Performance Marketing Manager, Affiliate and Influencer

📌 Core Information

🔹 Job Title: Performance Marketing Manager, Affiliate and Influencer

🔹 Company: Frida

🔹 Location: Miami, Florida, United States

🔹 Job Type: Full-Time, Hybrid (Tues-Thurs in-office)

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Level (3-5 years)

🔹 Remote Status: Hybrid (Remote Mondays & Fridays)

🚀 Job Overview

Key aspects of this role include:

• Driving Affiliate and Influencer marketing programs to scale customer acquisition and revenue growth
• Building and managing relationships with Affiliates and Influencers
• Developing weekly and monthly performance cadences for reporting and analysis
• Collaborating with cross-functional teams to grow Frida Baby, Frida Mom, and Frida Fertility revenue
• Overseeing campaign execution, budget allocation, and forecasting

ASSUMPTION: This role requires a strong background in performance marketing, with a focus on Affiliate and Influencer channels. Candidates should have experience working with Amazon Ads, Google Ads, and Meta Ads.

📋 Key Responsibilities

✅ Drive the strategy, growth, and performance of Affiliate and Influencer marketing programs

✅ Build and manage relationships with Affiliates and Influencers, sourcing new partners and nurturing existing ones

✅ Develop weekly and monthly performance cadences, including reports and insights, for presentation to broader marketing and brand teams

✅ Work with the Digital team to grow Frida Baby, Frida Mom, and Frida Fertility revenue

✅ Identify potential affiliate partners and develop strategies to deliver additional growth

✅ Oversee campaign execution, budget allocation, and forecasting, ensuring alignment with business goals and communicating cross-functionally

ASSUMPTION: This role requires strong analytical, data interpretation, and communication skills, as well as the ability to navigate a dynamic and fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in business, Marketing, or a related field (preferred)

Experience: 3-5 years of performance or growth marketing experience

Required Skills:

• Proven experience in Affiliate and Influencer marketing
• Strong analytical and data interpretation skills
• Excellent communication skills
• Ability to navigate a dynamic and fast-paced environment
• Experience working with Amazon Ads, Google Ads, and Meta Ads

Preferred Skills:

• Experience working in the retail or consumer goods industry
• Fluency in Spanish

ASSUMPTION: Candidates with experience in the retail or consumer goods industry may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-level marketing roles in Miami)

Benefits:

• Comprehensive medical, vision, and dental plans
• Employer-paid life insurance
• Supplemental insurance options (Accident Insurance, Short-Term Disability, Long-Term Disability)
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program (elective PTO days, federal holidays, sick/wellness days, birthday floater)
• Flexible paid pregnancy and parental leave
• Weekly wellness programming
• Dog-friendly office
• Learning & development opportunities
• Company-wide events & outings
• Exclusive employee product discounts

Working Hours: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Miami. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Baby Products, Parenting, Health & Wellness, Consumer Goods, Postpartum Care)

Company Size: 51-200 employees (Mid-size company, offering a balance between growth opportunities and established processes)

Founded: 2014 (Over 9 years of experience in the market)

Company Description:

• Frida is a brand that supports parents by providing simple-yet-genius solutions to everyday parenting problems
• Known for its honest and raw messaging, Frida aims to help parents navigate the unfiltered realities of parenthood
• Offers a wide range of products, including the cult-favorite NoseFrida, The SnotSucker, and Frida Mom products for postpartum care

Company Specialties:

• Baby Products
• Parenting
• Health & Wellness
• Consumer Goods
• Postpartum Care

Company Website: frida.com

ASSUMPTION: Frida's focus on supporting parents and providing practical solutions makes it an attractive employer for candidates with a passion for parenting and a desire to make a positive impact on families.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with the eCommerce, Brand, and Marketing teams

Work Arrangement: Hybrid (Remote Mondays & Fridays, in-office Tuesdays - Thursdays)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the Marketing department
• Opportunities to collaborate with cross-functional teams and gain exposure to different aspects of the business
• Possibility to work on high-impact projects that drive growth and have a significant impact on the company's success

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing and gain experience in Affiliate and Influencer marketing.

