Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Arrow Electronics

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing and Communications

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global performance marketing strategy
• Optimizing channel performance across paid, organic, and owned media
• Managing performance marketing budget allocation
• Collaborating cross-functionally to align with business objectives
• Mentoring and developing channel specialists

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to drive marketing success and ROI.

📋 Key Responsibilities

✅ Develop and execute comprehensive global strategy for all performance marketing channels

✅ Optimize channel performance for key traffic KPIs across paid, organic, and owned media

✅ Establish and manage performance marketing budget allocation across channels and regions

✅ Facilitate cross-functional collaboration with Digital, Finance, and Global Components teams

✅ Conduct regular performance reviews to identify optimization opportunities

✅ Evaluate and refine marketing processes, standards, and technologies

✅ Manage vendor relationships and contracts with third-party partners and aggregator platforms

✅ Ensure all performance channels support and align with the company's global marketing strategy

✅ Design and implement data-driven acquisition campaigns to maximize revenue and ROI

✅ Provide mentorship and professional development to channel specialists

✅ Oversee financial processes for all marketing channels

✅ Lead the implementation and continuous improvement of marketing processes and technologies

✅ Apply analytical insights to optimize campaign performance across all channels

✅ Manage third-party and aggregator partnerships to ensure successful execution of marketing agreements

✅ Collaborate with Integrated Marketing and Strategic Programs teams to align performance marketing with broader marketing initiatives

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management to achieve marketing goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience specifically leading performance marketing teams

Required Skills:

• Proven experience in performance marketing across social, display, programmatic, and aggregator channels
• Demonstrated success building and scaling acquisition campaigns with measurable ROI impact
• Hands-on experience with major marketing platforms including Facebook Business Manager and Google Ads
• Advanced data analysis capabilities with ability to extract actionable insights from complex datasets
• Strong knowledge of digital marketing platforms, analytics tools, and attribution models
• Experience leading and developing marketing teams
• Experience managing international/regional marketing strategies

Preferred Skills:

• Continuous learner who embraces feedback and drives improvement
• Champion of process excellence to enable organizational maturity
• Collaborative mindset with ability to work effectively across organizational boundaries
• Excellent project management and organizational skills
• Experience with marketing automation and CRM platforms
• Strategic and creative problem-solving approach with adaptability to changing market conditions
• Expertise in advanced marketing attribution methodologies and optimization techniques
• Proven ability to increase marketing effectiveness and efficiency
• Experience with change management and organizational development

ASSUMPTION: A strong background in performance marketing, data analysis, and team leadership is crucial for success in this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Insurance
• Bonus
• Growth Opportunity

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for a Performance Marketing Manager role in Bangalore, India.

📌 Applicant Insights

🔍 Company Context

Industry: Arrow Electronics operates in the technology industry, focusing on value-added distribution, global supply chain management, and marketing and business development support services.

Company Size: Arrow Electronics is a large company with over 20,000 employees globally, providing ample opportunities for career growth and collaboration.

Founded: 1935, with a rich history in the technology industry

Company Description:

• Enables technology solutions that improve business and daily life
• Guides innovation forward for over 210,000 leading technology manufacturers and service providers
• Spans the entire technology landscape, helping customers create, make, and manage forward-thinking products

Company Specialties:

• Value-added distribution
• Global supply chain management
• Marketing and business development support services
• Emerging technology solutions
• IT asset disposition and value recovery
• Design engineering
• Enterprise mobility
• Data center management

Company Website: arrow.com

ASSUMPTION: Arrow Electronics' extensive experience and global presence offer a robust environment for professional growth and learning.

📊 Role Analysis

Career Level: Mid to Senior level, with opportunities for growth into leadership roles

Reporting Structure: This role reports directly to the Head of Digital Marketing and collaborates with various teams, including Digital, Finance, and Global Components

Work Arrangement: On-site, full-time position with flexible work arrangements possible

Growth Opportunities:

• Progression into leadership roles within the marketing department
• Expansion into other areas of digital marketing or related fields
• International assignments and exposure to global teams

ASSUMPTION: This role provides ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Bangalore, India

Geographic Context:

• Bangalore is a major tech hub with a vibrant startup ecosystem
• The city offers a mix of urban and green spaces, with numerous parks and recreational facilities
• Bangalore has a moderate climate, with warm and humid weather during the summer and cool, dry weather during the winter

Work Schedule: Standard office hours with flexible work arrangements possible

ASSUMPTION: Bangalore provides an ideal work environment for technology professionals, with a thriving industry and high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with hiring manager and team members
• Final round interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Leadership and team management skills
• Cross-functional collaboration and communication skills
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience and achievements in performance marketing
• Demonstrate strong analytical skills and data-driven approach in your resume and cover letter
• Showcase your ability to manage and develop teams in your application materials
• Research Arrow Electronics' company culture and values to tailor your application accordingly

ATS Keywords: Performance Marketing, Digital Marketing, Data Analysis, Campaign Management, Team Leadership, Budget Management, Acquisition Campaigns, Marketing Automation, CRM Platforms, Attribution Models, Process Improvement, Change Management

ASSUMPTION: A strong focus on data-driven marketing, strategic thinking, and team leadership will be crucial for success in the interview process.

🛠️ Tools & Technologies

• Facebook Business Manager
• Google Ads
• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in relevant marketing platforms, data analysis tools, and project management software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Integrity
• Collaboration
• Excellence

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Agile and adaptable
• Results-focused and accountable

Self-Assessment Questions:

• How do you approach data-driven decision-making in marketing campaigns?
• Can you provide an example of a time when you successfully managed a cross-functional team to achieve marketing objectives?
• How do you stay up-to-date with the latest trends and best practices in performance marketing?

ASSUMPTION: Strong alignment with Arrow Electronics' company values and a data-driven, collaborative work style will be crucial for success in this role.

⚠️ Potential Challenges

• Managing a global team with varying time zones and cultural backgrounds
• Balancing strategic planning and day-to-day execution
• Keeping up with the fast-paced nature of the digital marketing landscape
• Adapting to changing market conditions and business priorities

ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses heavily on performance-based marketing channels and ROI-driven campaigns
• This role requires a strong analytical background and data-driven approach, similar to other data-focused positions within the company
• Career progression in this role may lead to leadership positions within the marketing department or related fields

ASSUMPTION: Understanding the unique aspects of this role and its comparison to similar positions will help applicants tailor their application materials accordingly.

📝 Sample Projects

• Developing and executing a global acquisition campaign across multiple performance marketing channels
• Optimizing channel performance and ROI through data analysis and A/B testing
• Managing and mentoring a team of channel specialists to drive channel-specific growth and success

ASSUMPTION: Familiarity with these project types will be beneficial for applicants, as they demonstrate an understanding of the role's requirements.

❓ Key Questions to Ask During Interview

• How does this role collaborate with other marketing teams and departments within the organization?
• What are the key priorities for this role in the first 90 days?
• How does Arrow Electronics support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the performance marketing team currently, and how can this role address them?
• How does Arrow Electronics measure the success of its performance marketing campaigns, and what KPIs are most important for this role?

ASSUMPTION: Asking thoughtful, role-specific questions will demonstrate your interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing, data analysis, and team leadership
• Prepare examples of successful performance marketing campaigns and their impact on ROI
• Research Arrow Electronics' company culture and values to ensure a strong fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.