Performance Marketing Manager (B2C) (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (B2C) (m/w/d)

🔹 Company: Swiss Alpinopharma GmbH / Enmedify.com

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-19

🔹 Experience Level: 5-10 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and managing paid campaigns across various platforms to generate leads and activate qualified patients
• Optimizing conversions and analyzing key performance indicators (KPIs)
• Collaborating with CRM, product, and design teams to create seamless patient journeys
• Working in a fast-paced, growth-oriented environment with a strong focus on data-driven decision-making

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, as the ideal candidate will be responsible for driving patient acquisition and activation through digital channels.

📋 Key Responsibilities

✅ Developing and managing paid campaigns (Google Ads, Meta, YouTube, etc.) to drive patient acquisition and activation

✅ Optimizing conversions through A/B testing, UTM tracking, and other optimization techniques

✅ Analyzing KPIs such as CPL, ROAS, and funnel drop-offs to inform strategy and improve performance

✅ Collaborating with cross-functional teams to create seamless patient journeys and improve overall patient experience

✅ Staying up-to-date with industry trends and best practices in digital marketing and performance optimization

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a proven track record of driving results through performance-driven campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in digital B2C marketing, with a focus on E-Health, D2C, or E-Commerce

Required Skills:

• Proven expertise in Google Ads, Meta Business Manager, and web analytics
• Strong knowledge of conversion optimization and performance-driven marketing strategies
• Data-driven approach with a focus on KPI analysis and optimization
• Excellent communication and collaboration skills
• Fluency in German and English

Preferred Skills:

• Experience with GA4 and other analytics tools
• Knowledge of the German healthcare market and regulations
• Familiarity with CRM systems and marketing automation

ASSUMPTION: Candidates with experience in the healthcare industry or a strong understanding of healthcare regulations may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and performance)

Benefits:

• 100% Remote work with clear results-based accountability
• Direct impact on growth and patient access to cannabis therapies
• Fast-paced work environment with quick testing, scaling, and learning cycles
• Engaged team with genuine autonomy and room for new ideas
• Modern tools and open culture for innovation

Working Hours: Full-time (40 hours per week) with flexible hours and results-driven approach

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Germany. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Practices, with a focus on cannabis therapy and digital health innovation

Company Size: 51-200 employees, with a fast-growing, startup-like culture

Founded: 2021, with a mission to release the therapeutic benefits of cannabinoids through evidence-based and patient-centric solutions

Company Description:

• Enmedify Health is the first integrated center for cannabis medicine in Switzerland, combining digital patient care with medical expertise
• Focused on making specialized therapies accessible and trustworthy through digital health innovation
• Committed to evidence-based medicine, personalized therapy optimization, and integrated care

Company Specialties:

• Cannabis medicine
• Telemedicine
• Digital health
• Chronic pain therapies
• Personalized medicine
• Healthtech
• Integrated care
• Digital patient onboarding

Company Website: enmedify.ch

ASSUMPTION: Enmedify Health is a fast-growing, innovative company in the digital health space, with a strong focus on cannabis therapy and patient-centric care.

📊 Role Analysis

Career Level: Mid- to senior-level marketing role with significant responsibility and autonomy

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including CRM, product, and design

Work Arrangement: 100% remote, with clear results-based accountability and a focus on performance-driven marketing strategies

Growth Opportunities:

• As the company grows, there may be opportunities for the candidate to take on additional responsibilities or move into a leadership role
• The ideal candidate will have the chance to shape the company's marketing strategy and make a significant impact on its growth
• Enmedify Health offers a fast-paced, innovative work environment with ample opportunities for professional development

ASSUMPTION: The ideal candidate will be a self-starter with a strong entrepreneurial spirit and a passion for driving growth through performance-driven marketing strategies.

