📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: StartEngine
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: March 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Driving raise targets for companies using the StartEngine platform
- Developing and executing digital marketing campaigns
- Ensuring messaging aligns with companies' mission statements
- Tracking and publishing weekly performance reports
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage marketing campaigns and meet raise targets.
📋 Key Responsibilities
✅ Own and deliver on raise targets for companies using the StartEngine platform
✅ Develop and execute digital marketing campaigns, primarily using Meta and Google Ads
✅ Ensure marketing messages align with companies' mission statements
✅ Track and publish weekly performance reports using quantitative results
ASSUMPTION: The role may involve occasional collaboration with cross-functional teams, such as sales and product, to ensure marketing efforts support overall business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in full lifecycle marketing and advertising, with a focus on strategic execution and budget management of $1m+
Required Skills:
- Expertise in Paid Social, specifically Meta and Google Ads
- Proven track record of setting and achieving metrics
- Strong communication skills, both verbal and written
- Ability to thrive in a fast-paced, innovative, team-driven, and high-energy environment
- Results-oriented with a desire to exceed expectations
Preferred Skills:
- Experience with email marketing
- Familiarity with the startup ecosystem and equity crowdfunding
ASSUMPTION: Candidates with experience in performance marketing, particularly in the tech or finance industries, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- 100% covered Medical/Dental/Vision - pick your own plan
- Generous Equity package
- Unlimited PTO and sick days
- Paid WeWork Usage (optional)
- 100% Remote
- Team Off-sites and Celebration Dinners
- Paid Maternity/Paternity leave
- 401K program
- Flexible hours
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: StartEngine operates in the FinTech industry, focusing on equity crowdfunding and alternative investing.
Company Size: StartEngine has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: 2014, with a history of rapid growth and expansion in the equity crowdfunding space.
Company Description:
- StartEngine is a leading equity crowdfunding platform in the U.S.
- It enables everyday people to invest in early-growth companies and startups.
- The company was created by Howard Marks, co-founder of Activision, and Ron Miller.
Company Specialties:
- Startups
- Crowdfunding
- Equity Crowdfunding
- Technology
- Finance
- Capital
- Growth
- Marketing
- Regulation Crowdfunding
Company Website: www.startengine.com
ASSUMPTION: StartEngine's focus on innovation and growth creates an exciting work environment for marketing professionals.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.
Reporting Structure: The Performance Marketing Manager will report directly to the marketing leadership team.
Work Arrangement: 100% remote, with flexible hours and unlimited PTO.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department.
- Opportunities to work on diverse campaigns and learn from experienced team members.
- Chance to contribute to the growth and success of a rapidly expanding FinTech startup.
ASSUMPTION: The role offers ample opportunities for professional growth and development within the marketing field.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (remote work)
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere.
- The company is headquartered in Los Angeles, CA, but employees can be based anywhere in the United States.
- The FinTech industry is rapidly growing and evolving, providing ample opportunities for innovation and career advancement.
Work Schedule: Full-time (40 hours per week) with flexible scheduling and unlimited PTO.
ASSUMPTION: The remote work environment may require strong self-motivation and time management skills to maintain productivity and focus.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR team
- Interview with the marketing leadership team
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and reporting
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume and cover letter.
- Demonstrate a strong understanding of the equity crowdfunding industry and StartEngine's business model.
- Prepare examples of successful marketing campaigns you've managed and the results you achieved.
ATS Keywords: Performance Marketing, Digital Marketing, Paid Social, Meta Ads, Google Ads, Email Marketing, Lifecycle Marketing, Budget Management, Metrics Setting, Communication Skills, Creative Thinking, Adaptability, Dependability, Responsibility, Results Orientation, Team Collaboration
ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of candidates being considered.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may change or evolve as the company grows and adopts new platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Growth
- Collaboration
- Integrity
- Customer-centric
Work Style:
- Fast-paced and dynamic
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do I thrive in fast-paced, innovative environments?
- Am I comfortable working remotely and managing my own time?
- Do I have strong communication skills and the ability to work effectively with diverse teams?
ASSUMPTION: StartEngine values candidates who are passionate about their work, eager to learn, and committed to driving results in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously for various companies with different goals and target audiences.
- Keeping up with the rapidly evolving FinTech industry and adapting marketing strategies accordingly.
- Ensuring consistent messaging and branding across multiple channels and platforms.
- Balancing the need for creativity and innovation with the requirement to meet raise targets and achieve quantitative results.
ASSUMPTION: The role may present unique challenges, but also offers significant opportunities for professional growth and impact.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on performance marketing and driving raise targets for companies using the StartEngine platform.
- The role requires a strong understanding of the equity crowdfunding industry and the ability to adapt marketing strategies to support various companies' unique goals and target audiences.
- Career progression may involve taking on more responsibilities within the marketing department or moving into a leadership role within the company.
ASSUMPTION: The role offers a unique blend of marketing and finance industry experience, providing a strong foundation for a successful career in performance marketing.
📝 Sample Projects
- Developing and executing a successful marketing campaign for a startup raising funds on the StartEngine platform, resulting in a significant increase in investor engagement and capital raised.
- Analyzing campaign performance data to identify trends, optimize strategies, and improve overall marketing effectiveness.
- Collaborating with cross-functional teams to ensure marketing efforts align with overall business objectives and support the growth of the StartEngine platform.
ASSUMPTION: Sample projects may vary depending on the specific needs and goals of the companies using the StartEngine platform and the overall marketing strategy of the company.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle for companies using the StartEngine platform?
- How does the marketing team collaborate with other departments, such as sales and product, to ensure consistent messaging and branding?
- What are the most significant challenges facing the equity crowdfunding industry, and how does StartEngine differentiate itself from competitors?
- How does StartEngine support the professional growth and development of its employees, particularly within the marketing department?
- What is the company's approach to work-life balance and employee well-being, particularly in a remote work environment?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Prepare examples of successful marketing campaigns you've managed and the results you achieved.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
