Performance Marketing Manager (B2B) (m/w/d) in Vollzeit

📌 Core Information

🔹 Job Title: Performance Marketing Manager (B2B) (m/w/d) in Vollzeit

🔹 Company: elvinci.de GmbH

🔹 Location: Nuremberg, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing performance marketing campaigns across various platforms
• Continuous management and optimization based on defined KPIs
• Collaboration with other departments to enhance lead generation
• Experience in B2B marketing and a strong analytical mindset

ASSUMPTION: The role requires a balance of strategic planning and hands-on execution, with a focus on data-driven decision making.

📋 Key Responsibilities

✅ Plan, execute, and optimize performance marketing campaigns (Google Search & Display, Meta Ads, LinkedIn)

✅ Continuously monitor and optimize campaigns based on defined KPIs such as CPL, CTR, conversion rate, and ROAS

✅ Create and maintain dashboards and performance reports

✅ Conduct A/B testing to optimize creatives and landing pages

✅ Develop retargeting logics for various funnel stages and coordinate tracking, attribution, and target group synchronization

✅ Collaborate with social media, visual content, SEO, and sales teams

ASSUMPTION: The role requires strong project management skills to balance multiple campaigns and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, Business, or a related field

Experience: At least 2 years of experience in performance marketing with a focus on B2B campaigns

Required Skills:

• Proficient in Google Ads and Meta Business Suite
• Strong knowledge of Google Analytics, Tag Manager, and reporting tools
• Experience with campaign management along CPL goals and funnel stages
• Fluency in German (C1 level or above)

Preferred Skills:

• Experience in SEO
• Fluency in English

ASSUMPTION: While not explicitly stated, proficiency in English is likely beneficial for this role due to the global nature of the company's operations.

💰 Compensation & Benefits

Salary Range: €39,000 - €60,000 per year (based on experience and performance)

Benefits:

• Attractive compensation and health budget
• Flexible work models (home office and family-friendly hours)
• Career development opportunities and internal training
• Childcare support
• Modern work environment with latest technologies and agile methods
• Free beverages, fresh fruit, and access to the company's canteen
• Team events and a motivated work environment

Working Hours: Full-time (40 hours/week) with flexible hours and the option to work from home

ASSUMPTION: The salary range is estimated based on market research for similar roles in the region and the company's size. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale import and export of consumer electronics

Company Size: Small (11-50 employees) - Expect a close-knit team and the opportunity to make a significant impact

Founded: 1989 - The company has a long history and established market presence

Company Description:

• elvinci.de specializes in the purchase and sale of new and used consumer electronics
• The company focuses on sustainability by promoting the reuse of electronic devices
• elvinci.de operates internationally, with a modern office in Nuremberg

Company Specialties:

• Return management
• Return purchase and sale
• AI-driven optimization of processes

Company Website: https://www.elvinci.de/

ASSUMPTION: The company's focus on sustainability and use of AI in its operations may present unique opportunities and challenges for the right candidate.

📊 Role Analysis

Career Level: Mid-level - The role offers the opportunity to grow within the marketing department and take on more responsibilities over time

Reporting Structure: The role reports directly to the HR manager, Frau von Pentz, and collaborates with various departments, including social media, visual content, SEO, and sales

Work Arrangement: Hybrid - The role requires on-site work at the company's office in Nuremberg, with the option to work from home

Growth Opportunities:

• Expanding the role's responsibilities based on performance and the company's growth
• Cross-functional collaboration and learning opportunities within the marketing department
• Potential career progression into a senior marketing role or management position

ASSUMPTION: The company's size and structure may offer more opportunities for growth and career progression compared to larger organizations.

🌍 Location & Work Environment

Office Type: Modern, agile work environment with the latest technologies

Office Location(s): Ostendstraße 100, Nuremberg, Bavaria 90482, DE

Geographic Context:

• Nuremberg is the second-largest city in the state of Bavaria, Germany
• The city offers a high quality of life, with a rich cultural scene, historic architecture, and a vibrant economy
• Nuremberg is well-connected by public transportation and has an international airport

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work from home

ASSUMPTION: The company's location in Nuremberg may offer a more relaxed work-life balance compared to larger cities like Munich or Frankfurt.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the HR manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Marketing expertise and experience in performance marketing
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the company's business model and industry
• Prepare examples of your past performance marketing campaigns and their results
• Be ready to discuss your personality type, as the company may ask you to complete a personality test

ATS Keywords: Performance Marketing, Google Ads, Meta Business Suite, Google Analytics, Tag Manager, Reporting Tools, A/B Testing, SEO, B2B, KPI, CPL, CTR, Conversion Rate, ROAS

ASSUMPTION: The company may use an Applicant Tracking System (ATS) to filter and rank applications based on relevant keywords. Including these keywords in your resume and cover letter may increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Suite
• Google Analytics
• Google Tag Manager
• Reporting tools (e.g., Tableau, Power BI)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The required tools and technologies may evolve over time as the company adopts new platforms and solutions.

👔 Cultural Fit Considerations

Company Values:

• Sustainability
• Innovation
• Customer focus
• Collaboration
• Continuous learning

Work Style:

• Agile and data-driven
• Collaborative and cross-functional
• Flexible and adaptable
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you align with the company's focus on sustainability and innovation?
• Are you comfortable working in a collaborative, agile environment?
• Do you have a results-driven mindset and a focus on continuous improvement?

ASSUMPTION: The company values a strong cultural fit and may assess candidates' alignment with their values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple performance marketing campaigns simultaneously
• Adapting to a fast-paced, agile work environment
• Collaborating effectively with various departments and stakeholders
• Keeping up with the latest trends and best practices in performance marketing

ASSUMPTION: The role may present unique challenges related to the company's size, structure, and focus on sustainability and innovation.

📈 Similar Roles Comparison

• Compared to similar roles in larger organizations, this role may offer more opportunities for growth and career progression
• The company's focus on sustainability and AI-driven processes may present unique challenges and opportunities
• Candidates with experience in B2B performance marketing and a strong analytical mindset may find this role particularly appealing

ASSUMPTION: The company's size, industry, and focus on sustainability and AI may differentiate this role from similar positions in other organizations.

📝 Sample Projects

• Developing and executing a performance marketing campaign for a new product launch
• Optimizing an existing campaign to improve ROAS and reduce CPC
• Conducting A/B testing to improve the conversion rate of a landing page

ASSUMPTION: The specific projects and campaigns may vary depending on the company's current priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does the company support the professional development of its employees?
• What are the most significant challenges facing the marketing department in the next 12 months?
• How does the company measure the success of its performance marketing campaigns?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful questions during the interview process can help you better understand the role, the company, and its culture, as well as demonstrate your interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past performance marketing campaigns and their results
• Be ready to discuss your personality type and complete a personality test if requested
• Follow up with the company one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.