Performance Marketing Manager (B2B) (m/w/d) in Vollzeit

📌 Core Information - Job Title: Performance Marketing Manager (B2B) (m/w/d) in Vollzeit - Company: elvinci.de GmbH - Location: Nuremberg, Bavaria, Germany - Job Type: Full-Time - Category: Marketing - Date Posted: July 7, 2025 - Experience Level: 2-5 years - Remote Status: On-site (Hybrid) 🚀 Job Overview Key aspects of this role include: - Developing and executing performance marketing campaigns across various platforms. - Monitoring and optimizing campaigns based on defined KPIs. - Collaborating with other departments to enhance lead generation. - Analyzing data and providing actionable insights. - Managing A/B tests and retargeting strategies. ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization. The ideal candidate will have a solid background in performance marketing and be comfortable working in a dynamic, fast-paced environment. 📋 Key Responsibilities - Paid Ads & Performance Campaigns: Plan, implement, and optimize performance campaigns (Google Search & Display, Meta Ads, LinkedIn) while continuously steering them based on defined KPIs like CPL, CTR, conversion rate, and ROAS. - Reporting & Analysis: Create and maintain dashboards and performance reports, interpret data, and derive concrete action recommendations for campaign and budget steering. - A/B Testing & Conversion Optimization: Conceptualize and conduct A/B tests to optimize creatives and landing pages, and collaborate with SEO, social media, and content teams to improve lead generation. - Channel-Overlapping Retargeting: Develop retargeting logics for different funnel stages and coordinate tracking, attribution, and target group synchronization. - Interface Management & Coordination: Collaborate with social media, visual content, SEO, and sales teams. ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis. Strong organizational skills and the ability to manage multiple projects are essential. 🎯 Required Qualifications - Education: Degree in Marketing, Communication, Business, or a related field. - Experience: At least 2 years of experience in performance marketing with a focus on B2B campaigns. - Required Skills: - Proficiency in Google Ads and Meta Business Suite. - Strong knowledge of Google Analytics, Tag Manager, and reporting tools. - Experience managing campaigns based on CPL targets and funnel stages. - Familiarity with SEO is a plus. - Preferred Skills: - Experience with A/B testing and conversion optimization. - Knowledge of marketing automation tools. - Familiarity with the consumer electronics industry. ASSUMPTION: Candidates with a proven track record in performance marketing and a solid understanding of B2B campaigns will be best suited for this role. 💰 Compensation & Benefits - Salary Range: €39,000 - €60,000 per year (based on experience and performance) - Benefits: - Attractive compensation and health budget. - Flexible work models, including home office options. - Career development opportunities and internal training. - Childcare support. - Modern work environment with state-of-the-art technologies and agile working methods. - Free beverages, fresh fruit, and access to the company's cafeteria. - Team events and a motivated work environment. Working Hours: Full-time (40 hours/week) with flexible hours and family-friendly scheduling. ASSUMPTION: The salary range is based on industry standards for performance marketing managers with 2-5 years of experience in the B2B sector. Benefits are designed to support work-life balance and employee well-being. 📌 Applicant Insights 🔍 Company Context - Industry: Wholesale import and export of consumer electronics. - Company Size: 11-50 employees. - Founded: 1989. - Company Description: elvinci.de specializes in return management, return purchase, and return sales, utilizing AI to optimize processes and provide fair prices to customers while increasing their revenue. They offer a free initial consultation to interested parties. - Company Specialties: Return management, return purchase, return sales, AI-driven optimization. 📊 Role Analysis - Career Level: Mid-level marketing professional. - Reporting Structure: This role reports directly to the marketing manager and works closely with other marketing departments and sales teams. - Work Arrangement: Hybrid (on-site and remote work). - Growth Opportunities: As the company grows, there may be opportunities for career advancement into senior marketing roles or management positions. ASSUMPTION: This role offers a good balance between strategic planning and hands-on execution, providing ample opportunities for professional growth and development. 🌍 Location & Work Environment - Office Type: Modern, agile work environment with state-of-the-art technologies. - Office Location: Ostendstraße 100, Nuremberg, Bavaria 90482, DE. - Geographic Context: Nuremberg is the second-largest city in Bavaria, offering a high quality of life, rich cultural scene, and easy access to nature. - Work Schedule: Flexible hours with a focus on results and work-life balance. ASSUMPTION: The company's work environment fosters creativity, agility, and open communication, making it an attractive place for professionals seeking a dynamic and innovative workplace. 