Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Skrapp.io

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time, Contract

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and managing influencer marketing programs to boost brand awareness and engagement.
• Overseeing video advertising campaigns (YouTube, Meta, TikTok, etc.) with a focus on ROI and storytelling.
• Running and optimizing paid social media campaigns across various platforms.
• Planning, executing, and scaling Google Ads campaigns to drive acquisition and conversions.
• Collaborating with creative and content teams to build high-performing ad creatives.
• Tracking, analyzing, and reporting on performance to continuously optimize campaigns.

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in digital marketing and a proven track record in driving results through various channels.

📋 Key Responsibilities

✅ Developing and executing marketing and growth strategies to drive brand awareness, engagement, and conversions.

✅ Managing influencer marketing programs, including outreach, collaboration, and performance tracking.

✅ Overseeing video advertising campaigns, ensuring optimal ROI and compelling storytelling.

✅ Running and optimizing paid social media campaigns across multiple platforms.

✅ Planning, executing, and scaling Google Ads campaigns to drive acquisition and conversions.

✅ Collaborating with creative and content teams to develop high-performing ad creatives.

✅ Analyzing campaign performance, using data to inform optimizations and strategy adjustments.

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as strong collaboration skills to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 5+ years of experience in digital marketing with hands-on expertise in influencer outreach, video ads, social ads, and Google Ads.

Required Skills:

• Proven expertise in influencer marketing, video advertising, paid social media marketing, and Google Ads.
• Strong analytical skills and a growth mindset.
• Experience managing budgets and delivering measurable results.
• Creative thinker with a passion for testing new channels and strategies.
• Fluency in English (written and spoken).

Preferred Skills:

• Experience with marketing automation tools and CRM platforms.
• Familiarity with SQL or other data querying languages.
• Knowledge of the SaaS industry.

ASSUMPTION: While not explicitly stated, proficiency in relevant marketing software and tools is expected for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (Estimated, based on industry standards for a Performance Marketing Manager with 5-10 years of experience working remotely.)

Benefits:

• Yearly Paid Days Off (25 days per year)
• Up to 5 national days off based on country of residence

Working Hours: Flexible, with a focus on results and productivity.

ASSUMPTION: The salary range is estimated based on industry standards for a Performance Marketing Manager with the required experience level working remotely. Actual compensation may vary based on individual qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Skrapp.io operates in the technology industry, specifically providing SaaS tools for sales development and outbound lead generation.

Company Size: Skrapp.io is a small company with 2-10 employees, which may offer a more agile and entrepreneurial work environment.

Founded: Skrapp.io was founded in 2016, making it a relatively young company with a short but impactful history.

Company Description:

• Skrapp.io helps professionals worldwide grow their businesses and broaden their reach by providing leads search and email search and verification tools.
• The company enables marketers and sales professionals to perform accurate cold outreach campaigns and collect key business information.
• Skrapp.io is committed to enabling sales development and outbound lead generation.

Company Specialties:

• Leads search and email search and verification tools
• Cold outreach campaign management
• Business information collection

Company Website: skrapp.io

ASSUMPTION: Skrapp.io's small size may offer opportunities for growth and increased responsibility for the right candidate.

📊 Role Analysis

Career Level: This role is suited for a mid-career professional with 5-10 years of experience in digital marketing.

Reporting Structure: The Performance Marketing Manager will report directly to the CEO or a senior marketing leader.

Work Arrangement: This is a fully remote position, with flexible working hours and the opportunity to work from anywhere in the world.

Growth Opportunities:

• As a small company, Skrapp.io may offer opportunities for career growth and advancement as the company expands.
• The Performance Marketing Manager may have the chance to shape the company's marketing strategy and make a significant impact on its success.
• Working remotely allows for a better work-life balance and the opportunity to explore different cultures and locations.

