exceeds agreed-upon KPIs
- Keeping up-to-date with platform changes and best practices in Google Ads and Meta
- Balancing strategic planning and execution with day-to-day campaign management tasks
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to the unique needs and preferences of each client
ASSUMPTION: The challenges listed above are common to performance marketing roles and can be mitigated with strong communication, organizational skills, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from other performance marketing positions in its focus on managing high-value client relationships and overseeing campaign strategies across multiple channels
- Industry-specific context: Newspaper publishing offers unique opportunities to work with a diverse range of clients and contribute to the success of multiple brands within the Hearst Newspapers portfolio
- Career path comparison: This role provides a pathway to senior or management positions within the performance marketing team or related fields within the company
ASSUMPTION: The comparison points listed above highlight the unique aspects of this role and its potential for growth and development within the Hearst Newspapers organization.
📝 Sample Projects
- Developing and executing a comprehensive performance marketing strategy for a major newspaper brand launch
- Conducting a platform audit and search query report for an e-commerce client, identifying opportunities for optimization and improved ROI
- Managing a team of channel specialists to deliver results-driven campaigns for a portfolio of regional newspaper brands
ASSUMPTION: The sample projects listed above are representative of the types of initiatives a Performance Marketing Manager might undertake in this role, demonstrating the strategic and tactical aspects of the position.
❓ Key Questions to Ask During Interview
- How does Hearst Newspapers support the professional development and growth of its performance marketing team members?
- Can you describe the team structure and dynamics within the performance marketing department?
- How does Hearst Newspapers foster a culture of innovation and continuous improvement in its performance marketing efforts?
- What are the most rewarding aspects of working on performance marketing campaigns for Hearst Newspapers' diverse portfolio of brands?
- How does Hearst Newspapers measure the success of its performance marketing campaigns, and how are these metrics communicated to clients and internal stakeholders?
ASSUMPTION: The key questions listed above are designed to provide insight into the work environment, team dynamics, and overall approach to performance marketing at Hearst Newspapers.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing, with a focus on Google Ads and Meta platforms
- Prepare for behavioral and technical interview questions by reflecting on past experiences and developing concise, structured responses
- Research Hearst Newspapers and the newspaper publishing industry to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
