Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: simplee AG

🔹 Location: Zürich, Switzerland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, planning, and implementing the digital performance strategy
• Analyzing customer groups and their journeys
• Optimizing performance campaigns along the sales funnel
• Collaborating cross-functionally to drive business goals

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in driving performance marketing efforts and collaborating with various teams.

📋 Key Responsibilities

✅ Analyze the diverse customer groups and their respective customer journeys

✅ Develop, plan, and implement the B2B performance marketing strategy with a partner-centric, channel-overlapping approach aligned with overarching corporate goals

✅ Operatively implement, control, and optimize performance campaigns and measures along the sales funnel

✅ Plan, create, and implement texts considering SEO-relevant criteria for the website, social media, wiki, and newsletter

✅ Ensure detailed tracking setup for all channels and campaigns, analyze metrics, and derive learnings and action recommendations

✅ Monitor and optimize key performance indicators (KPIs) and create regular performance reports

ASSUMPTION: The role involves a high degree of autonomy and requires strong self-organization skills to manage multiple projects and campaigns effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 5-10 years of experience in performance marketing, with a focus on B2B, including but not limited to SEM, e-commerce, social commerce, feed management, affiliate marketing, and newsletter marketing

Required Skills:

• Proven expertise in handling digital advertising platforms such as Google Ads, Meta Business Manager, and LinkedIn Campaign Manager
• Strong analytical and strategic skills
• Ability to translate business goals into performance marketing objectives
• Excellent communication and collaboration skills
• Fluency in German (C1 level or equivalent)

Preferred Skills:

• Experience with SEO tools and techniques
• Knowledge of the energy and e-mobility industry
• Fluency in English (C1 level or equivalent)

ASSUMPTION: Proficiency in relevant marketing tools and platforms is essential for success in this role. Candidates with experience in the energy and e-mobility industry may have a competitive advantage.

💰 Compensation & Benefits

Salary Range: CHF 120,000 - 160,000 per year (based on experience and qualifications)

Benefits:

• Exciting work in a dynamic future market
• Diverse development opportunities tailored to personal preferences
• Close collaboration with the management team
• Positive teamwork with competent colleagues in a constructive and uncomplicated working environment
• Company that values laughter and a good atmosphere

Working Hours: Full-time (80-100%) with flexible working hours

ASSUMPTION: The salary range is estimated based on market research and the level of responsibility required for this role. Benefits are tailored to support employee growth and job satisfaction.

📌 Applicant Insights

🔍 Company Context

Industry: Renewable Energy and Semiconductor Manufacturing

Company Size: 51-200 employees (mid-sized company, offering a mix of startup agility and established processes)

Founded: 2019

Company Description:

• simplee AG specializes in electric mobility and charging infrastructure, offering innovative solutions and comprehensive support to businesses and property owners
• The company focuses on developing e-mobility strategies, planning, implementing, operating, and scaling charging infrastructure, as well as providing support and billing services
• simplee AG aims to simplify the transition to sustainable mobility by providing expert guidance and tailored solutions

Company Specialties:

• eMobility solutions and consulting
• Charging infrastructure for electric vehicles, eBikes, and eScooters
• Solar-optimized charging
• Lademanagement and billing systems for e-mobility

Company Website: simplee-energy.ch

ASSUMPTION: simplee AG is a growing company in the e-mobility sector, focusing on providing comprehensive solutions to its clients. This role offers an opportunity to contribute to the company's success and growth.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with opportunities for growth and leadership

Reporting Structure: Reports directly to the Head of Marketing or a similar position

Work Arrangement: On-site, with flexible working hours and the possibility of remote work for specific tasks

Growth Opportunities:

• Expanding the performance marketing team and taking on a leadership role
• Developing expertise in the e-mobility industry and becoming a subject matter expert
• Gaining experience in a mid-sized company and potentially moving into a management role

ASSUMPTION: This role offers opportunities for professional growth and development, both within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Dübendorf, Zürich, Switzerland

Geographic Context:

• Zürich is the largest city in Switzerland and a major economic hub
• The region offers a high quality of life, with easy access to nature, cultural attractions, and international connections
• Dübendorf is a municipality near Zürich, with a mix of urban and rural characteristics

Work Schedule: Full-time (80-100%), with flexible working hours and the possibility of remote work for specific tasks

ASSUMPTION: The location offers a mix of urban and rural living, with easy access to the vibrant city of Zürich and the natural surroundings of the Swiss countryside.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Analytical and strategic thinking
• Communication and collaboration skills
• Industry knowledge and passion for e-mobility
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of the e-mobility industry and simplee AG's mission
• Prepare thoughtful questions about the role, team, and company to ask during the interview

ATS Keywords: Performance Marketing, B2B Marketing, SEM, SEO, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, Customer Journey Analysis, Campaign Optimization, Metrics Analysis, Content Creation, Sales Funnel Management, Strategic Thinking, Cross-Functional Collaboration

ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit. Tailoring your application materials and preparing for interviews will increase your chances of success.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Manager
• LinkedIn Campaign Manager
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role. Candidates with experience using these tools will have a competitive advantage.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Innovation
• Sustainability
• Collaboration
• Expertise

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on driving results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you passionate about sustainability and driving innovation in the e-mobility sector?
• Do you enjoy working collaboratively with diverse teams to achieve common goals?

ASSUMPTION: Cultural fit is essential for success in this role. Candidates who align with simplee AG's values and work style will be more likely to thrive in the organization.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously
• Keeping up with the fast-paced and ever-evolving e-mobility industry
• Balancing the need for strategic thinking with day-to-day tactical execution
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role focuses more on B2B performance marketing than consumer-facing campaigns
• It requires a strong understanding of the e-mobility industry and its unique challenges and opportunities
• Career progression may involve moving into a management role or becoming a subject matter expert in e-mobility

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with a focus on driving business results in the growing e-mobility sector.

📝 Sample Projects

• Developing and implementing a targeted LinkedIn campaign to generate leads for a specific product offering
• Analyzing customer data to identify trends and optimize marketing efforts across multiple channels
• Collaborating with the content team to create SEO-optimized blog posts and articles to drive organic traffic

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the role, highlighting the importance of strong analytical and communication skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the performance marketing team currently, and how can this role help address them?
• How does simplee AG support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its performance marketing efforts, and what KPIs are most important?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching the company, industry, and role, and practicing common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.