ASSUMPTION: The fully remote nature of this role may require strong self-motivation and time management skills to succeed.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): N/A (Team members are based in Spain, France, India, Egypt, and the United Arab Emirates)

Geographic Context:

• The United States is a large and diverse market, offering numerous opportunities for brand exposure and customer acquisition.
• The remote work environment allows for a global perspective and the ability to work with a diverse team.
• Skrapp.io's team is based in various time zones, which may require some flexibility in scheduling meetings and collaborations.

Work Schedule: Flexible, with a focus on results and productivity.

ASSUMPTION: The fully remote work environment may require strong communication skills and the ability to work independently.

💼 Interview & Application Insights

Typical Process:

• Online application and resume review
• Phone or video screening with the CEO or a senior marketing leader
• Take-home assignment or case study to assess marketing strategy and execution skills
• Final interview with the CEO and other team members

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and optimization
• Budget management and ROI analysis
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Demonstrate your understanding of Skrapp.io's products and target audience in your application materials.
• Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and adaptability.

ATS Keywords: Performance Marketing, Influencer Marketing, Video Advertising, Paid Social Media Marketing, Google Ads, Marketing Strategy, Campaign Optimization, Budget Management, Remote Work

ASSUMPTION: The interview process may be more flexible and personalized due to the small size of the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• CRM platforms (e.g., Salesforce, HubSpot CRM, or similar)
• Social media management tools (e.g., Hootsuite, Buffer, or similar)
• Google Ads platform
• Data analysis tools (e.g., Google Analytics, Tableau, or similar)

ASSUMPTION: The specific tools and technologies used may vary based on the candidate's expertise and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Skrapp.io values creativity and continuous improvement in its products and marketing strategies.
• Global Perspective: The company appreciates diversity and encourages a global mindset in its team members.
• Results-Driven: Skrapp.io focuses on delivering measurable results and driving business growth.

Work Style:

• Independent: Remote team members are expected to work independently and manage their time effectively.
• Collaborative: Despite the remote nature of the work environment, team members are encouraged to collaborate and support one another.
• Adaptable: The small size of the company requires team members to be adaptable and willing to take on new challenges as needed.

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy working independently?
• Are you comfortable managing your time and prioritizing tasks without direct supervision?
• Do you have a proven track record of driving results through marketing campaigns?

ASSUMPTION: Skrapp.io's small size and remote work environment may require team members to be highly self-motivated and adaptable.

⚠️ Potential Challenges

• The fully remote work environment may present challenges in terms of communication and collaboration.
• The small size of the company may result in limited resources and budget constraints for marketing campaigns.
• The candidate may need to adapt to a more entrepreneurial and less structured work environment than larger corporations.
• The candidate may need to be comfortable working with a diverse and globally distributed team.

ASSUMPTION: The right candidate will be able to overcome these challenges and thrive in the remote and entrepreneurial work environment offered by Skrapp.io.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a high level of autonomy and the ability to work independently.
• The focus on influencer marketing, video advertising, and paid social media campaigns sets this role apart from more traditional marketing positions.
• As a small company, Skrapp.io may offer more opportunities for career growth and advancement than larger corporations.

ASSUMPTION: The unique combination of marketing channels and the remote work environment make this role distinct from other marketing positions.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing strategy to drive brand awareness and engagement.
• Creating and optimizing video advertising campaigns to achieve a high ROI and compelling storytelling.
• Managing paid social media campaigns across multiple platforms to drive acquisition and conversions.
• Analyzing campaign performance data to inform optimizations and strategy adjustments.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the company's needs and the candidate's expertise.

❓ Key Questions to Ask During Interview

• How does Skrapp.io plan to support the growth and success of the Performance Marketing Manager in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Skrapp.io measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for career growth and advancement within the company?
• How does Skrapp.io support its remote team members and foster a sense of camaraderie and collaboration?

ASSUMPTION: These interview questions are intended to help the candidate better understand the role, the company, and the work environment, as well as to assess the candidate's fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and adaptability.
• Follow up with Skrapp.io within one week of submitting your application to express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.