Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Gathern

🔹 Location: Riyadh, Riyadh Region, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing data-driven performance marketing strategies to drive customer acquisition and retention
• Optimizing performance marketing campaigns across various channels
• Collaborating with cross-functional teams to enhance the customer experience
• Managing customer segmentation and developing personalized marketing campaigns

ASSUMPTION: This role requires a strong understanding of performance marketing channels and a data-driven mindset to optimize campaigns and drive customer growth.

📋 Key Responsibilities

✅ Develop and execute data-driven performance marketing strategies to drive customer acquisition and retention

✅ Optimize performance marketing campaigns across various channels, including paid search, display advertising, and social media

✅ Conduct A/B testing and analysis to continuously improve campaign performance

✅ Collaborate with cross-functional teams to ensure effective campaign targeting and messaging

✅ Manage customer segmentation and develop personalized marketing campaigns

✅ Monitor key performance indicators (KPIs) and provide regular reports on campaign performance

✅ Identify and implement opportunities to improve the customer journey and enhance the customer experience

ASSUMPTION: This role requires a proactive approach to identifying trends, testing new strategies, and optimizing campaigns to maximize ROI.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field

Experience: Proven experience (2-5 years) in managing and optimizing performance marketing campaigns

Required Skills:

• Strong analytical skills with the ability to interpret data and draw actionable insights
• Proficiency in performance marketing platforms such as Google Ads, Facebook Ads, and Google Analytics
• Excellent communication and interpersonal skills
• Ability to work in a fast-paced, collaborative environment
• Detail-oriented with strong project management skills

Preferred Skills:

• Experience with CRM software and marketing automation tools
• Fluency in Arabic (in addition to English)

ASSUMPTION: Candidates with experience in the hospitality or travel industry may have an advantage in understanding the target audience and tailoring marketing strategies accordingly.

💰 Compensation & Benefits

Salary Range: SAR 15,000 - 25,000 per month (based on experience and market standards for the role in Riyadh)

Benefits:

• Health insurance
• Paid time off
• Employee discounts on Gathern services

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market standards for the role in Riyadh. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality and travel

Company Size: Medium (51-200 employees)

Founded: 2017

Company Description:

• Gathern is a hospitality and accommodation provider, focusing on creating a home-away-from-home experience for its guests
• The company offers a wide range of services, including short-term rentals, hotel bookings, and local experiences
• Gathern aims to provide personalized and seamless customer experiences through innovative technology and exceptional customer service

Company Specialties:

• Short-term rentals
• Hotel bookings
• Local experiences
• Customer experience
• Innovative technology

Company Website: gathern.co

ASSUMPTION: Gathern's focus on customer experience and personalized services sets it apart in the competitive hospitality industry.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including sales, product, and customer success

Work Arrangement: On-site, with flexible working hours and remote work options available

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expanding responsibilities to include management of a marketing team
• Gaining experience in a fast-growing startup environment

ASSUMPTION: This role offers opportunities for career growth and development within the company, as Gathern continues to expand its services and presence in the market.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities

Office Location(s): 8710 Othman bin Affan, Riyadh, Riyadh 12445, SA

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a thriving business and cultural scene
• The office is located in a bustling commercial district, with easy access to public transportation and nearby amenities
• The city offers a mix of traditional and modern attractions, with a growing expat community

Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM, with flexible hours and remote work options available

ASSUMPTION: Riyadh's vibrant business environment and growing hospitality industry provide ample opportunities for networking and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-depth interview with the Marketing Director and relevant team members
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Marketing strategy and campaign optimization
• Data analysis and interpretation
• Communication and interpersonal skills
• Problem-solving and adaptability
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with performance marketing campaigns and data-driven strategies
• Tailor your resume to emphasize skills and experiences relevant to the role and company
• Prepare a cover letter that demonstrates your understanding of Gathern's mission and values
• Be ready to discuss your approach to campaign optimization and customer segmentation during the interview

ATS Keywords: Performance Marketing, Customer Acquisition, Customer Retention, Campaign Optimization, A/B Testing, Data Analysis, CRM Management, Customer Segmentation, Personalized Marketing, Key Performance Indicators, Project Management, Communication Skills, Interpersonal Skills, Collaboration, Detail-Oriented, Fast-Paced Environment

ASSUMPTION: Gathern's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• Google Analytics
• CRM software (e.g., HubSpot, Salesforce)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's evolving tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for creating personalized experiences?
• Are you comfortable working in a fast-paced, collaborative environment and adapting to change?
• Do you have a data-driven mindset and a proven track record of optimizing marketing campaigns?

ASSUMPTION: Gathern values candidates who are passionate about customer experience, comfortable working in a dynamic environment, and committed to data-driven decision-making.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced nature of the hospitality industry and adapting marketing strategies accordingly
• Working with a diverse, multicultural team and understanding the unique needs of Gathern's target audience
• Balancing the need for data-driven decision-making with the importance of creativity and innovation in marketing

ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to staying informed about industry trends, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on performance marketing and data-driven strategies
• Gathern's unique business model and target audience require a deep understanding of the hospitality industry and customer preferences
• This role offers the opportunity to work in a fast-growing startup environment, with a focus on innovation and continuous improvement

ASSUMPTION: Candidates with experience in performance marketing and a strong understanding of the hospitality industry may find this role particularly appealing.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive customer acquisition and engagement
• Optimizing paid search campaigns to improve ROI and customer conversion rates
• Analyzing customer data to identify trends and opportunities for personalized marketing campaigns

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, but the specific projects may vary depending on the company's needs and the candidate's skills.

❓ Key Questions to Ask During Interview

• How does Gathern differentiate itself from other hospitality providers in the region?
• What are the most significant challenges facing the marketing team in the next 12 months, and how can this role address them?
• How does Gathern support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
• How does Gathern foster a culture of innovation and continuous improvement within the marketing team?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they would be joining, as well as to demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with performance marketing campaigns and data-driven strategies
• Prepare a cover letter that demonstrates your understanding of Gathern's mission and values, and your enthusiasm for the role
• Prepare for the interview by researching Gathern's business model and target audience, and by thinking about your approach to campaign optimization and customer segmentation
• Follow up with a thank-you note after each interview, reiterating your interest in the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.