C

Performance Marketing Manager

Carta
Full-time
On-site
San Francisco, California, United States
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Manager

πŸ”Ή Company: Carta

πŸ”Ή Location: San Francisco, CA & New York, NY

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 30, 2025

πŸ”Ή Experience Level: 6-8 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Deploying winning strategies for paid media across all segments
  • Driving channel efficiency to generate high-quality sales opportunities
  • Supporting campaign execution excellence
  • Embracing innovation and experimentation
  • Standardizing paid media planning, budgeting, and reporting

ASSUMPTION: This role requires a strategic and analytical thinker with a strong background in demand generation and performance marketing to drive success across multiple business units.

πŸ“‹ Key Responsibilities

βœ… Deploy winning strategies for paid media across all segments

βœ… Drive channel efficiency to generate high-quality sales opportunities

βœ… Support campaign execution excellence

βœ… Embrace innovation and experimentation

βœ… Standardize paid media planning, budgeting, and reporting

ASSUMPTION: The ideal candidate will have experience in B2B marketing, SaaS, and working with various ad platforms and marketing automation tools.

🎯 Required Qualifications

Education: Bachelor's degree required

Experience: 6-8 years of experience in demand generation and/or performance marketing with at least 3 years in B2B

Required Skills:

  • Fluency in ad platforms and networks (e.g., Google Ads, Google Display Network, GA4)
  • Familiarity with marketing automation and attribution tools (e.g., Marketo Measure, Bizible, Salesforce)
  • Experience using data visualization tools to craft narratives (e.g., Looker, Tableau)
  • Comfortable with ABM platforms and DSPs (e.g., 6Sense, Demandbase, ZoomInfo MarketingOS)

Preferred Skills:

  • SaaS experience across SMB, Mid-Market, and Enterprise segments
  • Understanding of marketing mix modeling and predictive analytics

ASSUMPTION: While a BA is required, a relevant master's degree or additional certifications could be beneficial but are not explicitly mentioned as requirements.

πŸ’° Compensation & Benefits

Salary Range: $148,750 - $175,000 (San Francisco, CA & New York, NY)

Benefits:

  • Equity for all full-time roles
  • Exceptional benefits

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is for the San Francisco, CA and New York, NY locations. Final offers may vary based on geography, candidate experience, and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically focused on private capital markets

Company Size: 1,001-5,000 employees (mid-size)

Founded: 2012 (as Carta has been included on various 'Best' and 'Fastest-Growing' lists, it's assumed they've been operating since 2012)

Company Description:

  • Carta connects founders, investors, and limited partners through world-class software
  • Supports nearly 7,000 funds and SPVs, representing $150B in assets under administration
  • Trusted by more than 40,000 companies in over 160 countries
  • Setting a new standard as the end-to-end platform connecting private capital

Company Specialties:

  • Cap Table Management
  • Equity Management
  • 409A Valuations
  • FAS123R/ASC 718 Reports
  • Private & Public Markets
  • Founders & Compensation
  • Stock Option Exercising & Tender offers

Company Website: http://www.carta.com

ASSUMPTION: Carta's focus on private capital markets and its extensive client base indicate a strong position in the industry, with a need for skilled marketing professionals to drive growth.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with potential for growth and leadership opportunities

Reporting Structure: Reports to the Performance Marketing Lead

Work Arrangement: On-site, with potential for hybrid or remote work depending on company policies

Growth Opportunities:

  • Potential to lead and mentor junior team members
  • Opportunities to work on high-impact projects and campaigns
  • Career progression within Carta's marketing department or broader organization

ASSUMPTION: This role offers growth opportunities through leadership, project management, and career progression within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in San Francisco, CA and New York, NY

Office Location(s): 333 Bush St, San Francisco, CA 94104 & 1 World Trade Center, 81st Floor, New York, NY 10007

Geographic Context:

  • San Francisco, CA: Tech hub with a vibrant startup scene and diverse cultural offerings
  • New York, NY: Global financial capital with a dynamic business environment

Work Schedule: Standard business hours, with flexibility for remote work as needed

ASSUMPTION: The work environment is collaborative and dynamic, with a focus on innovation and growth in the tech industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the marketing team
  • Final interview with the marketing lead or director

Key Assessment Areas:

  • Strategic thinking and analytical skills
  • Experience with ad platforms and marketing automation tools
  • Campaign management and execution skills
  • Cultural fit and alignment with Carta's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Prepare examples of successful campaigns and strategies from your past roles
  • Research Carta's company culture and values to demonstrate your fit

ATS Keywords: Performance Marketing, Demand Generation, Paid Media, Digital Advertising, A/B Testing, Marketing Automation, Data Visualization, B2B Marketing, SaaS, Analytics, Campaign Management, Budgeting, Reporting, Channel Optimization, Lead Generation, Market Research

ASSUMPTION: The application process may vary, but typically involves multiple interviews to assess skills, experience, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Ad platforms and networks (e.g., Google Ads, Google Display Network, GA4)
  • Marketing automation and attribution tools (e.g., Marketo Measure, Bizible, Salesforce)
  • Data visualization tools (e.g., Looker, Tableau)
  • ABM platforms and DSPs (e.g., 6Sense, Demandbase, ZoomInfo MarketingOS)

ASSUMPTION: The required tools and technologies may evolve as the role and industry progress.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Helpful: Carta's employees prioritize helping others and creating a positive impact
  • Relentless: They are persistent and determined in pursuing their goals
  • Unconventional: They think outside the box and challenge the status quo
  • Kind: They foster a collaborative and inclusive work environment

Work Style:

  • Collaborative: Carta's teams work closely together to achieve common goals
  • Cross-functional: They value input and expertise from various departments
  • Data-driven: Decisions are based on data and analytics to optimize performance

Self-Assessment Questions:

  • How have you demonstrated helpfulness in previous roles?
  • Can you provide an example of a time when you were relentless in pursuing a goal?
  • How have you challenged the status quo in your past experiences?
  • Describe a situation where you had to be kind and considerate in a professional setting

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Carta's values and work style.

⚠️ Potential Challenges

  • Managing multiple campaigns and channels simultaneously
  • Balancing strategic thinking with day-to-day tactical execution
  • Adapting to a dynamic and fast-paced work environment
  • Working with diverse teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Performance Marketing Manager roles, this position may require more strategic thinking and less tactical execution
  • Carta's focus on private capital markets sets it apart from more general software development companies
  • Career progression may be faster in a mid-size company like Carta compared to larger enterprises

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.

πŸ“ Sample Projects

  • Developing and executing a multi-channel, full-funnel media plan to drive demand for Carta's fund administration platform
  • Optimizing paid social campaigns to improve return on ad spend and generate high-quality leads
  • Collaborating with cross-functional teams to align messaging and optimize lead handoff for marketing campaigns

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role.

❓ Key Questions to Ask During Interview

  • How does this role fit into Carta's overall marketing strategy and roadmap?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Carta support the professional growth and development of its marketing team members?
  • What are the most challenging aspects of working in a mid-size, fast-growing company like Carta?
  • How does Carta measure and optimize the performance of its marketing campaigns and channels?

ASSUMPTION: These questions will help you better understand the role, the company, and the team dynamics.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Prepare examples of successful campaigns and strategies from your past roles
  • Research Carta's company culture and values to demonstrate your fit
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.