📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Gopuff
🔹 Location: London, England
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Optimizing paid media channels to achieve customer acquisition and retention goals
- Analyzing marketing performance and collaborating with teams to develop new growth strategies
- Working in a fast-paced, high-impact environment with a tech-first mindset
- Contributing to strategic planning for always-on, seasonal, and stunt campaigns
ASSUMPTION: This role requires a balance of analytical thinking and creative problem-solving to optimize marketing performance and drive customer growth.
📋 Key Responsibilities
✅ Own and optimize paid media channels (e.g., paid search, social, display, video) to hit customer acquisition and retention goals.
✅ Analyze and report on marketing mix performance, attribution, and ROI across campaigns.
✅ Collaborate with data, creative, and product teams to develop and test new growth strategies.
✅ Develop insights and recommendations that improve campaign performance and LTV / CAC.
✅ Contribute to broader strategic planning for always-on, seasonal, and stunt campaigns.
ASSUMPTION: This role involves continuous learning and adaptation, as marketing trends and customer behaviors evolve rapidly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in performance marketing, growth marketing, or media buying
Required Skills:
- Hands-on experience with performance platforms (e.g., Google Ads, Meta, TikTok, programmatic DSPs)
- Deep understanding of marketing attribution models, MMM, incrementality testing, and customer funnel metrics
- Experience analyzing data in Excel, Looker, or similar analytics tools
- Experience managing budgets and delivering against performance KPIs
Preferred Skills:
- Experience with A/B testing and optimization strategies
- Familiarity with SQL or other programming languages
ASSUMPTION: Candidates with experience in the e-commerce or retail industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per year (based on industry standards for a Performance Marketing Manager with 3-5 years of experience in London)
Benefits:
- Company RSUs (Restricted Stock Units)
- Gopuff employee rewards (including some great brand partnership deals)
- Career growth opportunities
- Annual performance appraisal and bonus
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role's needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Gopuff operates in the on-demand delivery and instant commerce industry, focusing on delivering convenience to customers by offering a wide range of products for immediate delivery.
Company Size: Gopuff is a mid-sized company with 5,001-10,000 employees, providing ample opportunities for collaboration and growth.
Founded: Gopuff was founded in 2013 by co-founders and co-CEOs Rafael Ilishayev and Yakir Gola.
Company Description:
- Gopuff is the go-to instant commerce platform, fulfilling consumers’ evolving, everyday needs.
- The company offers an unmatched assortment of products, including cleaning and home products, medicine, pet care, office supplies, beauty and wellness items, baby products, food and drinks, local brands, as well as alcohol and fresh prepared food in some markets.
- Gopuff brings a unique, reliable, and magical experience to customers around the world.
Company Specialties:
- On-demand delivery
- Warehousing and logistics
- Mobile applications
- Consumer technology
- Instant needs and quick commerce
Company Website: http://Gopuff.com
ASSUMPTION: Gopuff's focus on convenience and immediate gratification sets it apart in the e-commerce landscape, offering unique challenges and opportunities for marketing professionals.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in performance marketing or a related field.
Reporting Structure: The Performance Marketing Manager will report directly to the Head of Marketing or a similar role and may oversee junior marketing team members or external agencies.
Work Arrangement: This role is on-site, with the expectation of working from the company's London office. However, Gopuff may offer flexible work arrangements based on individual needs and team requirements.
Growth Opportunities:
- Advancement to a senior marketing role, such as Senior Marketing Manager or Marketing Director
- Expansion into new markets or product categories
- Development of leadership and management skills by mentoring junior team members or external agencies
ASSUMPTION: Gopuff's rapid growth and expansion present numerous opportunities for career development and advancement within the company.
🌍 Location & Work Environment
Office Type: Gopuff's London office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Center City, Philadelphia, PA 19123, US (with remote work flexibility)
Geographic Context:
- London is a major global city with a vibrant culture, diverse population, and thriving job market.
- The city offers numerous opportunities for networking, professional development, and work-life balance.
- London's time zone (GMT) enables collaboration with Gopuff's global teams and offices.
Work Schedule: The typical work schedule for this role is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the role's needs and potential overtime during peak periods.
ASSUMPTION: Gopuff's London office provides a dynamic and engaging work environment, with opportunities for collaboration and growth within the company's global network.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Data-driven case study or project presentation to demonstrate problem-solving skills
- Final on-site or virtual interview with the hiring manager and key team members
Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and planning
- Communication and presentation skills
- Cultural fit and alignment with Gopuff's values
Application Tips:
- Highlight relevant experience and achievements in performance marketing or a related field
- Tailor your resume and cover letter to emphasize skills and qualifications mentioned in the job description
- Prepare a data-driven case study or project presentation to showcase your problem-solving skills and marketing expertise
- Research Gopuff's company culture and values to demonstrate your cultural fit and enthusiasm for the role
ATS Keywords: Performance marketing, growth marketing, media buying, paid search, social media, display advertising, video advertising, marketing attribution, data analysis, Excel, Looker, analytics tools, budget management, performance KPIs, customer acquisition, customer retention
ASSUMPTION: Gopuff's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a strong emphasis on data-driven decision-making and problem-solving.
🛠️ Tools & Technologies
- Performance platforms: Google Ads, Meta, TikTok, programmatic DSPs
- Analytics tools: Excel, Looker, Google Analytics
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
ASSUMPTION: Gopuff uses industry-standard tools and platforms for performance marketing, data analysis, and project management. Candidates should be comfortable learning and utilizing these tools to excel in the role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Speed and agility
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and accountability
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and resilient
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and best practices?
- Can you describe a time when you had to pivot your marketing strategy based on new data or insights?
- How do you approach collaboration and knowledge-sharing with cross-functional teams?
ASSUMPTION: Gopuff values candidates who are passionate about marketing, data-driven, and committed to continuous learning and improvement. Successful candidates will demonstrate strong alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the fast-paced, ever-changing marketing landscape
- Balancing data-driven decision-making with creative problem-solving
- Collaborating effectively with cross-functional teams and external agencies
ASSUMPTION: The Performance Marketing Manager role at Gopuff presents unique challenges that require strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on performance and customer acquisition, with a strong emphasis on data-driven decision-making
- Gopuff's fast-paced, innovative culture may differ from more established or traditional companies in the e-commerce industry
- This role offers opportunities for career growth and development within Gopuff's global network of offices and teams
ASSUMPTION: The Performance Marketing Manager role at Gopuff is unique in its focus on performance marketing and customer acquisition, offering a dynamic and challenging environment for the right candidate.
📝 Sample Projects
- Developing and executing a data-driven marketing strategy to improve customer acquisition and retention for a new product launch
- Optimizing paid media campaigns to maximize ROI and minimize CAC for a seasonal promotion
- Collaborating with cross-functional teams to create and implement a comprehensive marketing attribution model
ASSUMPTION: The projects and responsibilities associated with this role require a strong understanding of performance marketing, data analysis, and strategic planning to drive customer growth and improve marketing performance.
❓ Key Questions to Ask During Interview
- How does Gopuff approach A/B testing and optimization strategies for paid media campaigns?
- Can you describe the team structure and dynamics within the marketing department?
- How does Gopuff support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role contribute to addressing them?
- How does Gopuff measure and track marketing performance and ROI across channels and campaigns?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Gopuff's marketing strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the role and alignment with Gopuff's values
- Prepare a data-driven case study or project presentation to showcase your problem-solving skills and marketing expertise
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
