Performance Marketing Manager

📌 Core Information 🔹 Job Title: Performance Marketing Manager 🔹 Company: EXLY 🔹 Location: Gurugram, Haryana, India 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: June 5, 2025 🚀 Job Overview Key aspects of this role include: 1. Strategic Planning: Develop and execute comprehensive marketing strategies to drive business growth. 2. Campaign Management: Oversee end-to-end digital marketing campaigns across various channels. 3. Budget Allocation: Manage marketing budgets and allocate resources effectively. 4. Team Leadership: Lead and mentor a team of marketing professionals. 5. Cross-Functional Collaboration: Work closely with leadership, sales, product, and other teams to align marketing efforts with business objectives. *ASSUMPTION:* This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, dynamic environment. 📋 Key Responsibilities ✅ Strategic Planning & Execution: - Develop and implement marketing strategies to drive user acquisition, retention, and engagement. - Collaborate with leadership to define marketing objectives and KPIs. - Conduct market research and analyze data to inform marketing strategies. *ASSUMPTION:* Success in this role requires a deep understanding of marketing funnels, customer journey mapping, and data-driven decision making. ✅ Campaign Management: - Plan, execute, and optimize digital marketing campaigns across various channels (Meta, Google, LinkedIn, etc.). - Manage campaign budgets and ensure maximum ROI. - Monitor campaign performance and report on key metrics. *ASSUMPTION:* Proficiency in campaign management tools (e.g., Google Ads Manager, Meta Ads Manager) and a strong understanding of marketing analytics are essential. ✅ Team Leadership & Management: - Lead and mentor a team of marketing professionals. - Foster a collaborative and innovative work environment. - Recruit, train, and retain top marketing talent. *ASSUMPTION:* Proven leadership skills and the ability to inspire and motivate team members are crucial for success in this role. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 5+ years of experience in performance marketing, with at least 3 years in a leadership role. Required Skills: - Platform Expertise: Proven expertise in Meta Ads, Google Ads, and LinkedIn Ads. - Funnel Marketing: Demonstrated success in driving TOFU (Top of Funnel) growth and optimizing marketing funnels. - Data Analysis: Strong data-driven decision-making skills and proficiency in marketing analytics tools. - Leadership: Proven ability to lead, mentor, and manage high-performing marketing teams. - Communication: Excellent written and verbal communication skills, with the ability to clearly articulate complex marketing concepts. Preferred Skills: - Experience in the creator economy. - Familiarity with CRM software and project management tools. - Knowledge of SEO and content marketing strategies. *ASSUMPTION:* Candidates with a proven track record in SaaS marketing and a deep understanding of the creator economy will be prioritized. 💰 Compensation & Benefits Salary Range: ₹25-35 lakhs per annum (Estimated based on industry standards for a role of this level and experience in the Indian market) Benefits: - Competitive compensation package, including attractive incentives and wealth creation opportunities (ESOPs). - Comprehensive health insurance and retirement benefits. - Generous leave policy, including work-from-home flexibility. - Professional development opportunities, including training and conference attendance. - A dynamic, collaborative work environment with a strong focus on employee growth and satisfaction. *ASSUMPTION:* The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights Company Context Industry: Software Development Company Size: 51-200 employees Founded: 2020 Company Description: Exly is a fast-growing platform where creators and knowledge entrepreneurs launch, manage, and grow their businesses. Last year, Exly's customers earned Rs. 300 Cr using Exly's productivity tools and proven success strategies. Exly is the go-to platform for India's fastest-growing skill coaches, instructors, experts, influencers, and creators. Company Specialties: - Creator Economy - Knowledge Sharing Platform - Business Suite for Entrepreneurs Company Website: www.exlyapp.com ASSUMPTION: Exly's focus on the creator economy and commitment to empowering knowledge entrepreneurs make it an attractive workplace for marketing professionals seeking to make a significant impact. Role Analysis Career Level: Mid-Senior to Senior Reporting Structure: This role reports directly to the company's Head of Marketing or a similar senior leadership position. Work Arrangement: On-site, with flexibility for remote work as needed. Growth Opportunities: - Lead and manage a team of marketing professionals. - Collaborate with senior leadership to define and drive marketing strategy. - Gain exposure to various aspects of business operations and contribute to strategic decision-making processes. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance to senior leadership positions within the marketing function or beyond. Location & Work Environment Office Type: Modern, collaborative office space with state-of-the-art facilities. Office Location: Gurugram, Haryana, India Geographic Context: - Gurugram is a major IT hub and one of India's fastest-growing cities. - The office is located in a bustling commercial district, with easy access to public transportation and amenities. Work Schedule: Standard office hours with flexibility for remote work as needed. ASSUMPTION: Exly's office environment fosters collaboration, innovation, and work-life balance, with ample opportunities for professional growth and development. Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screening. 3. On-site or virtual interviews with hiring managers and senior leadership. 4. Final round interviews, including case studies or presentations. Key Assessment Areas: 1. Marketing strategy and planning. 2. Campaign management and optimization. 3. Data analysis and interpretation. 4. Leadership and team management. 5. Cultural fit and alignment with Exly's mission and values. Application Tips: 1. Tailor your resume and cover letter to highlight relevant marketing experience and achievements. 2. Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills. 3. Familiarize yourself with Exly's platform, mission, and target audience to demonstrate your enthusiasm and understanding of the role. 4. Practice presenting your marketing strategy and campaign ideas to showcase your creativity and strategic thinking. ATS Keywords: Performance Marketing, Digital Marketing, Campaign Management, Marketing Strategy, Team Leadership, Data Analysis, Creator Economy, SaaS Marketing ASSUMPTION: Exly's hiring process is designed to assess candidates' strategic thinking, leadership potential, and cultural fit, with a strong emphasis on data-driven decision-making and innovative marketing approaches. 🛠️ Tools & Technologies - Marketing automation and analytics platforms (e.g., Google Analytics, Meta Ads Manager, Google Ads Manager) - CRM software (e.g., Salesforce, HubSpot) - Project management tools (e.g., Asana, Trello) - Collaboration and communication tools (e.g., Slack, Microsoft Teams) - SEO and content marketing tools (e.g., SEMrush, Ahrefs) ASSUMPTION: Proficiency in these tools and a willingness to learn and adapt to new technologies are essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Empowering Creators: Exly is committed to empowering knowledge entrepreneurs and creators to build and grow their businesses. - Innovation: Exly fosters a culture of continuous learning, experimentation, and improvement. - Collaboration: Exly values open communication, teamwork, and cross-functional collaboration. - Integrity: Exly is committed to ethical business practices and maintaining the trust of its users and partners. - Customer Focus: Exly prioritizes the needs and success of its users above all else. Work Style: - Exly's work environment is dynamic, fast-paced, and data-driven, with a strong emphasis on results and continuous improvement. - Exly values employees who are proactive, innovative, and able to thrive in a rapidly changing environment. - Exly fosters a culture of open communication, feedback, and growth-oriented mindset. Self-Assessment Questions: 1. How do you approach marketing strategy and planning in a rapidly evolving business environment? 2. Can you provide an example of a successful marketing campaign you've managed, and how you optimized it for maximum ROI? 3. How do you lead and manage high-performing marketing teams, and how do you foster a culture of innovation and continuous learning? 4. How do you balance data-driven decision-making with creative, out-of-the-box marketing strategies? 5. How do you ensure that your marketing efforts align with the company's overall business objectives and contribute to its long-term success? ASSUMPTION: Exly's cultural fit assessment focuses on candidates' ability to thrive in a dynamic, data-driven environment, with a strong emphasis on innovation, collaboration, and customer focus. ⚠️ Potential Challenges 1. Rapidly Evolving Market: The creator economy is a dynamic and rapidly evolving market, requiring constant adaptation and innovation in marketing strategies. 2. Data-Driven Decision Making: This role requires a strong analytical mindset and the ability to make data-driven decisions under uncertainty. 3. Cross-Functional Collaboration: Success in this role depends on effective collaboration with various teams, including product, sales, and leadership, which can present unique challenges and opportunities. 4. Work-Life Balance: The fast-paced nature of the role and the need to manage marketing campaigns across multiple time zones may require flexibility and adaptability in work hours and scheduling. 📈 Similar Roles Comparison 1. Performance Marketing Manager vs. Growth Marketing Manager: - Both roles focus on driving business growth through marketing strategies, but a Performance Marketing Manager is more focused on optimizing marketing funnels and ROI, while a Growth Marketing Manager may have a broader scope, including product development and market expansion. - A Performance Marketing Manager typically has more experience in paid advertising and campaign optimization, while a Growth Marketing Manager may have a stronger background in organic growth strategies and content marketing. 2. Industry-Specific Context: - The creator economy is a unique and rapidly growing market, with its own set of challenges and opportunities. Marketing professionals with experience in this industry may have a competitive advantage in this role. 3. Career Path Comparison: - A Performance Marketing Manager role can lead to senior leadership positions within the marketing function or beyond, with opportunities to drive business growth and expansion in the creator economy. 📝 Sample Projects 1. Marketing Funnel Optimization: Develop and implement a comprehensive marketing funnel strategy to maximize user acquisition, retention, and engagement for a new product launch. 2. Campaign A/B Testing: Design and execute A/B tests to optimize marketing campaign performance and identify high-converting channels and creatives. 3. Customer Segmentation: Analyze user data to segment the target audience and tailor marketing messages and offers to maximize engagement and conversion rates. 💡 Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the key responsibilities of the Performance Marketing Manager role, and how they align with my skills and experience? 2. Team Structure: How is the marketing team structured, and how will my role fit within the team? 3. Marketing Strategy: What are the key aspects of Exly's marketing strategy, and how can I contribute to its success? 4. Growth Opportunities: What opportunities are there for professional growth and development within the marketing function and the company as a whole? 5. Company Culture: How does Exly's culture support the success of its marketing efforts, and how can I contribute to maintaining and enhancing that culture? ASSUMPTION: Exly's interview process is designed to assess candidates' strategic thinking, leadership potential, and cultural fit, with a strong emphasis on data-driven decision-making and innovative marketing approaches. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the Exly Freshteam job portal. 2. Tailor your resume and cover letter to highlight your relevant marketing experience and achievements. 3. Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills. 4. Familiarize yourself with Exly's platform, mission, and target audience to demonstrate your enthusiasm and understanding of the role. 5. Practice presenting your marketing strategy and campaign ideas to showcase your creativity and strategic thinking. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.