Performance Marketing Manager (all genders)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (all genders)

🔹 Company: Glow25 (by Primal State Performance GmbH)

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Scaling paid media efforts across core and new channels
• Closing operational gaps in Paid Social and other Performance Marketing Channels
• Driving structured campaign execution and supporting international growth
• Leading campaigns end-to-end with a focus on ROAS and CPA

ASSUMPTION: This role requires a strong background in performance marketing and a solid understanding of Paid Social and other performance marketing channels.

📋 Key Responsibilities

✅ Manage and optimize Paid Social campaigns, from targeting and bidding to creative selection

✅ Evaluate campaign KPIs like ROAS, CPA, CTR or bROAS, derive insights, and communicate results

✅ Develop and run A/B tests for creatives, audiences, and copy to improve performance

✅ Support the setup and scale of new paid channels and integrate learnings across the funnel

✅ Collaborate cross-functionally with Creative, Copy, Data, and other teams to ensure campaigns are aligned across touchpoints

ASSUMPTION: This role requires strong analytical skills and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of hands-on experience in performance marketing, ideally in Paid Social or Search

Required Skills:

• Strong grasp of funnel strategies, performance KPIs (ROAS, CPA, CTR, bROAS), and creative iteration
• Proven skills in campaign setup, audience segmentation, bidding, and budget allocation
• Experience in testing new platforms and contributing to channel expansion
• Confidence working with performance dashboards (e.g., Looker Studio), Excel/Sheets, UTM tracking, and attribution tools
• Meta Ads Manager (incl. Advantage+ Shopping, targeting, bidding, creative testing)
• Google Analytics / GA4 (conversion & funnel tracking)

Preferred Skills:

• Experience from one of the key markets (FR, NL, IT) and cultural perspectives

ASSUMPTION: A strong command of German (at least B2) is required for daily team communication, while C1 proficiency in another language (ideally FR, NL, or IT) is needed for cultural context in marketing. English is desirable for tools and documentation.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

• Flexible working hours and time tracking
• Unlimited access to courses on tech, business, leadership, and well-being
• Top-notch equipment rented through Grover
• 40% discount on the entire range in the shop
• 30 days of vacation + up to 10 days of unpaid leave
• Company health insurance covering additional services worth up to €600 per year
• Glow Card: €50 prepaid credit card monthly, giving an annual bonus of €600
• Company pension plan with an annual contribution of at least €600 after passing the probation period

Working Hours: 40 hours per week, with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a performance marketing manager with 2-5 years of experience in Germany. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 51-200 employees

Founded: 2021

Company Description:

• Glow25 is a dynamic, fast-growing Beauty & Pro-Aging company based in Berlin
• Their mission is to create glow moments for customers, the team, and everyone who wants to feel comfortable in their skin and let their inner beauty shine
• They believe in work that inspires, excites, and brings joy, and they encourage smart, empathetic people to build something special with them

Company Specialties:

• Innovative collagen products
• Wholistic approach to health and beauty
• Strong community engagement

Company Website: glow25.de

ASSUMPTION: Glow25 is a young, fast-growing company with a strong focus on wellness and beauty products. They value a strong company culture and encourage applicants from diverse backgrounds.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Fully remote, with flexible working hours

Growth Opportunities:

• Potential to expand into new markets and channels
• Opportunities to collaborate with cross-functional teams and learn from other departments
• Chance to grow within the marketing department or take on additional responsibilities as the company expands

ASSUMPTION: This role offers opportunities for growth and learning within a dynamic, fast-paced environment.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the Berlin office)

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
• Glow25's remote work policy allows for a flexible work-life balance

Work Schedule: Flexible, with core hours between 10:00 AM and 4:00 PM CET

ASSUMPTION: The remote work environment at Glow25 offers a high degree of flexibility and autonomy, with the option to work from the Berlin office when desired.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Technical assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• Performance marketing skills and experience
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values
• Language skills (German, English, and potentially another language)

Application Tips:

• Highlight relevant performance marketing experience and achievements
• Tailor your resume and cover letter to emphasize your fit for the role and company culture
• Prepare for behavioral and situational interview questions related to performance marketing and teamwork

ATS Keywords: Performance Marketing, Paid Social, Campaign Management, Performance Analysis, A/B Testing, Channel Diversification, Cross-Functional Collaboration, Audience Segmentation, Bidding, Budget Allocation, Meta Ads Manager, Google Analytics, Cultural Awareness, Creative Iteration, Funnel Strategies, UTM Tracking, Attribution Tools

ASSUMPTION: The application process at Glow25 is designed to assess both technical skills and cultural fit. Applicants should be prepared to demonstrate their performance marketing expertise and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Analytics / GA4
• Looker Studio
• Excel/Sheets
• UTM tracking and attribution tools

ASSUMPTION: The tools and technologies listed are essential for the role and should be familiar to the ideal candidate.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centricity and empathy

Work Style:

• Autonomous and self-driven
• Results-oriented and data-driven
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working independently and taking ownership of projects?
• Do you have strong analytical skills and a data-driven mindset?

ASSUMPTION: Applicants should assess their fit with Glow25's company values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing multiple campaigns and channels simultaneously
• Keeping up with the fast-paced nature of the performance marketing industry
• Collaborating effectively with cross-functional teams in a remote work environment
• Balancing the need for structured campaign execution with the flexibility required for testing and iteration

ASSUMPTION: The role of Performance Marketing Manager at Glow25 presents unique challenges that require strong organizational skills, adaptability, and a data-driven approach.

📈 Similar Roles Comparison

• Unlike other performance marketing roles, this position requires a strong focus on Paid Social and channel diversification
• Glow25's emphasis on cultural context and local relevance sets it apart from other beauty and wellness companies
• This role offers opportunities for growth and learning within a dynamic, fast-paced environment, similar to other startup and growth-stage companies

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other performance marketing positions in the industry.

📝 Sample Projects

• Developing and executing a successful Paid Social campaign for a new product launch
• Conducting A/B tests to optimize creatives, audiences, and copy for improved performance
• Expanding into a new market or channel and driving initial growth and success

ASSUMPTION: These sample projects illustrate the types of initiatives a Performance Marketing Manager at Glow25 might work on, focusing on campaign management, performance analysis, and channel expansion.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Glow25 support the professional development and growth of its marketing team members?
• What is the company's approach to balancing structured campaign execution with testing and iteration?
• How does Glow25 ensure effective collaboration and communication in a remote work environment?
• What are the most challenging aspects of working in performance marketing at Glow25, and how does the company support its team members in overcoming these challenges?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and cultural fit with Glow25
• Prepare for interview questions related to performance marketing skills, cultural fit, and problem-solving abilities
• Follow up with the hiring manager within one week of submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.