🌍 Location & Work Environment

Office Type: Frida's headquarters is located in Miami, Florida, with a hybrid work arrangement

Office Location(s): 82 NE 26th St, Ste 101, Miami, Florida 33137, US

Geographic Context:

• Miami offers a diverse and vibrant culture, with a strong focus on arts, entertainment, and outdoor activities
• The city has a subtropical climate, with mild winters and hot, humid summers
• Miami is a major hub for international business and tourism, with a growing tech industry

Work Schedule: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: Miami's diverse culture and vibrant atmosphere may appeal to candidates who enjoy living in a dynamic, multicultural environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Case study or project presentation (if applicable)
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and channel expertise
• Data analysis and interpretation skills
• Communication and presentation skills
• Cultural fit and alignment with Frida's values

Application Tips:

• Highlight relevant experience in Affiliate and Influencer marketing
• Demonstrate strong analytical skills and provide examples of data-driven decision-making
• Showcase your understanding of Frida's brand and products, and explain how your skills and experience make you a strong fit for the role
• Prepare thoughtful questions about the company, team, or role to ask during the interview

ATS Keywords: Affiliate Marketing, Influencer Marketing, Performance Marketing, Customer Acquisition, Revenue Growth, Amazon Ads, Google Ads, Meta Ads, Data Analysis, Communication Skills, Relationship Management, Campaign Execution, Budget Allocation, Forecasting

ASSUMPTION: Frida's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the company's values.

🛠️ Tools & Technologies

• Amazon Ads
• Google Ads
• Meta Ads
• Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Candidates should have experience working with Amazon Ads, Google Ads, and Meta Ads, as well as proficiency in data analysis and reporting tools.

👔 Cultural Fit Considerations

Company Values:

• Parent-focused: Frida prioritizes the needs and well-being of parents and their families
• Honest and raw: Frida embraces authenticity and transparency in its messaging and products
• Innovative and solutions-driven: Frida is committed to developing practical solutions to everyday parenting challenges

Work Style:

• Collaborative: Frida encourages teamwork and cross-functional collaboration
• Data-driven: Frida makes decisions based on data and analytics
• Fast-paced: Frida operates in a dynamic and ever-changing market, requiring employees to be adaptable and responsive

Self-Assessment Questions:

• Do you have a deep understanding of and passion for supporting parents and their families?
• Are you comfortable working in a fast-paced, data-driven environment?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Candidates who align with Frida's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a large number of Affiliate and Influencer relationships may require strong organizational skills and attention to detail
• Keeping up with the latest trends and best practices in Affiliate and Influencer marketing may require continuous learning and adaptation
• Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more structured or predictable work environment
• Balancing remote work and in-office collaboration may require strong time management and communication skills

ASSUMPTION: Candidates who are organized, adaptable, and effective communicators are better equipped to overcome these potential challenges.

📈 Similar Roles Comparison

• This role is unique in its focus on Affiliate and Influencer marketing within the retail and consumer goods industry
• Compared to similar roles in other industries, this position offers the opportunity to work on a wide range of products and target audiences
• Career progression in this role may involve moving into a broader marketing management position or specializing in Affiliate and Influencer marketing

ASSUMPTION: Candidates should consider how this role's unique focus on Affiliate and Influencer marketing within the retail and consumer goods industry aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a quarterly Affiliate and Influencer marketing plan to drive customer acquisition and revenue growth
• Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI
• Building and maintaining strong relationships with key Affiliates and Influencers, including negotiation of partnership terms and ongoing communication

ASSUMPTION: These sample projects illustrate the hands-on, data-driven nature of the role and the importance of strong analytical and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does Frida support work-life balance for its employees?
• What are the most significant challenges facing the Affiliate and Influencer marketing channels, and how does Frida plan to address them?
• What opportunities are there for professional growth and development within this role and the company?
• How does Frida measure the success of its Affiliate and Influencer marketing programs, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding Frida's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in Affiliate and Influencer marketing, as well as your analytical and communication skills
• Prepare for the interview by researching Frida's products, brand, and values, and practicing your responses to common marketing and behavioral interview questions
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications
• If selected for the final round, be prepared to present a case study or project demonstrating your approach to Affiliate and Influencer marketing

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.