Performance Marketing Manager (B2B) (m/w/d) in Vollzeit

📌 Core Information

🔹 Job Title: Performance Marketing Manager (B2B) (m/w/d) in Vollzeit

🔹 Company: elvinci.de GmbH

🔹 Location: Nuremberg, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing performance marketing campaigns across various platforms
• Continuous monitoring and optimization based on defined KPIs
• Collaboration with other departments to enhance lead generation
• Experience in B2B performance marketing and strong analytical skills

ASSUMPTION: This role requires a high level of self-motivation and independence, as well as strong communication skills to collaborate effectively with other teams.

📋 Key Responsibilities

✅ Paid Ads & Performance-Kampagnen: Responsible for planning, executing, and optimizing performance campaigns (Google Search & Display, Meta Ads, LinkedIn) and continuous steering based on defined KPIs

✅ Reporting & Analyse: Creation and maintenance of dashboards and performance reports, interpretation of data, and derivation of concrete action recommendations for campaign and budget control

✅ A/B-Testing & Conversion-Optimierung: Conceptualization and implementation of A/B-tests for creative and landing page optimization, collaboration with SEO, Social Media, and Content for improved lead generation

✅ Kanalübergreifendes Retargeting: Development of retargeting logics for different funnel stages, coordination of tracking, attribution, and target group synchronization

✅ Schnittstellenmanagement & Abstimmung: Collaboration with Social Media, Visual Content, SEO, and Sales

ASSUMPTION: This role involves a high degree of data analysis and interpretation, as well as strong project management skills to coordinate multiple campaigns and stakeholders.

🎯 Required Qualifications

Education: Degree in Marketing, Communication, or a related field

Experience: At least 2 years of experience in performance marketing with a focus on B2B campaigns

Required Skills:

• Excellent knowledge of Google Ads and Meta Business Suite
• Proficient use of Google Analytics, Tag Manager, and reporting tools
• Experience in campaign management along CPL goals and funnel stages
• Ideally, experience in SEO

Preferred Skills:

• Fluency in German
• Experience with LinkedIn Ads

ASSUMPTION: Strong analytical skills and a data-driven mindset are crucial for success in this role, as well as excellent communication skills to work effectively with various teams.

💰 Compensation & Benefits

Salary Range: €39,000 - €60,000 per year (based on experience and performance)

Benefits:

• Attractive compensation and health budget
• Flexible work models, including home office and family-friendly hours
• Career development opportunities and internal training
• Childcare support
• Modern work environment with agile working methods
• Free beverages, fresh fruit, and canteen
• Team events and a motivated work environment

Working Hours: Full-time (40 hours/week), with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. Actual compensation may vary based on individual performance and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale import and export of consumer electronics

Company Size: Small (11-50 employees) - Offers a close-knit team environment with short decision-making processes

Founded: 1989 - With over three decades of experience, the company has established itself as a reliable player in the industry

Company Description:

• elvinci.de specializes in the purchase and sale of new and used consumer electronics, focusing on sustainability through the reuse of electronic devices
• The company operates internationally and has a modern office in Nuremberg, Germany
• elvinci.de believes in creating a creative and collaborative work environment, with a focus on agile working methods and open communication

Company Specialties:

• Return management, return purchase, and return sales
• Artificial intelligence-driven optimization of all aspects of the business, from warehousing to offer creation
• B2B and B2C sales channels

Company Website: https://www.elvinci.de/

ASSUMPTION: elvinci.de's focus on sustainability and innovative use of AI sets it apart in the consumer electronics industry.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for professional growth and development within the marketing department

Reporting Structure: The Performance Marketing Manager reports directly to the HR Manager, Frau von Pentz, and collaborates closely with other marketing teams, such as Social Media, Visual Content, SEO, and Sales

Work Arrangement: Hybrid - A mix of on-site and remote work, with flexible hours and the option to work from home

Growth Opportunities:

• Expanding the role's responsibilities based on performance and company growth
• Cross-functional collaboration and learning opportunities within the marketing department
• Potential for career advancement within the company, such as taking on a leadership role or specializing in a specific marketing channel

