Performance Marketing Manager (B2B) (m/w/d) in Vollzeit

📌 Core Information

🔹 Job Title: Performance Marketing Manager (B2B) (m/w/d) in Vollzeit

🔹 Company: elvinci.de GmbH

🔹 Location: Nuremberg, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing performance marketing campaigns across various platforms
• Continuous monitoring and optimization based on defined KPIs such as CPL, CTR, conversion rate, and ROAS
• Collaboration with other departments (Social Media, Visual Content, SEO, Sales) to enhance lead generation
• Experience in Google Ads, Meta Business Suite, Google Analytics, and Tag Manager

ASSUMPTION: This role requires a high level of analytical thinking, KPI orientation, and self-motivation. The ideal candidate will have a strong background in performance marketing with a focus on B2B campaigns.

📋 Key Responsibilities

✅ Paid Ads & Performance Campaigns: Responsible for planning, executing, and optimizing performance campaigns on Google Search & Display, Meta Ads, and LinkedIn

✅ Reporting & Analysis: Create and maintain dashboards and performance reports, interpret data, and derive concrete handlings for campaign and budget steering

✅ A/B-Testing & Conversion Optimization: Conceptualize and conduct A/B-tests to optimize creatives and landing pages, collaborate with SEO, Social Media, and Content teams to improve lead generation

✅ Channel-Overlapping Retargeting: Develop retargeting logics for different funnel stages, coordinate tracking, attribution, and target group synchronization

✅ Interface Management & Coordination: Collaborate with Social Media, Visual Content, SEO, and Sales teams to ensure smooth processes and achieve common goals

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently and in a team.

🎯 Required Qualifications

Education: Degree in Marketing, Communication, or a related field

Experience: At least 2 years of experience in performance marketing with a focus on B2B campaigns

Required Skills:

• Excellent knowledge of Google Ads and Meta Business Suite
• Proficient use of Google Analytics, Tag Manager, and reporting tools
• Experience in campaign steering along CPL goals and funnel stages
• Fluency in German

Preferred Skills:

• Experience in SEO
• Familiarity with agile working methods

ASSUMPTION: The ideal candidate will have a strong analytical mindset, structured working style, and excellent communication skills.

💰 Compensation & Benefits

Salary Range: €39,000 - €60,000 per year (Based on experience and market standards for performance marketing managers in Nuremberg)

Benefits:

• Attractive compensation and benefits package
• Health budget
• Flexible work models (home office and family-friendly hours)
• Career development opportunities and internal training
• Childcare support
• Modern work environment with state-of-the-art technologies and agile working methods
• Free beverages, fresh fruit, and access to the company's canteen
• Regular team events and a motivated team atmosphere

Working Hours: 40 hours per week, with flexible working hours and the possibility of working from home

ASSUMPTION: The salary range is estimated based on market research for performance marketing managers in Nuremberg with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: elvinci.de is a medium-sized company operating in the wholesale import and export sector, focusing on the purchase and sale of new and used consumer electronics

Company Size: 19 employees (according to LinkedIn)

Founded: 1989

Company Description:

• elvinci.de believes in sustainability through the reuse of electronics
• The company operates internationally and has a modern office in the 22nd floor in Nuremberg
• elvinci.de offers customers worldwide access to high-quality products while conserving valuable resources

Company Specialties:

• Return management, return purchase, and return sales
• Artificial intelligence-driven optimization of all areas from goods receipt to palletizing
• Fair pricing and increased turnover for customers

Company Website: elvinci.de

ASSUMPTION: elvinci.de is a growing company that values innovation, sustainability, and customer satisfaction.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: The role reports directly to the HR manager, Frau von Pentz

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Career development opportunities and internal training
• Potential to take on more responsibilities and grow within the marketing team
• Possibility to work on international projects and expand professional network

ASSUMPTION: The role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern office in the 22nd floor in Nuremberg

Office Location(s): Ostendstraße 100, Nuremberg, Bavaria 90482, DE

Geographic Context:

• Nuremberg is the second-largest city in Bavaria, Germany
• The city offers a high quality of life, with a rich cultural scene, historical attractions, and a vibrant economy
• Nuremberg is well-connected by public transportation and has a international airport

Work Schedule: Flexible working hours, with the possibility of working from home

ASSUMPTION: The work environment is modern, dynamic, and offers a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the HR manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Performance marketing skills and experience
• Analytical thinking and problem-solving abilities
• Communication and teamwork skills
• Cultural fit and motivation

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Be prepared to discuss your approach to performance marketing campaigns and KPI optimization
• Demonstrate your understanding of the company and its mission

ATS Keywords: Performance Marketing, Google Ads, Meta Business Suite, Google Analytics, Tag Manager, A/B Testing, SEO, KPI Optimization, B2B Campaigns

ASSUMPTION: The application process is straightforward and focused on assessing the candidate's technical skills and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Suite
• Google Analytics
• Tag Manager
• Reporting tools (e.g., Tableau, Power BI)

ASSUMPTION: The role requires proficiency in Google Ads, Meta Business Suite, Google Analytics, and Tag Manager. Familiarity with additional reporting tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation and sustainability
• Customer satisfaction
• Collaboration and teamwork

Work Style:

• Agile and dynamic
• Data-driven and analytical
• Collaborative and communicative

Self-Assessment Questions:

• Do you have a strong analytical mindset and a data-driven approach to decision-making?
• Are you comfortable working in a dynamic, agile environment and collaborating with cross-functional teams?
• Do you share elvinci.de's commitment to sustainability and innovation?

ASSUMPTION: The ideal candidate will be a strong communicator, a team player, and a data-driven problem solver who shares the company's values and commitment to sustainability.

⚠️ Potential Challenges

• Managing multiple performance marketing campaigns simultaneously
• Keeping up with the latest trends and best practices in performance marketing
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to a dynamic, agile work environment

ASSUMPTION: The role may present challenges in terms of workload, staying up-to-date with industry trends, and collaborating effectively with various teams.

📈 Similar Roles Comparison

• This role is similar to other performance marketing manager positions but focuses specifically on B2B campaigns
• Compared to other marketing roles, this position requires a strong analytical mindset and a data-driven approach to decision-making
• Career progression may involve taking on more responsibilities within the marketing team or moving into a management role

ASSUMPTION: The role is similar to other performance marketing manager positions but has a specific focus on B2B campaigns and requires strong analytical skills.

📝 Sample Projects

• Developing and executing a successful Google Ads campaign for a new B2B product launch
• Optimizing a LinkedIn campaign to improve conversion rates and reduce CPL
• Collaborating with the SEO team to improve organic traffic and reduce CPC for key search terms

ASSUMPTION: The role involves a variety of projects, from campaign development and optimization to cross-functional collaboration and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does elvinci.de support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does elvinci.de foster a culture of innovation and sustainability?

ASSUMPTION: The interview process is an opportunity to learn more about the company's culture, the team's dynamics, and the role's expectations and responsibilities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through elvinci.de's career page
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching elvinci.de and practicing your responses to common interview questions
• Follow up with the HR manager, Frau von Pentz, after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.