Performance Marketing Manager

Fizz

Full-time

On-site

New York, New York, United States

🎯 Performance Marketing

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Fizz

🔹 Location: New York, NY

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-3 years

🔹 Remote Status: Hybrid (New York office with remote option)

🚀 Job Overview

Key aspects of this role include:

Driving customer growth through Google Search, App campaigns, and other key channels like Meta and TikTok
Optimizing marketing funnels to enhance conversion rates and user engagement
Collaborating with cross-functional teams to improve campaigns and user experience
Staying up-to-date with the latest trends in paid media and fintech

ASSUMPTION: This role requires a strong background in digital marketing, particularly in app-install and web campaigns, to drive customer acquisition efforts effectively.

📋 Key Responsibilities

✅ Own campaign execution and strategy for Google Ads while maintaining CAC and ROAS targets

✅ Analyze and optimize complex marketing funnels to enhance conversion rates and user engagement

✅ Design and execute A/B tests to determine optimal campaign setup

✅ Collaborate with cross-functional teams like design and engineering to bring new campaigns to life

✅ Stay up-to-date with the latest trends in paid media and fintech to keep Fizz at the forefront of student financial solutions

ASSUMPTION: This role involves a high degree of ownership and experimentation, requiring a proactive approach to improving marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of experience in media buying, with a strong background in app-install and web campaigns

Required Skills:

Proficient in Google Ads (Search, App Ads, YouTube)
Strong analytical skills with data-driven decision-making abilities
Excellent communication and collaboration skills
Proactive and action-oriented mindset
Familiarity with SKAN limitations and measuring performance in an IDFA-less environment

Preferred Skills:

Ability to write SQL (basic joins)
Experience in the fintech sector

ASSUMPTION: While the ideal candidate has 2-3 years of experience, Fizz is open to considering candidates with a demonstrated track record in crafting successful marketing programs.

💰 Compensation & Benefits

Salary Range: $110,000 - $140,000 per year (based on experience and market rates for the role and location)

Benefits:

High potential for growth and complete ownership from the beginning
Competitive base salary
Generous equity in an early-stage startup
100% employer-paid medical benefits
New York City office with remote option and flexible WFH policy
Unlimited vacation policy with 15 official company holidays
401K plan with 4% company match
16 weeks of paid parental leave

Working Hours: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market rates for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Fintech, focusing on student financial solutions

Company Size: Small but growing (11-50 employees), offering a rapid learning environment and high potential for growth

Founded: 2021, with a mission to help students and young adults manage their money and build credit

Company Description:

Fizz is the #1 money app for students and young adults, offering a credit-building debit card, guided financial literacy courses, and personalized budgeting
Backed by Kleiner Perkins, SV Angel, Y Combinator, and the founders of eight Unicorns
Trusted by hundreds of thousands of students across the country, including at Michigan State, UCLA, and Harvard

Company Specialties:

Credit building debit cards
Financial literacy education
Personalized budgeting

Company Website: joinfizz.com

ASSUMPTION: Fizz's small but growing size offers applicants the opportunity to have a significant impact on the company's success and growth.

📊 Role Analysis

Career Level: Mid-level, with a high degree of ownership and responsibility

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid, with a New York City office and remote option

Growth Opportunities:

Potential to grow with the company as it scales
Opportunities to collaborate with cross-functional teams and influence product development
Chance to gain experience in a fast-paced, early-stage startup environment

ASSUMPTION: This role offers significant growth potential, as Fizz is an early-stage startup with a rapidly growing user base.

🌍 Location & Work Environment

Office Type: New York City office with remote option

Office Location(s): W 14th St, New York, NY, US

Geographic Context:

New York City offers a vibrant and diverse cultural scene
The office is located in the trendy West Village neighborhood
Fizz's user base is primarily students and young adults across the United States

Work Schedule: Flexible hours, with a hybrid work arrangement (2-3 days in the office per week)

ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds – the opportunity to collaborate in person and the flexibility to work remotely.

💼 Interview & Application Insights

Typical Process:

Phone or video screen with the Head of Marketing
Take-home assignment to assess analytical and creative skills
Final interview with the Marketing team and/or other stakeholders

Key Assessment Areas:

Analytical skills and data-driven decision-making
Campaign strategy and execution
Collaboration and communication skills
Cultural fit and alignment with Fizz's mission

Application Tips:

Highlight relevant experience in digital marketing, app-install campaigns, and web campaigns
Demonstrate a proactive and action-oriented mindset in your resume and cover letter
Showcase your ability to analyze data and make data-driven decisions
Tailor your application to emphasize your fit with Fizz's mission and company culture

ATS Keywords: Google Ads, app-install campaigns, web campaigns, CAC, ROAS, marketing funnels, A/B testing, collaboration, communication, data analysis, fintech

ASSUMPTION: Fizz's interview process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and campaign strategy.

🛠️ Tools & Technologies

Google Ads (Search, App Ads, YouTube)
Meta (Facebook, Instagram)
TikTok Ads
Data analysis tools (e.g., Google Analytics, Excel)
Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing.

👔 Cultural Fit Considerations

Company Values:

Empowering young adults to take control of their financial futures
Continuous learning and improvement
Collaboration and open communication

Work Style:

Proactive and action-oriented
Data-driven and analytical
Collaborative and communicative

Self-Assessment Questions:

How do you stay up-to-date with the latest trends in paid media and fintech?
Can you provide an example of a time when you optimized a marketing funnel to enhance conversion rates?
How do you approach collaboration with cross-functional teams to improve campaigns and user experience?

ASSUMPTION: Fizz values candidates who are proactive, data-driven, and collaborative, with a strong alignment with the company's mission to empower young adults financially.

⚠️ Potential Challenges

Working in a fast-paced, early-stage startup environment may require adaptability and flexibility
Managing CAC and ROAS targets while driving customer growth can be challenging
Staying up-to-date with the latest trends in paid media and fintech requires continuous learning and adaptation
Collaborating with cross-functional teams may require strong communication and project management skills

ASSUMPTION: While these challenges exist, they also present opportunities for growth and learning in this role.

📈 Similar Roles Comparison

Unlike traditional marketing roles, this position requires a strong focus on app-install and web campaigns, with a specific emphasis on driving customer acquisition in the fintech sector
Fizz's small but growing size offers a unique opportunity to have a significant impact on the company's success and growth
This role offers a high degree of ownership and experimentation, with the potential for rapid career growth as the company scales

ASSUMPTION: This role is unique in its focus on driving customer acquisition in the fintech sector for a small but growing startup, offering applicants a rare opportunity to make a significant impact on the company's success.

📝 Sample Projects

Optimizing Google Ads campaigns to maintain CAC and ROAS targets while driving customer growth
Analyzing and optimizing marketing funnels to enhance conversion rates and user engagement
Collaborating with cross-functional teams to improve campaigns and user experience, such as working with design to enhance landing pages

ASSUMPTION: These sample projects are designed to assess candidates' analytical skills, data-driven decision-making, and collaboration abilities.

❓ Key Questions to Ask During Interview

How does Fizz measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
Can you describe the team structure and how this role fits into the broader marketing strategy?
What are the most significant challenges facing the marketing team currently, and how can this role help address them?
How does Fizz support the professional growth and development of its employees?
What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These interview questions are designed to assess candidates' understanding of the role, their alignment with Fizz's mission and values, and their ability to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your relevant experience in digital marketing, app-install campaigns, and web campaigns
Prepare for the interview by researching Fizz's mission, values, and products, and be ready to discuss your approach to data-driven decision-making and campaign strategy
Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

Share this job

Twitter Facebook Linkedin Email