📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: OVO Energy
🔹 Location: Bristol, United Kingdom (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Mid-level
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of performance marketing campaigns
- Collaboration with senior stakeholders and agency partners
- Data-driven decision making and optimization of campaign performance
- Cross-channel management of paid search, paid social, and affiliate marketing
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving growth and improving return on ad spend (ROAS) and cost-per-acquisition (CPA).
📋 Key Responsibilities
✅ Work with Senior Performance Marketing Managers to drive qualified traffic growth, achieving target ROAS and CPA, through campaign execution and conversion improvement across key performance marketing channels.
✅ Deliver actionable insights and strategic direction to agency partners through analysis of keyword performance, competitor landscape, and audience segmentation data.
✅ Optimize campaign performance by collaborating with agency teams to test and iterate on ad copy, audience targeting, and creative assets that align with team objectives.
✅ Bring conversion rate optimisation tests to life on assigned performance landing pages, understanding success/failure metrics and executing a continuous test and learn approach.
✅ Ensure efficient budget allocation and pacing across channels by monitoring spend distribution, bid strategy effectiveness, and campaign performance against KPIs.
✅ Support the wider team with POs and invoicing, helping to ensure the business is held accountable for spend within budget.
✅ Facilitate collaboration between agency and internal creative teams to produce high-performing ad creatives that meet brand standards and performance benchmarks.
✅ Maintain competitive advantage by staying informed on platform updates, new advertising opportunities, and industry trends to help guide strategy and execution.
✅ Build strong relationships with stakeholders across OVO functions, and with agency partners.
ASSUMPTION: This role requires a strong understanding of performance marketing channels, data analysis, and stakeholder management to drive successful campaign outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience (2-5 years) running campaigns across the performance marketing mix, including paid search, paid social, and affiliate marketing.
Required Skills:
- Proven experience in performance marketing, with a strong understanding of paid search, paid social, and affiliate marketing
- Excellent analytical skills, with experience using tools such as MixPanel and GA4
- Strong communication skills, with the ability to influence and collaborate with stakeholders
- Ability to work independently and manage multiple projects simultaneously
- Proficient in Microsoft Office Suite and Google Suite
Preferred Skills:
- Experience with brief writing and campaign planning
- Familiarity with energy industry or sustainability-focused campaigns
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in the energy industry or sustainability-focused campaigns may have a competitive advantage for this role.
💰 Compensation & Benefits
Salary Range: £42,000 - £57,000 per year (Based on experience and skills)
Benefits:
- On-target bonus of 15%
- 34 days of holiday (including bank holidays)
- Healthcare cash plan or private medical insurance (depending on career level)
- Critical illness cover, life assurance, and health assessments
- Gym membership, travel insurance, workplace ISA, and will writing services
- Extra holiday buying, discount dining, home & tech loans, and charity donations
- Up to £400 towards OVO Energy plans, plus discounts on solar, smart thermostats, and EV chargers
- Cycle to work scheme and public transport season ticket loans
Working Hours: Full-time, with a hybrid work arrangement (1 day in the office per week)
ASSUMPTION: The salary range provided is based on industry standards for mid-level marketing roles in the United Kingdom. The benefits listed are subject to change and may be influenced by the candidate's career level.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities, with a focus on renewable energy and sustainability
Company Size: Medium-sized (5,001-10,000 employees), offering a collaborative and dynamic work environment
Founded: 2009, with a mission to tackle the climate crisis through sustainable energy solutions
Company Description:
- OVO Energy is a leading utility company focused on providing fair, effortless, green, and simple energy solutions for customers
- The company is committed to being a net-zero carbon business and helping customers reduce their household emissions through its sustainability strategy, Plan Zero
- OVO Energy offers a range of energy services, including gas and electricity supply, renewable energy, and electric vehicle charging
Company Specialties:
- Utilities
- Energy services
- Renewable energy
- Electric vehicles
- Technology
Company Website: https://company.ovo.com/
ASSUMPTION: OVO Energy's commitment to sustainability and renewable energy makes it an attractive employer for candidates passionate about making a positive impact on the environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing team
Reporting Structure: Reports directly to Claire Icel, Head of D2C Growth, within the Direct to Consumer team
Work Arrangement: Hybrid, with a minimum of one day per week in the office, and attendance at OVO Connection events in-person
Growth Opportunities:
- Progression to Senior Performance Marketing Manager or similar roles within the marketing team
- Expansion of responsibilities and team leadership opportunities
- Cross-functional collaboration and learning opportunities within the broader OVO Energy organization
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in performance marketing within the energy industry.
