📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Carta
🔹 Location: San Francisco, CA & New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Deploying winning strategies for paid media across all segments
- Driving channel efficiency to generate high-quality sales opportunities
- Supporting campaign execution excellence
- Embracing innovation and experimentation
- Standardizing paid media planning, budgeting, and reporting
ASSUMPTION: This role requires a strategic and analytical thinker with a strong background in demand generation and performance marketing to drive success across multiple business units.
📋 Key Responsibilities
✅ Deploy winning strategies for paid media across all segments
✅ Drive channel efficiency to generate high-quality sales opportunities
✅ Support campaign execution excellence
✅ Embrace innovation and experimentation
✅ Standardize paid media planning, budgeting, and reporting
ASSUMPTION: The ideal candidate will have experience in B2B marketing, SaaS, and working with various ad platforms and marketing automation tools.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 6-8 years of experience in demand generation and/or performance marketing with at least 3 years in B2B
Required Skills:
- Fluency in ad platforms and networks (e.g., Google Ads, Google Display Network, GA4)
- Familiarity with marketing automation and attribution tools (e.g., Marketo Measure, Bizible, Salesforce)
- Experience using data visualization tools to craft narratives (e.g., Looker, Tableau)
- Comfortable with ABM platforms and DSPs (e.g., 6Sense, Demandbase, ZoomInfo MarketingOS)
Preferred Skills:
- SaaS experience across SMB, Mid-Market, and Enterprise segments
- Understanding of marketing mix modeling and predictive analytics
ASSUMPTION: While a BA is required, a relevant master's degree or additional certifications could be beneficial but are not explicitly mentioned as requirements.
💰 Compensation & Benefits
Salary Range: $148,750 - $175,000 (San Francisco, CA & New York, NY)
Benefits:
- Equity for all full-time roles
- Exceptional benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is for the San Francisco, CA and New York, NY locations. Final offers may vary based on geography, candidate experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on private capital markets
Company Size: 1,001-5,000 employees (mid-size)
Founded: 2012 (as Carta has been included on various 'Best' and 'Fastest-Growing' lists, it's assumed they've been operating since 2012)
Company Description:
- Carta connects founders, investors, and limited partners through world-class software
- Supports nearly 7,000 funds and SPVs, representing $150B in assets under administration
- Trusted by more than 40,000 companies in over 160 countries
- Setting a new standard as the end-to-end platform connecting private capital
Company Specialties:
- Cap Table Management
- Equity Management
- 409A Valuations
- FAS123R/ASC 718 Reports
- Private & Public Markets
- Founders & Compensation
- Stock Option Exercising & Tender offers
Company Website: http://www.carta.com
ASSUMPTION: Carta's focus on private capital markets and its extensive client base indicate a strong position in the industry, with a need for skilled marketing professionals to drive growth.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and leadership opportunities
Reporting Structure: Reports to the Performance Marketing Lead
Work Arrangement: On-site, with potential for hybrid or remote work depending on company policies
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on high-impact projects and campaigns
- Career progression within Carta's marketing department or broader organization
ASSUMPTION: This role offers growth opportunities through leadership, project management, and career progression within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in San Francisco, CA and New York, NY
Office Location(s): 333 Bush St, San Francisco, CA 94104 & 1 World Trade Center, 81st Floor, New York, NY 10007
Geographic Context:
- San Francisco, CA: Tech hub with a vibrant startup scene and diverse cultural offerings
- New York, NY: Global financial capital with a dynamic business environment
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The work environment is collaborative and dynamic, with a focus on innovation and growth in the tech industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the marketing lead or director
Key Assessment Areas:
- Strategic thinking and analytical skills
- Experience with ad platforms and marketing automation tools
- Campaign management and execution skills
- Cultural fit and alignment with Carta's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of successful campaigns and strategies from your past roles
- Research Carta's company culture and values to demonstrate your fit
ATS Keywords: Performance Marketing, Demand Generation, Paid Media, Digital Advertising, A/B Testing, Marketing Automation, Data Visualization, B2B Marketing, SaaS, Analytics, Campaign Management, Budgeting, Reporting, Channel Optimization, Lead Generation, Market Research
ASSUMPTION: The application process may vary, but typically involves multiple interviews to assess skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Ad platforms and networks (e.g., Google Ads, Google Display Network, GA4)
- Marketing automation and attribution tools (e.g., Marketo Measure, Bizible, Salesforce)
- Data visualization tools (e.g., Looker, Tableau)
- ABM platforms and DSPs (e.g., 6Sense, Demandbase, ZoomInfo MarketingOS)
ASSUMPTION: The required tools and technologies may evolve as the role and industry progress.
👔 Cultural Fit Considerations
Company Values:
- Helpful: Carta's employees prioritize helping others and creating a positive impact
- Relentless: They are persistent and determined in pursuing their goals
- Unconventional: They think outside the box and challenge the status quo
- Kind: They foster a collaborative and inclusive work environment
Work Style:
- Collaborative: Carta's teams work closely together to achieve common goals
- Cross-functional: They value input and expertise from various departments
- Data-driven: Decisions are based on data and analytics to optimize performance
Self-Assessment Questions:
- How have you demonstrated helpfulness in previous roles?
- Can you provide an example of a time when you were relentless in pursuing a goal?
- How have you challenged the status quo in your past experiences?
- Describe a situation where you had to be kind and considerate in a professional setting
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Carta's values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns and channels simultaneously
- Balancing strategic thinking with day-to-day tactical execution
- Adapting to a dynamic and fast-paced work environment
- Working with diverse teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other Performance Marketing Manager roles, this position may require more strategic thinking and less tactical execution
- Carta's focus on private capital markets sets it apart from more general software development companies
- Career progression may be faster in a mid-size company like Carta compared to larger enterprises
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a multi-channel, full-funnel media plan to drive demand for Carta's fund administration platform
- Optimizing paid social campaigns to improve return on ad spend and generate high-quality leads
- Collaborating with cross-functional teams to align messaging and optimize lead handoff for marketing campaigns
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into Carta's overall marketing strategy and roadmap?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Carta support the professional growth and development of its marketing team members?
- What are the most challenging aspects of working in a mid-size, fast-growing company like Carta?
- How does Carta measure and optimize the performance of its marketing campaigns and channels?
ASSUMPTION: These questions will help you better understand the role, the company, and the team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of successful campaigns and strategies from your past roles
- Research Carta's company culture and values to demonstrate your fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
