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Performance Marketing Manager - BΓΆrse (m/w/d)

FinMent GmbH
Full-time
On-site
Berlin, Berlin, Germany
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Manager - BΓΆrse (m/w/d)

πŸ”Ή Company: FinMent GmbH

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing digital marketing campaigns across the customer journey
  • Optimizing the performance marketing funnel to increase conversion rates
  • Analyzing marketing metrics and reporting on campaign performance
  • Coordinating with interdisciplinary teams to create targeted content

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a data-driven approach to campaign optimization.

πŸ“‹ Key Responsibilities

βœ… Develop and implement innovative digital marketing strategies along the entire customer journey

βœ… Plan and optimize the performance marketing funnel to increase conversion rates across various platforms

βœ… Identify strategic growth opportunities and develop growth marketing campaigns to drive company growth

βœ… Analyze marketing KPIs and derive optimization measures to improve campaign efficiency and effectiveness

βœ… Coordinate with interdisciplinary teams to create high-quality, targeted content using modern technology

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1 to 4 years of practical experience in marketing, ideally in online marketing campaigns

Required Skills:

  • Proven experience in digital marketing and campaign optimization
  • Strong analytical and structural skills
  • Excellent communication and team coordination skills
  • Fluency in German (native level) and good English skills

Preferred Skills:

  • Experience with growth marketing and customer journey optimization
  • Familiarity with AI-driven marketing technologies
  • Strong problem-solving skills and a proactive approach to personal growth

ASSUMPTION: Candidates with a strong passion for marketing, a willingness to take responsibility, and a desire for personal growth will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a mid-sized company in Berlin)

Benefits:

  • Positive working environment with a family-like atmosphere and team events
  • Own area of responsibility with direct impact on the company's success
  • Real start-up atmosphere with short decision-making processes and direct contact with the strategic management
  • Modern office with state-of-the-art technology and excellent transport connections
  • Annual training budget of up to €5,000 and access to company expertise
  • Access to FinMent products to build personal wealth
  • Steep career opportunities as an expert or manager

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a mid-sized company in Berlin, taking into account the experience level and the responsibilities of the role.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: FinMent is a professional training and coaching company, focusing on providing practical knowledge and tools for successful investing at the stock exchange. They are the first state-approved provider of practical, market-oriented knowledge and tools for private and institutional investors.

Company Size: FinMent is a small company with 11-50 employees, offering a close-knit team environment and direct impact on the company's success.

Founded: FinMent was founded in 2017 and has since grown to serve over 2,000 private and institutional clients.

Company Description:

  • FinMent enables independent and crisis-resistant money-making at the stock exchange, without requiring prior knowledge
  • The company offers a comprehensive and structured program to build wealth alongside a main job
  • FinMent is state-certified and independent of all banks, focusing on methods that truly work

Company Specialties:

  • Practical, market-oriented knowledge and tools for private and institutional investors
  • State-certified financial education and coaching
  • Accessible wealth-building strategies for individuals with small or large accounts

Company Website: finment.com

ASSUMPTION: FinMent's focus on practical, market-oriented knowledge and tools sets it apart in the financial education sector, offering applicants a unique opportunity to grow within a specialized and innovative company.

πŸ“Š Role Analysis

Career Level: Mid-level marketing professional with the opportunity to grow into an expert or management role

Reporting Structure: This role reports directly to the strategic management of FinMent, offering close collaboration and influence on the company's growth

Work Arrangement: Full-time, on-site position with flexible working hours and a modern office environment

Growth Opportunities:

  • Steep career progression as an expert or manager within the company
  • Access to company expertise and an annual training budget for personal development
  • Opportunity to build personal wealth through access to FinMent products

ASSUMPTION: This role offers strong growth potential for motivated individuals looking to advance their marketing careers within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern office with state-of-the-art technology and excellent transport connections

Office Location(s): Leibnizstraße 56, Berlin, 10629, DE

Geographic Context:

  • Berlin is a vibrant, multicultural city with a thriving tech and start-up scene
  • The office is located in the central district of Tiergarten, offering easy access to public transportation and various amenities
  • The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The modern office environment and central location in Berlin provide an ideal work setting for motivated marketing professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • On-site interview with the hiring manager and relevant team members
  • Final decision and job offer

Key Assessment Areas:

  • Digital marketing expertise and campaign optimization skills
  • Analytical and problem-solving abilities
  • Communication and team coordination skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Demonstrate your passion for marketing and commitment to personal growth
  • Prepare examples of successful marketing campaigns or projects you've led
  • Research FinMent's company culture and values to show your fit for the role

ATS Keywords: Digital Marketing, Performance Marketing, Growth Marketing, Campaign Optimization, KPI Analysis, Marketing Metrics, Customer Journey, Targeted Content, Interdisciplinary Teams

ASSUMPTION: Applicants should emphasize their digital marketing expertise, campaign optimization skills, and cultural fit with FinMent's values to increase their chances of success in the application process.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Social media platforms (e.g., Facebook, Instagram, LinkedIn)
  • Email marketing tools (e.g., Mailchimp, HubSpot)
  • Project management tools (e.g., Asana, Trello)
  • AI-driven marketing technologies (e.g., IBM Watson, Adobe Sensei)

ASSUMPTION: Familiarity with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms, will be essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Independence and self-reliance
  • Practical, market-oriented knowledge
  • Continuous learning and improvement
  • Strong customer focus
  • State-certified quality and expertise

Work Style:

  • Data-driven and analytical approach
  • Collaborative and team-oriented mindset
  • Proactive and results-oriented
  • Willingness to take responsibility and learn from failures
  • Strong communication and interpersonal skills

Self-Assessment Questions:

  • Do you align with FinMent's values of independence, practical knowledge, and continuous learning?
  • Are you comfortable working in a collaborative, team-oriented environment with a strong customer focus?
  • Do you have a proactive, results-oriented work style, with a willingness to take responsibility and learn from failures?

ASSUMPTION: Applicants should assess their fit with FinMent's values and work style to ensure a successful and fulfilling career within the company.

⚠️ Potential Challenges

  • Managing multiple marketing campaigns and optimization projects simultaneously
  • Keeping up with the latest digital marketing trends and technologies
  • Balancing the need for data-driven decision-making with creative, innovative marketing strategies
  • Working effectively with interdisciplinary teams to create targeted content
  • Maintaining a strong work-life balance in a fast-paced, dynamic environment

ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and maintain a strong work-life balance in this fast-paced marketing role.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing positions in its focus on performance marketing and growth strategies, as well as its unique industry context within the financial education sector
  • FinMent's state-certified quality and expertise set it apart from other companies in the industry, offering applicants a unique opportunity to grow within a specialized and innovative organization
  • Career progression in this role may follow a path towards expertise or management within the company, rather than a more traditional career trajectory

ASSUMPTION: Applicants should consider the unique aspects of this role and the company's industry context when evaluating their fit and career growth potential.

πŸ“ Sample Projects

  • Developing and implementing a targeted social media campaign to increase brand awareness and drive user engagement
  • Optimizing the performance marketing funnel to improve conversion rates and reduce customer acquisition costs
  • Collaborating with interdisciplinary teams to create targeted content for email marketing campaigns, resulting in a 20% increase in open rates and a 15% increase in click-through rates

ASSUMPTION: Applicants should be prepared to provide examples of their marketing experience and achievements, demonstrating their ability to drive results and collaborate effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

  • What are the most pressing marketing challenges facing the company, and how can this role address them?
  • How does the company support the professional development and growth of its marketing team members?
  • What is the company's approach to work-life balance, and how does this role fit into that framework?
  • What opportunities exist for career progression within the company, and how has this role contributed to the growth of previous team members?
  • How does the company foster a collaborative and innovative work environment, and what role does this position play in that dynamic?

ASSUMPTION: Applicants should ask thoughtful, insightful questions to demonstrate their interest in the role and their commitment to driving success within the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the FinMent job posting
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns or projects you've led
  • Research FinMent's company culture and values to show your fit for the role
  • Follow up with the hiring manager, Maksat Munal, one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.