π Core Information
πΉ Job Title: Performance Marketing Manager - BΓΆrse (m/w/d)
πΉ Company: FinMent GmbH
πΉ Location: Berlin, Germany
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: June 2, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing campaigns across the customer journey
- Optimizing the performance marketing funnel to increase conversion rates
- Analyzing marketing metrics and reporting on campaign performance
- Coordinating with interdisciplinary teams to create targeted content
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a data-driven approach to campaign optimization.
π Key Responsibilities
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Develop and implement innovative digital marketing strategies along the entire customer journey
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Plan and optimize the performance marketing funnel to increase conversion rates across various platforms
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Identify strategic growth opportunities and develop growth marketing campaigns to drive company growth
β
Analyze marketing KPIs and derive optimization measures to improve campaign efficiency and effectiveness
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Coordinate with interdisciplinary teams to create high-quality, targeted content using modern technology
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with cross-functional teams.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1 to 4 years of practical experience in marketing, ideally in online marketing campaigns
Required Skills:
- Proven experience in digital marketing and campaign optimization
- Strong analytical and structural skills
- Excellent communication and team coordination skills
- Fluency in German (native level) and good English skills
Preferred Skills:
- Experience with growth marketing and customer journey optimization
- Familiarity with AI-driven marketing technologies
- Strong problem-solving skills and a proactive approach to personal growth
ASSUMPTION: Candidates with a strong passion for marketing, a willingness to take responsibility, and a desire for personal growth will be most successful in this role.
π° Compensation & Benefits
Salary Range: β¬45,000 - β¬60,000 per year (based on experience and industry standards for a mid-sized company in Berlin)
Benefits:
- Positive working environment with a family-like atmosphere and team events
- Own area of responsibility with direct impact on the company's success
- Real start-up atmosphere with short decision-making processes and direct contact with the strategic management
- Modern office with state-of-the-art technology and excellent transport connections
- Annual training budget of up to β¬5,000 and access to company expertise
- Access to FinMent products to build personal wealth
- Steep career opportunities as an expert or manager
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for a mid-sized company in Berlin, taking into account the experience level and the responsibilities of the role.
π Applicant Insights
π Company Context
Industry: FinMent is a professional training and coaching company, focusing on providing practical knowledge and tools for successful investing at the stock exchange. They are the first state-approved provider of practical, market-oriented knowledge and tools for private and institutional investors.
Company Size: FinMent is a small company with 11-50 employees, offering a close-knit team environment and direct impact on the company's success.
Founded: FinMent was founded in 2017 and has since grown to serve over 2,000 private and institutional clients.
Company Description:
- FinMent enables independent and crisis-resistant money-making at the stock exchange, without requiring prior knowledge
- The company offers a comprehensive and structured program to build wealth alongside a main job
- FinMent is state-certified and independent of all banks, focusing on methods that truly work
Company Specialties:
- Practical, market-oriented knowledge and tools for private and institutional investors
- State-certified financial education and coaching
- Accessible wealth-building strategies for individuals with small or large accounts
Company Website: finment.com
ASSUMPTION: FinMent's focus on practical, market-oriented knowledge and tools sets it apart in the financial education sector, offering applicants a unique opportunity to grow within a specialized and innovative company.
π Role Analysis
Career Level: Mid-level marketing professional with the opportunity to grow into an expert or management role
Reporting Structure: This role reports directly to the strategic management of FinMent, offering close collaboration and influence on the company's growth
Work Arrangement: Full-time, on-site position with flexible working hours and a modern office environment
Growth Opportunities:
- Steep career progression as an expert or manager within the company
- Access to company expertise and an annual training budget for personal development
- Opportunity to build personal wealth through access to FinMent products
ASSUMPTION: This role offers strong growth potential for motivated individuals looking to advance their marketing careers within a dynamic and innovative company.
