Performance Marketing Manager - Börse (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager - Börse (m/w/d)

🔹 Company: FinMent GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital marketing campaigns across the customer journey
• Optimizing the performance marketing funnel to increase conversion rates
• Analyzing marketing metrics and reporting on campaign performance
• Coordinating with interdisciplinary teams to create targeted content

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a data-driven approach to campaign optimization.

📋 Key Responsibilities

✅ Develop and implement innovative digital marketing strategies along the entire customer journey

✅ Plan and optimize the performance marketing funnel to increase conversion rates across various platforms

✅ Identify strategic growth opportunities and develop growth marketing campaigns to drive company growth

✅ Analyze marketing KPIs and derive optimization measures to improve campaign efficiency and effectiveness

✅ Coordinate with interdisciplinary teams to create high-quality, targeted content using modern technology

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1 to 4 years of practical experience in marketing, ideally in online marketing campaigns

Required Skills:

• Proven experience in digital marketing and campaign optimization
• Strong analytical and structural skills
• Excellent communication and team coordination skills
• Fluency in German (native level) and good English skills

Preferred Skills:

• Experience with growth marketing and customer journey optimization
• Familiarity with AI-driven marketing technologies
• Strong problem-solving skills and a proactive approach to personal growth

ASSUMPTION: Candidates with a strong passion for marketing, a willingness to take responsibility, and a desire for personal growth will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a mid-sized company in Berlin)

Benefits:

• Positive working environment with a family-like atmosphere and team events
• Own area of responsibility with direct impact on the company's success
• Real start-up atmosphere with short decision-making processes and direct contact with the strategic management
• Modern office with state-of-the-art technology and excellent transport connections
• Annual training budget of up to €5,000 and access to company expertise
• Access to FinMent products to build personal wealth
• Steep career opportunities as an expert or manager

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a mid-sized company in Berlin, taking into account the experience level and the responsibilities of the role.

📌 Applicant Insights

🔍 Company Context

Industry: FinMent is a professional training and coaching company, focusing on providing practical knowledge and tools for successful investing at the stock exchange. They are the first state-approved provider of practical, market-oriented knowledge and tools for private and institutional investors.

Company Size: FinMent is a small company with 11-50 employees, offering a close-knit team environment and direct impact on the company's success.

Founded: FinMent was founded in 2017 and has since grown to serve over 2,000 private and institutional clients.

Company Description:

• FinMent enables independent and crisis-resistant money-making at the stock exchange, without requiring prior knowledge
• The company offers a comprehensive and structured program to build wealth alongside a main job
• FinMent is state-certified and independent of all banks, focusing on methods that truly work

Company Specialties:

• Practical, market-oriented knowledge and tools for private and institutional investors
• State-certified financial education and coaching
• Accessible wealth-building strategies for individuals with small or large accounts

Company Website: finment.com

ASSUMPTION: FinMent's focus on practical, market-oriented knowledge and tools sets it apart in the financial education sector, offering applicants a unique opportunity to grow within a specialized and innovative company.

📊 Role Analysis

Career Level: Mid-level marketing professional with the opportunity to grow into an expert or management role

Reporting Structure: This role reports directly to the strategic management of FinMent, offering close collaboration and influence on the company's growth

Work Arrangement: Full-time, on-site position with flexible working hours and a modern office environment

Growth Opportunities:

• Steep career progression as an expert or manager within the company
• Access to company expertise and an annual training budget for personal development
• Opportunity to build personal wealth through access to FinMent products

ASSUMPTION: This role offers strong growth potential for motivated individuals looking to advance their marketing careers within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern office with state-of-the-art technology and excellent transport connections

Office Location(s): Leibnizstraße 56, Berlin, 10629, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and start-up scene
• The office is located in the central district of Tiergarten, offering easy access to public transportation and various amenities
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The modern office environment and central location in Berlin provide an ideal work setting for motivated marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site interview with the hiring manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Digital marketing expertise and campaign optimization skills
• Analytical and problem-solving abilities
• Communication and team coordination skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your passion for marketing and commitment to personal growth
• Prepare examples of successful marketing campaigns or projects you've led
• Research FinMent's company culture and values to show your fit for the role

ATS Keywords: Digital Marketing, Performance Marketing, Growth Marketing, Campaign Optimization, KPI Analysis, Marketing Metrics, Customer Journey, Targeted Content, Interdisciplinary Teams

ASSUMPTION: Applicants should emphasize their digital marketing expertise, campaign optimization skills, and cultural fit with FinMent's values to increase their chances of success in the application process.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Email marketing tools (e.g., Mailchimp, HubSpot)
• Project management tools (e.g., Asana, Trello)
• AI-driven marketing technologies (e.g., IBM Watson, Adobe Sensei)

ASSUMPTION: Familiarity with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms, will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Independence and self-reliance
• Practical, market-oriented knowledge
• Continuous learning and improvement
• Strong customer focus
• State-certified quality and expertise

Work Style:

• Data-driven and analytical approach
• Collaborative and team-oriented mindset
• Proactive and results-oriented
• Willingness to take responsibility and learn from failures
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you align with FinMent's values of independence, practical knowledge, and continuous learning?
• Are you comfortable working in a collaborative, team-oriented environment with a strong customer focus?
• Do you have a proactive, results-oriented work style, with a willingness to take responsibility and learn from failures?

ASSUMPTION: Applicants should assess their fit with FinMent's values and work style to ensure a successful and fulfilling career within the company.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and optimization projects simultaneously
• Keeping up with the latest digital marketing trends and technologies
• Balancing the need for data-driven decision-making with creative, innovative marketing strategies
• Working effectively with interdisciplinary teams to create targeted content
• Maintaining a strong work-life balance in a fast-paced, dynamic environment

ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and maintain a strong work-life balance in this fast-paced marketing role.

📈 Similar Roles Comparison

• This role differs from other marketing positions in its focus on performance marketing and growth strategies, as well as its unique industry context within the financial education sector
• FinMent's state-certified quality and expertise set it apart from other companies in the industry, offering applicants a unique opportunity to grow within a specialized and innovative organization
• Career progression in this role may follow a path towards expertise or management within the company, rather than a more traditional career trajectory

ASSUMPTION: Applicants should consider the unique aspects of this role and the company's industry context when evaluating their fit and career growth potential.

📝 Sample Projects

• Developing and implementing a targeted social media campaign to increase brand awareness and drive user engagement
• Optimizing the performance marketing funnel to improve conversion rates and reduce customer acquisition costs
• Collaborating with interdisciplinary teams to create targeted content for email marketing campaigns, resulting in a 20% increase in open rates and a 15% increase in click-through rates

ASSUMPTION: Applicants should be prepared to provide examples of their marketing experience and achievements, demonstrating their ability to drive results and collaborate effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• What are the most pressing marketing challenges facing the company, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does this role fit into that framework?
• What opportunities exist for career progression within the company, and how has this role contributed to the growth of previous team members?
• How does the company foster a collaborative and innovative work environment, and what role does this position play in that dynamic?

ASSUMPTION: Applicants should ask thoughtful, insightful questions to demonstrate their interest in the role and their commitment to driving success within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the FinMent job posting
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research FinMent's company culture and values to show your fit for the role
• Follow up with the hiring manager, Maksat Munal, one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.