Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Laundryheap

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition and revenue growth through paid digital channels
• Managing paid media strategies across platforms with a focus on paid social
• Collaborating with creative teams to develop high-performing assets
• Analyzing performance data to derive strategic insights and optimize campaigns
• Working across multiple international markets and languages

ASSUMPTION: This role requires a data-driven, analytical mindset and a hands-on approach to campaign management. The ideal candidate will have experience in managing successful campaigns across multiple platforms and countries, with a minimum of 4 years' paid social campaign management experience.

📋 Key Responsibilities

✅ Execute comprehensive paid media strategies to drive user acquisition and revenue growth

✅ Oversee end-to-end management of campaigns, including planning, execution, optimization, and reporting

✅ Develop channel strategies that balance scale, efficiency, and localisation across diverse international markets and languages

✅ Translate performance data into actionable recommendations on creative, targeting, and messaging

✅ Define and implement a structured experimentation roadmap across creative, bidding, audiences, and landing pages

✅ Collaborate with designers and content teams to brief, review, and iterate creative assets

✅ Conduct creative analysis to identify high-performing formats and inform future asset production

✅ Feed performance learnings into wider growth strategies (e.g., LTV models, onboarding funnels)

✅ Stay updated with the latest trends and best practices in paid digital marketing

✅ Provide regular reports on campaign performance and strategic recommendations to senior management

ASSUMPTION: The responsibilities listed above are based on the job description provided. However, some details may have been simplified or combined for clarity and formatting purposes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: A minimum of 6 years of experience in paid digital marketing, with a proven track record of managing successful campaigns across multiple platforms and countries and with a minimum of 4 years’ paid social campaign management experience

Required Skills:

• Fluency in platform tools and analytics suites (e.g., Meta Ads Manager, Google Analytics, Looker/Data Studio, Singular)
• Ability to build and run A/B, multivariate, and lift tests across ad copy, creative, audiences, placements, and landing experiences
• Able to turn raw data into strategic insights — from daily channel metrics to broader funnel trends
• Skilled in briefing and reviewing creative content with a clear understanding of what drives successful results through the funnel
• Experience localising campaigns for global audiences and optimising creative and messaging for cultural relevance
• Excellent verbal and written communication skills, with the ability to collaborate effectively across teams
• Ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and deadlines

Preferred Skills:

• Experience in the laundry or on-demand service industry
• Fluency in additional languages

ASSUMPTION: The required qualifications listed above are based on the job description provided. However, some details may have been simplified or combined for clarity and formatting purposes.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a role of this level and location)

Benefits:

• Competitive benefits package
• Opportunities for professional development and career advancement
• Dynamic and supportive team environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on factors such as experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services (Laundry & Dry Cleaning)

Company Size: 51-200 employees (Small to Medium-sized company, offering a more intimate work environment with opportunities for growth and impact)

Founded: 2014 (Established company with a history of growth and success)

Company Description:

• Laundryheap is an on-demand, next-generation laundry & dry cleaning startup operating across 14 countries globally
• Offers free collection and delivery within 24 hours
• Services are available in various countries, including the UK, Ireland, France, Netherlands, UAE, Denmark, Qatar, USA, Kuwait, Bahrain, Saudi Arabia, Singapore, and Peru

Company Specialties:

• Laundry & Dry Cleaning
• Logistics & Operations
• B2B & B2C Services
• Technology & Business Development
• Operational Excellence

Company Website: https://www.laundryheap.co.uk

ASSUMPTION: Laundryheap is a well-established company in the laundry and dry cleaning industry, with a strong focus on technology and operational excellence. They offer a range of services across multiple countries, providing opportunities for growth and career advancement.