💼 Interview & Application Insights - Typical Process: Online application, phone or video screening, on-site interview with the hiring manager and team members, final decision. - Key Assessment Areas: Technical skills (Google Ads, Meta Business Suite, Google Analytics), data analysis, problem-solving, communication, and cultural fit. - Application Tips: - Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills. - Prepare for behavioral interview questions that focus on your ability to manage campaigns, analyze data, and collaborate with teams. - Familiarize yourself with the company's products and services to demonstrate your interest and enthusiasm. ATS Keywords: Performance marketing, Google Ads, Meta Business Suite, Google Analytics, A/B testing, conversion optimization, B2B campaigns, KPI orientation, data analysis, teamwork. ASSUMPTION: The application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with the company's values and work environment. 🛠️ Tools & Technologies - Google Ads - Meta Business Suite - Google Analytics - Google Tag Manager - Reporting tools (e.g., Tableau, Power BI) - Marketing automation tools (e.g., HubSpot, Marketo) - Collaboration tools (e.g., Slack, Microsoft Teams) ASSUMPTION: The required tools and technologies are industry-standard and widely used in performance marketing. Familiarity with these tools will be beneficial for successful candidates. 👔 Cultural Fit Considerations - Company Values: Innovation, sustainability, customer focus, teamwork, and continuous improvement. - Work Style: Agile, collaborative, data-driven, and results-oriented. - Self-Assessment Questions: - How do you approach data analysis and optimization in your marketing campaigns? - Can you provide an example of a successful A/B test you've conducted and the results you achieved? - How do you collaborate with other departments to improve lead generation and overall marketing performance? ASSUMPTION: Candidates who align with the company's values and work style will be most successful in this role. The self-assessment questions are designed to help candidates evaluate their fit with the company's culture and work environment. ⚠️ Potential Challenges - Managing multiple campaigns and platforms simultaneously, requiring strong organizational skills and time management. - Keeping up with the latest trends and best practices in performance marketing, as the industry is constantly evolving. - Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills. - Adapting to a dynamic work environment with changing priorities and tight deadlines. ASSUMPTION: These challenges are inherent in performance marketing roles and can be overcome by candidates with strong skills, adaptability, and a results-driven mindset. 📈 Similar Roles Comparison - Role Differences: This role focuses on B2B performance marketing, while similar roles may focus on B2C or specific industries. The required experience level and salary range may also vary depending on the company size and industry. - Industry-Specific Context: The consumer electronics industry is competitive and dynamic, with a strong focus on data-driven decision making and continuous optimization. - Career Path Comparison: This role offers a clear path to career advancement into senior marketing roles or management positions within the company. ASSUMPTION: Candidates should research similar roles in the industry to better understand the market and tailor their application accordingly. 📝 Sample Projects - Project Example 1: Develop and execute a Google Ads campaign targeting B2B customers in the consumer electronics industry, with a focus on reducing CPL and improving conversion rates. - Project Example 2: Conduct an A/B test on Meta Ads creatives to optimize click-through rates and conversion rates for a specific product category. - Project Example 3: Analyze Google Analytics data to identify trends and insights, and provide actionable recommendations for improving overall marketing performance. ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they can expect in this role. Successful candidates will be able to demonstrate their ability to manage campaigns, analyze data, and optimize performance. ❓ Key Questions to Ask During Interview - Can you describe the team structure and how this role fits into the overall marketing strategy? - How does the company support the professional development and growth of its employees? - What are the most significant challenges facing the marketing department in the next 6-12 months, and how can this role contribute to addressing them? - How does the company approach work-life balance, and what resources are available to support employees' well-being? - What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated? ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as to assess their fit with the organization's goals and values. 📌 Next Steps for Applicants To apply for this position: - Submit your application through the following link: - Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills. - Prepare for the interview by researching the company, its products, and the industry, and practicing your responses to common interview questions. - Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role. Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.