ASSUMPTION: The company's focus on agile working methods and open communication creates an environment that supports professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Nuremberg, Germany

Office Location(s): Ostendstraße 100, Nuremberg, Bavaria 90482, DE

Geographic Context:

• Nuremberg is the second-largest city in the German state of Bavaria, with a rich history and a vibrant cultural scene
• The city is well-connected by public transportation and has a high quality of life
• Nuremberg is home to several major companies and offers ample job opportunities in various industries

Work Schedule: Full-time (40 hours/week), with flexible work arrangements and the option to work from home

ASSUMPTION: The company's modern office and flexible work arrangements create an appealing work environment that supports productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission (resume, cover letter, and certificates)
• Phone or video screening with the HR Manager, Frau von Pentz
• On-site or virtual interview with the hiring manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Performance marketing skills and experience
• Analytical and data-driven mindset
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
• Prepare for interview questions related to your experience with Google Ads, Meta Business Suite, and other relevant tools
• Be ready to discuss your approach to data analysis and interpretation, as well as your ability to work collaboratively with other teams
• Familiarize yourself with the company's mission and values, and be prepared to discuss how your personal values align with theirs

ATS Keywords: Performance Marketing, Google Ads, Meta Business Suite, Google Analytics, Tag Manager, Reporting Tools, A/B Testing, SEO, Team Collaboration, Data Analysis, KPI Orientation, Communication Skills

ASSUMPTION: The application process may vary depending on the specific needs of the company and the candidate pool. Applicants should be prepared for a thorough assessment of their skills and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Suite
• Google Analytics
• Tag Manager
• Reporting Tools (e.g., Tableau, Power BI)
• SEO Tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and open communication
• Sustainability and environmental responsibility
• Customer focus and excellence

Work Style:

• Agile and flexible, with a focus on results and performance
• Data-driven and analytical, with a strong emphasis on data-informed decision-making
• Collaborative and team-oriented, with a focus on cross-functional cooperation

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working collaboratively with various teams to achieve common goals?
• Do you share elvinci.de's commitment to sustainability and innovation?

ASSUMPTION: Applicants should carefully consider their personal values and work style preferences to ensure a good fit with the company's culture and work environment.

⚠️ Potential Challenges

• Managing multiple performance marketing campaigns simultaneously, requiring strong organizational skills and time management
• Working with a diverse range of stakeholders, including internal teams and external partners, which may require strong communication and negotiation skills
• Keeping up with the latest trends and best practices in performance marketing, as well as continuous learning and adaptation
• Balancing the need for data-driven decision-making with the need for creativity and innovation in campaign development

ASSUMPTION: The specific challenges faced in this role may vary depending on the company's size, industry, and individual team dynamics.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position places a strong emphasis on B2B campaigns and cross-functional collaboration
• In the consumer electronics industry, elvinci.de's focus on sustainability and AI-driven optimization sets it apart from competitors
• Career progression in this role may involve expanding responsibilities, taking on leadership positions, or specializing in specific marketing channels

ASSUMPTION: Applicants should research similar roles and companies in the industry to better understand the unique aspects of this position and how it aligns with their career goals.

📝 Sample Projects

• Developing and executing a targeted LinkedIn Ads campaign to generate high-quality leads for the sales team
• Optimizing Google Search and Display campaigns to improve conversion rates and reduce CPL
• Collaborating with the SEO team to improve organic search performance and drive more targeted traffic to the company's website

ASSUMPTION: The specific projects and tasks assigned may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the performance marketing team in the next 6 to 12 months, and how can this role contribute to addressing them?
• How does the company measure and evaluate the success of its performance marketing campaigns, and what KPIs are most important?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific challenges faced by the business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the elvinci.de job portal
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
• Prepare for interview questions related to your experience with Google Ads, Meta Business Suite, and other relevant tools
• Be ready to discuss your approach to data analysis and interpretation, as well as your ability to work collaboratively with other teams
• Follow up with the HR Manager, Frau von Pentz, within one week of submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.