📊 Role Analysis

Career Level: Mid to Senior-level role, reporting directly to the Head of Marketing or a similar position

Reporting Structure: This role may have team members reporting to it, depending on the company's organizational structure

Work Arrangement: On-site, with the possibility of occasional remote work for meetings or specific projects

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on international projects and expand skills in global marketing
• Chance to contribute to the company's growth and success in the competitive laundry and dry cleaning industry

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole. The ideal candidate will be eager to take on new challenges and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on innovation and technology

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of Karnataka, located in southern India
• Known for its vibrant tech industry and high quality of life
• Offers a mix of urban and cultural experiences, with numerous parks, museums, and historical sites

Work Schedule: Standard office hours, with flexibility for remote work or adjusted hours as needed

ASSUMPTION: The work environment at Laundryheap is dynamic and collaborative, with a focus on innovation and technology. The office is located in Bengaluru, a vibrant city with a high quality of life and numerous cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• In-depth interviews with the marketing team and other stakeholders
• Final decision and offer

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign management and optimization experience
• Cultural awareness and localization strategies
• Communication and collaboration skills
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience in paid digital marketing, with a focus on paid social campaigns
• Demonstrate strong data analysis and interpretation skills in your resume and cover letter
• Showcase your ability to work collaboratively and effectively with cross-functional teams
• Tailor your application to emphasize your fit with Laundryheap's company culture and values

ATS Keywords: Performance Marketing, Paid Digital Marketing, Campaign Management, Data Analysis, Creative Briefing, A/B Testing, Multivariate Testing, Audience Targeting, Cultural Relevance, Collaboration, Communication, Optimization, Reporting, Strategic Insights, User Acquisition, Revenue Growth

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on data analysis and interpretation skills, campaign management experience, and cultural awareness. Applicants should tailor their applications to highlight their relevant experience and fit with the company's culture and values.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Analytics
• Looker/Data Studio
• Singular
• Additional tools and platforms as needed for specific campaigns and projects

ASSUMPTION: The ideal candidate will be proficient in using platform tools and analytics suites to manage and optimize paid digital marketing campaigns. They may also be expected to learn and utilize additional tools and platforms as needed for specific projects.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• How do you approach localising campaigns for global audiences, and can you provide an example from a previous role?
• Can you describe a time when you had to optimize a campaign based on performance data, and what was the outcome?
• How do you balance the need for data-driven decision-making with the importance of creativity and innovation in marketing campaigns?

ASSUMPTION: Laundryheap values candidates who are data-driven, collaborative, and adaptable, with a strong focus on innovation and customer-centricity. Applicants should be able to demonstrate their fit with the company's values and work style in their application and interviews.

⚠️ Potential Challenges

• Managing campaigns across multiple international markets and languages
• Keeping up with the latest trends and best practices in paid digital marketing
• Balancing the need for scale and efficiency with the importance of localization and cultural relevance
• Working in a fast-paced, dynamic environment with multiple priorities and deadlines

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, leveraging their experience in paid digital marketing and their ability to work collaboratively and adaptably in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position has a specific focus on paid digital marketing and campaign management
• While there may be similarities with other marketing roles, this position requires a unique blend of data analysis, campaign optimization, and cultural awareness skills
• Career progression in this role may involve moving into a leadership or management position within the marketing department

ASSUMPTION: This role is unique in its focus on paid digital marketing and campaign management, requiring a specific set of skills and experiences. Applicants should be aware of the unique aspects of this role and how it differs from other marketing positions.

📝 Sample Projects

• Developing and executing a comprehensive paid media strategy to drive user acquisition and revenue growth in a new international market
• Optimizing a paid social campaign to improve conversion rates and reduce cost per acquisition
• Conducting a creative analysis to identify high-performing formats and inform future asset production

ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks and initiatives they may be expected to undertake in this role. However, the specific projects and responsibilities may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to localising campaigns for global audiences, and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as operations and customer service, to ensure consistent branding and messaging?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Laundryheap support the professional development and growth of its employees, particularly in the marketing department?
• What are the biggest challenges facing the laundry and dry cleaning industry, and how does Laundryheap differentiate itself from competitors?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the company, and the industry, allowing them to make a more informed decision about their application and potential fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your relevant experience in paid digital marketing, with a focus on paid social campaigns
• Prepare for your interview by researching Laundryheap's company culture, values, and industry trends
• Follow up with the hiring manager or HR department within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.