Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: HighLevel

🔹 Location: India (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and optimizing data-driven performance marketing campaigns across multiple paid channels
• Managing day-to-day performance marketing operations, including campaign setup, budget pacing, optimizations, and reporting
• Analyzing campaign data across the funnel to identify actionable insights and drive continuous improvements in ROI and customer acquisition cost (CAC)
• Collaborating closely with internal teams to align campaign strategies with overall marketing and business goals
• Building and scaling demand generation strategies with a strong focus on B2B customer acquisition

ASSUMPTION: This role requires a high level of autonomy and self-management, as well as strong collaboration skills to work effectively with various internal teams and external vendors.

📋 Key Responsibilities

✅ Developing, executing, and optimizing data-driven performance marketing campaigns across paid channels such as Google Ads, LinkedIn Ads, Facebook Ads, YouTube, DemandGen, and more

✅ Designing and implementing A/B tests across ad creatives, audiences, bidding strategies, and landing pages to continually improve performance

✅ Managing day-to-day performance marketing operations, including campaign setup, budget pacing, optimizations, and reporting

✅ Analyzing campaign data across the funnel to identify actionable insights and drive continuous improvements in ROI and customer acquisition cost (CAC)

✅ Building and scaling demand generation strategies with a strong focus on B2B customer acquisition

✅ Collaborating closely with internal teams (Product Marketing, Content, Design) to align campaign strategies with overall marketing and business goals

✅ Developing and maintaining dashboards and reports to monitor performance across platforms, delivering actionable insights to stakeholders

✅ Staying current on digital marketing best practices, platform updates, and emerging trends to maintain a competitive edge

✅ Owning and managing relationships with external vendors, agencies, and platform representatives (e.g., Google, Meta, LinkedIn)

✅ Implementing audience segmentation and personalization strategies to maximize ad relevance and conversion rates

✅ Driving the creation of compelling ad copy, landing page experiences, and campaign creatives in collaboration with design and content teams

✅ Maintaining rigorous QA processes to ensure campaign accuracy and high standards before launch

✅ Continuously monitoring competitor activities and market dynamics to inform strategy adjustments

ASSUMPTION: This role requires a strong focus on data analysis, continuous learning, and adaptability to new trends and platforms in the digital marketing landscape.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent experience in SaaS or B2B marketing)

Experience: 5+ years of hands-on experience managing paid media campaigns, preferably in a SaaS or B2B environment

Required Skills:

• Proven experience running A/B tests and applying learnings to optimize marketing performance
• Strong analytical skills with the ability to interpret data, generate insights, and make data-backed decisions
• Deep understanding of various paid media platforms including Google Ads, LinkedIn, Facebook, YouTube, and emerging ad technologies
• Proficiency with analytics and marketing tools such as Google Analytics, Looker, Tableau, or similar platforms
• Experience managing budgets across multiple platforms, with a focus on maximizing return on investment (ROI)
• Strong project management skills with an ability to handle multiple campaigns and priorities simultaneously
• Excellent collaboration and communication skills — able to partner cross-functionally and manage agency relationships effectively

Preferred Skills:

• Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce)
• A proactive, growth-oriented mindset with a strong attention to detail and commitment to continuous learning

ASSUMPTION: Candidates with relevant certifications (e.g., Google Ads, Meta) and experience in a remote-first environment will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a P4 level role in India)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible work arrangements
• Professional development opportunities

Working Hours: Mon-Fri 6:30 PM-3:30 AM IST (Flexible, results-driven environment)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a P4 level role in India. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically SaaS marketing and sales platforms

Company Size: 1,001-5,000 employees (Large, global organization with a remote-first culture)

Founded: 2018 (Relatively young, fast-growing company)

Company Description:

• HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth
• The platform processes over 15 billion API hits and handles more than 2.5 billion message events every day, managing 470 terabytes of data distributed across five databases and operating with a network of over 250 microservices
• HighLevel supports over 1 million domain names and serves over 2 million businesses worldwide

Company Specialties:

• SaaS marketing and sales platform
• Customer relationship management (CRM)
• Email marketing
• Two-way SMS
• Funnel builder

Company Website: https://www.gohighlevel.com/

ASSUMPTION: HighLevel's global presence and remote-first culture offer unique opportunities for professional growth and exposure to diverse markets.

