Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Abbott

🔹 Location: Taguig City, Taguig, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing Support

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing owned and vendor digital marketing channels for acquisition and performance campaigns
• Collaborating with brand teams and acting as a daily liaison with agencies to monitor performance
• Overseeing budget allocation and implementing real-time optimizations to achieve KPIs
• Coordinating with the CRM team to monitor lead volume, quality, and new user targets
• Leading content execution, measurement, A/B testing, and tracking across the entire funnel

ASSUMPTION: This role requires a strong understanding of performance marketing, digital media, and e-commerce, with a preference for candidates with an agency background. The position involves continuous sitting for prolonged periods.

📋 Key Responsibilities

✅ Manage all owned and vendor digital marketing channels including social channels, website, CRM on Acquisition and Performance Campaign

✅ Actively liaise with agencies on a daily basis to monitor daily performance in adherence to monthly targets

✅ Oversee budget allocation across channels to achieve the optimal media mix, that ensures delivery of set KPIs

✅ Proactively identify issues promptly and propose media solutions with a quick turnaround to mitigate any negative impact on campaign performance.

✅ Work closely with CRM team to monitor on-going Lead volume, quality metrics, New User targets and drive efficiencies

✅ Oversee all aspects of content execution, including measurement, A/B testing, and tracking.

✅ Manage the entire funnel flow from paid to owned to earned content.

✅ Review and refine audience targeting and segmentation executions (ex: Prospecting Vs Look-A-Like Vs Re-targeting)

✅ Implement real-time adjustments to optimize campaign performance.

✅ Lead the distribution and optimization of content, providing insights and recommendations to brand teams on opportunities for personalization.

ASSUMPTION: The role requires a proactive approach to issue resolution, strong collaboration skills, and a data-driven mindset to optimize campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: A minimum of 3-5 years of experience in Digital Media, Performance Marketing, E-commerce, prefer candidate with agencies background

Required Skills:

• Solid understanding of social media channels (Facebook, Google, Tiktok, etc.)
• Strong performance optimization knowledge, especially regarding lower funnel
• Proven ability to manage budgets and allocate resources effectively
• Excellent communication and collaboration skills
• Strong analytical skills and data-driven mindset
• Proficient in using marketing tools and platforms

Preferred Skills:

• Experience with CRM systems
• Familiarity with A/B testing tools
• Knowledge of marketing automation platforms

ASSUMPTION: Candidates with relevant certifications or additional qualifications in digital marketing or a related field would be an asset.

💰 Compensation & Benefits

Salary Range: Abbott does not provide salary information for this role. According to industry standards, the salary range for a Performance Marketing Manager in the Philippines with 3-5 years of experience is approximately PHP 600,000 - PHP 900,000 per year.

Benefits:

• Health insurance and retirement benefits
• Employee assistance programs
• Tuition assistance and professional development opportunities
• Employee discounts on Abbott products

Working Hours: Standard work hours are typically 8 hours per day, Monday through Friday, with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott operates in the healthcare industry, focusing on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals.

Company Size: Abbott is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life.
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.
• Abbott serves people in more than 160 countries, with a commitment to improving lives through innovative technologies and services.

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: https://www.abbott.com

ASSUMPTION: Working at Abbott offers opportunities to collaborate with diverse teams and contribute to innovative healthcare solutions that improve lives worldwide.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of technical skills and experience in performance marketing.

Reporting Structure: The Performance Marketing Manager reports directly to the Marketing Manager and works closely with brand teams, agencies, and the CRM team.

Work Arrangement: This role is on-site, with standard work hours and flexibility for remote work as needed.

Growth Opportunities:

• Progression to a senior marketing role within Abbott's global organization
• Expanding skills and expertise in performance marketing and related fields
• Gaining experience working with diverse teams and stakeholders

ASSUMPTION: This role offers opportunities for career growth and development within Abbott's global organization.

🌍 Location & Work Environment

Office Type: Abbott's Taguig City office is a corporate environment with a mix of open and private workspaces.

Office Location(s): Venice Corporate Center, Taguig City, Philippines

Geographic Context:

• Taguig City is a bustling urban area in the Philippines, offering a mix of urban and suburban living.
• The city is home to numerous multinational corporations and offers ample opportunities for dining, entertainment, and shopping.
• Taguig City is well-connected by public transportation, making it easily accessible from other parts of Metro Manila.

Work Schedule: The work schedule is typically Monday through Friday, with standard work hours and flexibility for remote work as needed.

ASSUMPTION: Working in Taguig City offers a dynamic and vibrant work environment with easy access to urban amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director

Key Assessment Areas:

• Performance marketing skills and experience
• Budget management and allocation
• Collaboration and communication skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume to highlight relevant performance marketing experience and skills
• Prepare examples of successful performance marketing campaigns or optimizations you've led
• Research Abbott's products and services to demonstrate your understanding of the company

ATS Keywords: Performance Marketing, Digital Media, E-commerce, Budget Management, Content Management, Audience Targeting, Segmentation, Campaign Optimization, CRM Coordination, A/B Testing, Social Media, Lead Generation, Data Analysis, Problem Solving, Collaboration

ASSUMPTION: The application process for this role may vary depending on the specific hiring manager or department.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Advertising platforms (e.g., Google Ads, Facebook Ads)

ASSUMPTION: The specific tools and technologies used may vary depending on the department or region within Abbott.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Integrity
• Respect
• Innovation
• Performance

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you align with Abbott's core values, particularly in the context of this role?
• How comfortable are you working in a collaborative, data-driven environment?
• How do you approach problem-solving and decision-making in a fast-paced, dynamic work environment?

ASSUMPTION: Candidates who demonstrate a strong fit with Abbott's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple stakeholders, including brand teams, agencies, and the CRM team
• Adapting to changing market conditions and campaign performance
• Balancing short-term campaign optimizations with long-term strategy
• Working in a fast-paced, dynamic environment with tight deadlines

ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and adaptability.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position places a stronger emphasis on collaboration with brand teams and agencies
• In the broader marketing landscape, this role focuses more on performance and acquisition campaigns, rather than brand awareness or content strategy
• Career progression in this role could lead to senior marketing positions within Abbott's global organization

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates tailor their application and interview responses.

📝 Sample Projects

• Developing and executing a performance marketing campaign to drive user acquisition and engagement
• Optimizing campaign performance through A/B testing and data analysis
• Collaborating with brand teams to create targeted content and messaging for specific audience segments

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the company?
• What are the most significant challenges facing the performance marketing team currently?
• How does Abbott support the professional development and growth of its marketing employees?
• What is the typical career path for someone in this role, and what opportunities exist for growth within the company?
• How does the company approach work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant performance marketing experience and skills
• Prepare a cover letter that demonstrates your understanding of the role and your fit with Abbott's company values
• Prepare examples of successful performance marketing campaigns or optimizations you've led
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.