🌍 Location & Work Environment

Office Type: 100% remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Germany has a well-established healthcare market with a growing focus on digital health and telemedicine
• The German healthcare market is highly regulated, with strict data protection and privacy laws
• Germany is the largest economy in Europe, with a strong focus on innovation and technology

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results-driven marketing strategies

ASSUMPTION: The remote work environment offers candidates the opportunity to work from anywhere in Germany, with a strong focus on results and performance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the Head of Marketing to discuss the role, responsibilities, and expectations
• Case study or assignment to evaluate the candidate's problem-solving skills and strategic thinking
• Final interview with key stakeholders to discuss the candidate's fit within the team and company culture

Key Assessment Areas:

• Marketing expertise and experience in digital B2C marketing
• Data-driven approach and ability to analyze and optimize KPIs
• Collaboration and communication skills, with a focus on cross-functional teamwork
• Strategic thinking and ability to develop and execute marketing strategies that drive growth

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and performance optimization
• Be prepared to discuss your approach to data-driven marketing and your experience with KPI analysis and optimization
• Demonstrate your understanding of the German healthcare market and regulations, as well as your familiarity with the company and its mission

ATS Keywords: Performance marketing, Google Ads, Meta Business Manager, web analytics, lead generation, conversion optimization, A/B testing, KPI analysis, digital B2C marketing, E-Health, E-Commerce, data-driven approach

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, data-driven approach, and cultural fit within the company.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Manager
• Web analytics tools (e.g., Google Analytics, GA4)
• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity
• Evidence-based medicine
• Innovation and continuous learning
• Collaboration and teamwork
• Autonomy and accountability

Work Style:

• Results-driven and performance-oriented
• Data-driven and analytical
• Collaborative and team-focused
• Innovative and entrepreneurial
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a proven track record of driving results through performance-driven marketing strategies?
• Are you comfortable working in a fast-paced, growth-oriented environment with a high degree of autonomy?
• Do you thrive in a collaborative, team-focused work environment, with a strong emphasis on cross-functional teamwork?
• Are you passionate about the mission of Enmedify Health and committed to making a significant impact on patient access to cannabis therapies?

ASSUMPTION: The ideal candidate will be a strong cultural fit within the company, with a passion for driving growth through performance-driven marketing strategies and a commitment to the company's mission.

⚠️ Potential Challenges

• The German healthcare market is highly regulated, with strict data protection and privacy laws that may present challenges in marketing and patient acquisition
• The role requires a high degree of autonomy and strategic thinking, which may be challenging for candidates who prefer a more structured work environment
• The fast-paced, growth-oriented work environment may be demanding, with high expectations for performance and results
• The remote work environment may present challenges in terms of communication and collaboration, particularly for candidates who prefer an in-person work environment

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, with a strong focus on results-driven marketing strategies and a commitment to the company's mission.

📈 Similar Roles Comparison

• This role is similar to other performance marketing manager roles in the digital health and telemedicine industries, with a focus on patient acquisition and activation
• However, this role is unique in its focus on cannabis therapy and the use of performance-driven marketing strategies to drive growth in the cannabis therapy market
• Candidates with experience in the healthcare industry or a strong understanding of healthcare regulations may have an advantage in this role

ASSUMPTION: The ideal candidate will have experience in digital marketing and performance optimization, with a strong understanding of the healthcare market and regulations.

📝 Sample Projects

• Developing and executing a performance-driven marketing campaign to drive patient acquisition and activation in the German cannabis therapy market
• Optimizing conversions through A/B testing and other optimization techniques, with a focus on improving KPIs such as CPL and ROAS
• Collaborating with cross-functional teams to create seamless patient journeys and improve overall patient experience

ASSUMPTION: The ideal candidate will have experience in developing and executing performance-driven marketing campaigns, with a strong focus on conversion optimization and KPI analysis.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven marketing and how it informs decision-making in the marketing department?
• How does the company support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide an example of a successful performance-driven marketing campaign that the company has executed in the past, and what were the key factors in its success?
• How does the company measure the success of its marketing efforts, and what KPIs does it use to track progress and performance?
• What is the company's approach to collaboration and teamwork, particularly in the marketing department, and how does it foster a culture of innovation and continuous learning?

ASSUMPTION: The ideal candidate will be curious and engaged, with a strong desire to learn and grow within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and performance optimization
• Prepare for the interview by researching the company and its mission, as well as the German healthcare market and regulations
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.