📊 Role Analysis

Career Level: Mid-level to senior (P4) marketing role with significant responsibility and growth potential

Reporting Structure: Reports directly to the Sr. Manager, Performance Marketing

Work Arrangement: Remote solely, with flexible working hours and a focus on results and performance

Growth Opportunities:

• Potential to lead and mentor junior team members as the team grows
• Opportunities to expand responsibilities and take on more strategic initiatives as the company scales
• Chance to work on high-impact projects that drive business growth and innovation

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (No physical office location)

Office Location(s): N/A

Geographic Context:

• India has a large and growing market for SaaS products and services
• The remote work environment allows for greater flexibility and work-life balance
• HighLevel's global presence provides opportunities to work with diverse teams and clients

Work Schedule: Mon-Fri 6:30 PM-3:30 AM IST (Flexible, results-driven environment)

ASSUMPTION: The remote work environment and flexible hours allow for a better work-life balance and the ability to work from anywhere in India.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign strategy and optimization
• Communication and collaboration skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant experience and achievements in managing paid media campaigns
• Demonstrate a strong understanding of data analysis and optimization strategies
• Showcase your ability to work effectively in a remote, collaborative environment
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability

ATS Keywords: Performance Marketing, Digital Advertising, Data Analysis, A/B Testing, Campaign Optimization, B2B Marketing, Google Ads, LinkedIn Ads, Facebook Ads, YouTube, DemandGen, Analytics Tools, CRM Tools, Project Management, Collaboration, Communication

ASSUMPTION: HighLevel's hiring process is designed to assess your technical skills, cultural fit, and ability to thrive in a remote, fast-paced environment.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• Facebook Ads
• YouTube
• DemandGen
• Google Analytics
• Looker
• Tableau
• CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Results-driven and accountable
• Diverse and inclusive

Work Style:

• Remote and flexible work arrangements
• Data-driven decision making
• Continuous learning and improvement
• Collaborative and supportive team environment
• Fast-paced and dynamic

Self-Assessment Questions:

• Do I thrive in a remote, collaborative environment?
• Am I comfortable working with data and making data-driven decisions?
• Do I have a strong desire to learn and adapt to new technologies and trends?
• Am I able to manage multiple priorities and campaigns simultaneously?
• Do I possess strong communication and collaboration skills?

ASSUMPTION: HighLevel values candidates who are self-motivated, results-driven, and able to thrive in a remote, collaborative environment.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Working effectively in a remote, global team
• Keeping up with the latest trends and updates in digital marketing platforms
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, adaptable mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on B2B customer acquisition and demand generation strategies
• HighLevel's global presence and remote-first culture offer unique opportunities for professional growth and exposure to diverse markets
• Compared to similar roles in the industry, this position offers a high level of responsibility and growth potential

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for experienced performance marketers looking to make a significant impact in a dynamic, global organization.

📝 Sample Projects

• Developing and executing a successful Google Ads campaign to drive high-quality leads and trials for HighLevel's platform
• Optimizing LinkedIn Ads campaigns to improve ROI and reduce customer acquisition costs for a specific target audience
• Collaborating with internal teams to create and launch a new YouTube ad campaign, driving brand awareness and user acquisition

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Performance Marketing Manager may undertake to drive business growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader marketing strategy?
• How does HighLevel support the professional development and growth of its employees, particularly in the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does HighLevel measure and track the success of its performance marketing campaigns, and what are the key KPIs for this role?
• What are the biggest challenges facing the performance marketing team currently, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in managing paid media campaigns, data analysis, and optimization strategies
• Prepare for the interview process by researching HighLevel's platform, market position, and company culture
• Follow up with the hiring manager after your interview to express your interest and reiterate your qualifications for the role
• If selected for the final round, be prepared to present a data-driven marketing strategy or case study that demonstrates your ability to drive results and optimize performance

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.