π Location & Work Environment
Office Type: Modern office with state-of-the-art technology and excellent transport connections
Office Location(s): LeibnizstraΓe 56, Berlin, 10629, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and start-up scene
- The office is located in the central district of Tiergarten, offering easy access to public transportation and various amenities
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The modern office environment and central location in Berlin provide an ideal work setting for motivated marketing professionals.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- On-site interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Digital marketing expertise and campaign optimization skills
- Analytical and problem-solving abilities
- Communication and team coordination skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your passion for marketing and commitment to personal growth
- Prepare examples of successful marketing campaigns or projects you've led
- Research FinMent's company culture and values to show your fit for the role
ATS Keywords: Digital Marketing, Performance Marketing, Growth Marketing, Campaign Optimization, KPI Analysis, Marketing Metrics, Customer Journey, Targeted Content, Interdisciplinary Teams
ASSUMPTION: Applicants should emphasize their digital marketing expertise, campaign optimization skills, and cultural fit with FinMent's values to increase their chances of success in the application process.
π οΈ Tools & Technologies
- Google Analytics
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Email marketing tools (e.g., Mailchimp, HubSpot)
- Project management tools (e.g., Asana, Trello)
- AI-driven marketing technologies (e.g., IBM Watson, Adobe Sensei)
ASSUMPTION: Familiarity with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms, will be essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Independence and self-reliance
- Practical, market-oriented knowledge
- Continuous learning and improvement
- Strong customer focus
- State-certified quality and expertise
Work Style:
- Data-driven and analytical approach
- Collaborative and team-oriented mindset
- Proactive and results-oriented
- Willingness to take responsibility and learn from failures
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you align with FinMent's values of independence, practical knowledge, and continuous learning?
- Are you comfortable working in a collaborative, team-oriented environment with a strong customer focus?
- Do you have a proactive, results-oriented work style, with a willingness to take responsibility and learn from failures?
ASSUMPTION: Applicants should assess their fit with FinMent's values and work style to ensure a successful and fulfilling career within the company.
β οΈ Potential Challenges
- Managing multiple marketing campaigns and optimization projects simultaneously
- Keeping up with the latest digital marketing trends and technologies
- Balancing the need for data-driven decision-making with creative, innovative marketing strategies
- Working effectively with interdisciplinary teams to create targeted content
- Maintaining a strong work-life balance in a fast-paced, dynamic environment
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and maintain a strong work-life balance in this fast-paced marketing role.
π Similar Roles Comparison
- This role differs from other marketing positions in its focus on performance marketing and growth strategies, as well as its unique industry context within the financial education sector
- FinMent's state-certified quality and expertise set it apart from other companies in the industry, offering applicants a unique opportunity to grow within a specialized and innovative organization
- Career progression in this role may follow a path towards expertise or management within the company, rather than a more traditional career trajectory
ASSUMPTION: Applicants should consider the unique aspects of this role and the company's industry context when evaluating their fit and career growth potential.
π Sample Projects
- Developing and implementing a targeted social media campaign to increase brand awareness and drive user engagement
- Optimizing the performance marketing funnel to improve conversion rates and reduce customer acquisition costs
- Collaborating with interdisciplinary teams to create targeted content for email marketing campaigns, resulting in a 20% increase in open rates and a 15% increase in click-through rates
ASSUMPTION: Applicants should be prepared to provide examples of their marketing experience and achievements, demonstrating their ability to drive results and collaborate effectively with cross-functional teams.
β Key Questions to Ask During Interview
- What are the most pressing marketing challenges facing the company, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
- What opportunities exist for career progression within the company, and how has this role contributed to the growth of previous team members?
- How does the company foster a collaborative and innovative work environment, and what role does this position play in that dynamic?
ASSUMPTION: Applicants should ask thoughtful, insightful questions to demonstrate their interest in the role and their commitment to driving success within the company.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the FinMent job posting
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research FinMent's company culture and values to show your fit for the role
- Follow up with the hiring manager, Maksat Munal, one week after submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.