Performance Marketing Manager (all genders)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (all genders)

🔹 Company: Glow25 (by Primal State Performance GmbH)

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Expanding paid media activities across existing and new channels
• Managing campaigns independently, focusing on ROAS and CPA
• Driving international growth through testing and data analysis
• Collaborating cross-functionally to ensure consistent campaigns

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of campaigns.

📋 Key Responsibilities

✅ Manage campaign setup and optimization for Paid Social and Google Ads

✅ Analyze campaign performance using relevant KPIs and derive concrete measures

✅ Conduct A/B tests for creatives, targeting, and ad copy to improve performance

✅ Support the setup and scaling of new paid channels (e.g., TikTok, Outbrain, Affiliate)

✅ Collaborate with creative, copy, data, and other teams to ensure consistent campaigns

ASSUMPTION: This role may require occasional weekend work or flexibility to accommodate different time zones for international campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of practical experience in performance marketing, preferably in Paid Social or Search

Required Skills:

• Fluent in German (B2 level) and proficient in another language (C1 level, preferably French, Dutch, or Italian)

• Excellent understanding of funnel strategies, performance KPIs (ROAS, CPA, CTR, bROAS), and creative iteration

• Proven experience in campaign setup, targeting, bidding, and budget management

• Strong analytical skills and data-driven mindset

• Familiarity with Meta Ads Manager, Google Ads, and Google Analytics

Preferred Skills:

• Experience in one of Glow25's core markets (FR, NL, IT)

• Ability to incorporate cultural perspectives into campaign work

• Experience with TikTok, Outbrain, or Affiliate marketing

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for using tools and documentation.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level marketing role in Germany)

Benefits:

• Unlimited access to courses on tech, business, leadership, and mental/physical well-being

• Top-notch equipment delivered to your home

• 40% discount on Glow25 products

• 30 days of vacation plus the option to take up to 10 days of unpaid leave

• Company health insurance with a €600 annual allowance for additional services

• Company pension plan with a minimum annual contribution of €600 and an additional 20% match for employee contributions

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Germany, considering the required experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 51-200 employees (Mid-size)

Founded: 2021

Company Description:

• Glow25 is a Pro-Aging brand focused on innovative collagen products and self-care rituals

• The company aims to challenge anti-aging dogmas and promote self-for-sorge, life-freude, and effectiveness

• Glow25 is part of the Primal State family and operates primarily remotely and agilely

Company Specialties:

• Innovative collagen products

• Self-care rituals and wellness experiences

• Pro-Aging philosophy and community building

Company Website: glow25.de

ASSUMPTION: Glow25's focus on wellness and self-care may result in a company culture that prioritizes work-life balance and employee well-being.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Marketing Director and collaborates with various teams, including creative, copy, data, and other marketing functions

Work Arrangement: Fully remote with flexible hours and occasional weekend work as needed

Growth Opportunities:

• Expanding into new markets and channels

• Developing and leading a team of marketing specialists

• Contributing to strategic decision-making and company growth

ASSUMPTION: As Glow25 is a growing company, there may be opportunities for career advancement and increased responsibilities over time.

🌍 Location & Work Environment

Office Type: Fully remote with no physical office location

Office Location(s): N/A

Geographic Context:

• Germany has a strong economy and a thriving tech industry

• The remote work arrangement allows for flexibility and work-life balance

• Glow25's focus on wellness and self-care may result in a supportive and inclusive work environment

Work Schedule: Full-time (40 hours per week) with flexible hours and occasional weekend work as needed

ASSUMPTION: The fully remote work arrangement may require strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission

• Phone or video screening with the HR department

• Technical assessment or case study presentation

• Final interview with the Marketing Director and/or other team members

Key Assessment Areas:

• Campaign management skills and experience

• Data analysis and interpretation abilities

• Cultural fit and alignment with Glow25's values and mission

• Language proficiency and communication skills

Application Tips:

• Highlight relevant campaign management experience and achievements

• Demonstrate strong analytical skills and data-driven mindset

• Showcase cultural fit and alignment with Glow25's pro-aging philosophy

• Tailor your resume and cover letter to emphasize relevant skills and experiences

ATS Keywords: Performance Marketing, Paid Social, Google Ads, Campaign Management, Performance Analysis, Testing, Channel Diversification, Cross-functional Collaboration, Funnel Strategies, KPI Understanding, Budget Management, Meta Ads Manager, Google Analytics

ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the company's hiring timeline.

🛠️ Tools & Technologies

• Meta Ads Manager

• Google Ads

• Google Analytics

• Looker Studio (or similar performance dashboard tools)

• Excel/Sheets

• UTM-Tracking

• Attributions-Tools

ASSUMPTION: The required tools and technologies may change or evolve as Glow25 grows and expands its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Self-care and wellness

• Pro-Aging philosophy and embracing the aging process

• Community building and inclusivity

Work Style:

• Remote and flexible work arrangements

• Data-driven decision making and continuous optimization

• Collaborative and cross-functional teamwork

Self-Assessment Questions:

• Do you prioritize self-care and wellness in your personal life?

• How do you approach and embrace the aging process?

• How do you incorporate cultural perspectives into your marketing strategies?

ASSUMPTION: Glow25's focus on wellness and self-care may result in a company culture that prioritizes work-life balance and employee well-being.

⚠️ Potential Challenges

• Managing multiple campaigns and channels simultaneously

• Adapting to a fully remote work environment and maintaining productivity

• Balancing work-life balance while meeting performance targets

• Occasional weekend work or flexibility to accommodate different time zones

ASSUMPTION: These challenges may vary depending on the individual's personal circumstances and preferences.

📈 Similar Roles Comparison

• This role focuses more on paid media and channel expansion compared to traditional marketing roles

• Glow25's pro-aging philosophy sets it apart from other wellness and beauty companies

• Career progression may involve expanding into new markets or leading a team of marketing specialists

ASSUMPTION: Similar roles in other companies may have different focuses, such as brand management or event planning.

📝 Sample Projects

• Developing and executing a targeted social media campaign to launch a new product

• Conducting A/B tests to optimize ad creatives and improve campaign performance

• Expanding into a new market by researching local trends and adapting campaigns accordingly

ASSUMPTION: These sample projects may vary depending on the specific needs and goals of Glow25's marketing strategy.

❓ Key Questions to Ask During Interview

• How does Glow25 measure the success of its marketing campaigns?

• What are the key priorities for this role in the first 90 days?

• How does Glow25 support employee growth and development?

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

• How does Glow25 incorporate cultural perspectives into its marketing strategies?

ASSUMPTION: These questions may help applicants better understand the role's expectations, the company's culture, and the team's dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences

• Prepare for a technical assessment or case study presentation, focusing on campaign management and data analysis

• Research Glow25's pro-aging philosophy and be prepared to discuss how you align with their values

• Follow up with the hiring manager one week after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.