🌍 Location & Work Environment
Office Type: Hub-based, with offices in Bristol, Glasgow, and London
Office Location(s): Bristol, Glasgow, and London
Geographic Context:
- Bristol: A vibrant city in South West England, known for its cultural scene, historic sites, and proximity to the countryside
- Glasgow: The largest city in Scotland, offering a mix of urban and rural living, with a rich history and vibrant cultural scene
- London: The capital city of the United Kingdom, providing unparalleled access to international business, culture, and entertainment
Work Schedule: Full-time, with a hybrid work arrangement (1 day in the office per week)
ASSUMPTION: The hybrid work arrangement offers flexibility for employees, allowing them to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the People Team to discuss the role and assess cultural fit
- Face-to-face or video interview with the hiring manager and a panel of team members
- Final interview with the Head of D2C Growth
- Offer and onboarding
Key Assessment Areas:
- Performance marketing skills and experience
- Analytical and problem-solving abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with OVO Energy's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
- Prepare examples of successful performance marketing campaigns you've managed, including data-driven insights and outcomes
- Research OVO Energy's mission, values, and sustainability initiatives to demonstrate your alignment with the company's goals
ATS Keywords: Performance marketing, paid search, paid social, affiliate marketing, data analysis, campaign optimization, stakeholder management, conversion rate optimization, energy industry, sustainability
ASSUMPTION: OVO Energy's ATS may prioritize candidates with relevant performance marketing experience and a strong understanding of the energy industry and sustainability.
🛠️ Tools & Technologies
- Google Suite (Google Analytics, Google Ads, Google Data Studio)
- Microsoft Office Suite (Excel, PowerPoint)
- Performance marketing platforms (e.g., Facebook Ads, LinkedIn Ads, Google Ads)
- Data analysis tools (e.g., MixPanel, GA4)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with the listed tools and technologies is beneficial for candidates, as they are commonly used in performance marketing roles.
👔 Cultural Fit Considerations
Company Values:
- Fairness
- Simplicity
- Boldness
- Collaboration
- Excellence
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
- Customer-focused and results-driven
Self-Assessment Questions:
- Do you align with OVO Energy's values, particularly fairness, simplicity, and boldness?
- Are you comfortable working in a hybrid environment, with a minimum of one day per week in the office?
- Do you thrive in a dynamic, fast-paced work environment, with a focus on driving results and continuous improvement?
ASSUMPTION: Candidates who demonstrate a strong alignment with OVO Energy's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple performance marketing channels and agency relationships simultaneously
- Keeping up with industry trends and platform updates in a fast-paced environment
- Balancing strategic planning and hands-on campaign execution
- Working with stakeholders across OVO Energy's functions and teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance and data-driven decision making
- Compared to other performance marketing roles, this position offers a unique opportunity to work in the energy industry, with a strong focus on sustainability and renewable energy
- Career progression in this role may lead to senior marketing positions or team leadership opportunities within OVO Energy's marketing team
ASSUMPTION: Candidates with experience in performance marketing and an interest in the energy industry or sustainability may find this role particularly appealing.
📝 Sample Projects
- Developing and executing a targeted paid search campaign to drive customer acquisition for OVO Energy's fixed-rate energy plans
- Optimizing a paid social campaign to improve conversion rates and reduce cost-per-acquisition for OVO Energy's green energy tariffs
- Collaborating with agency partners to create and test new ad creatives for OVO Energy's electric vehicle charging services
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Performance Marketing Manager might undertake at OVO Energy.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Direct to Consumer team?
- How does OVO Energy support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does OVO Energy measure and track the success of its performance marketing campaigns?
- What are the most challenging aspects of working in a hybrid environment, and how does OVO Energy support its employees in overcoming these challenges?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and allows you to better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
- Prepare examples of successful performance marketing campaigns you've managed, including data-driven insights and outcomes
- Research OVO Energy's mission, values, and sustainability initiatives to demonstrate your alignment with the company's goals
- Follow up with the People Team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
