Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Shippo

🔹 Location: United States (Remote)

🔹 Job Type: Full Time - Remote

🔹 Category: Software Development

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition through performance marketing channels with a focus on SEM
• Optimizing Google Ads campaigns to meet user acquisition targets with efficient CAC
• Continuously experimenting with new and existing channels to identify high-performing initiatives
• Analyzing campaign performance, interpreting data, and implementing data-driven improvements
• Collaborating cross-functionally with product, design, and finance teams to align marketing efforts with overall business objectives

ASSUMPTION: This role requires a high level of expertise in performance marketing, with a strong focus on Google Ads optimization and management. The ideal candidate will have a proven track record of improving key metrics such as CAC, conversion rates, and ROAS.

📋 Key Responsibilities

✅ Support SEM Strategy and Execution: Manage, optimize, and scale Google Ads campaigns to meet user acquisition targets with efficient CAC. Implement advanced campaign structures, bidding strategies, and testing methodologies.

✅ Channel Expansion: Continuously experiment across new and existing channels (Meta, LinkedIn, X, Reddit etc), identifying high-performing initiatives and scaling them into sustainable acquisition engines.

✅ Performance Analysis: Conduct in-depth analysis of campaign performance, interpreting data to identify optimization opportunities and implementing data-driven improvements.

✅ Ongoing Optimization: Conduct regular, extensive experimentation to facilitate rapid learning and application of any insights. Work on improving conversion rates through landing page testing, audience segmentation, and messaging refinement.

✅ Campaign Tracking & Reporting: Maintain accurate tracking across all marketing channels using GA4 and Google Tag Manager. Create and manage comprehensive performance reports to communicate results and insights.

✅ Cross-Functional Collaboration: Partner with product, design, and finance teams to align marketing efforts with overall business objectives and ensure campaign effectiveness.

✅ Budget Management: Efficiently allocate and manage campaign budgets across channels to maximize ROI and meet acquisition targets.

ASSUMPTION: The ideal candidate will be a self-starter with a strong ownership mentality, able to push initiatives forward independently with guidance. They will also have a results-oriented mindset, focused on hitting and exceeding KPIs with a strong drive for continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)

Experience: 5+ years of hands-on experience in performance marketing with deep expertise in Google Ads/SEM in a B2B / software environment

Required Skills:

• Proven success optimizing multi-million-dollar SEM campaigns at scale with proven results in improving key metrics (CAC, conversion rates, ROAS)
• Strong understanding of GA4, Google Tag Manager, and marketing attribution models
• Experience with Google Ads Editor, A/B testing tools (e.g. Optimizely), and BI platforms like Looker or Databricks

Preferred Skills:

• Experience running campaigns across various platforms including Meta, LinkedIn, Twitter, and Reddit
• Curiosity, innovation, and adaptability in a fast-paced environment
• Results-oriented, ownership mentality, and optimization mindset

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the need to communicate effectively with both internal teams and external partners.

💰 Compensation & Benefits

Salary Range: $107,000 - $145,000 a year (based on experience and location)

Benefits:

• Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
• Take-as-much-as-you-need vacation policy & flexible working
• One week-long company wide winter shutdown
• 3 Volunteer Days Off (VTOs)
• WFH stipend to set up your home office
• Charity donation match up to $100
• Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
• Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippo's gatherings

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is based on the company's compensation policy, which considers factors such as financial budgets, work experience, training, transferable skills, business needs, and market value. The actual base pay is dependent upon these factors and may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on shipping solutions for e-commerce businesses

Company Size: 201-500 employees (as of 2025)

Founded: 2013, with headquarters in San Francisco, California

Company Description:

• Shippo lowers the barriers to shipping for businesses around the world, providing access to multiple shipping carriers from one API and dashboard
• Offers services such as shipping rates, label printing, international document automation, shipment tracking, and returns facilitation
• Committed to creating equal access to opportunities for people from all backgrounds, perspectives, and geographies

Company Specialties:

• Multi-carrier shipping
• Shipping labels
• Shipment tracking
• Shipping API & Dashboard
• Global shipping
• Shipping software

Company Website: http://lets.goshippo.com/spl

ASSUMPTION: Shippo is a growing company with a strong focus on innovation and continuous improvement. They value diversity and inclusion, fostering a culture where each person can contribute their unique skills and perspectives.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity for growth and advancement within the marketing department

Reporting Structure: This role may report directly to the VP of Marketing or another senior marketing leader

Work Arrangement: Full-time, remote (with the option to work from one of their offices in San Francisco or Austin)

Growth Opportunities:

• Potential to take on additional responsibilities and grow into a leadership role within the marketing department
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Access to professional development resources and learning stipends to support personal and career growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success and advance their career in marketing.

🌍 Location & Work Environment

Office Type: Hybrid (with the option to work remotely or from one of their offices)

Office Location(s): San Francisco, California; Austin, Texas

Geographic Context:

• The United States is a large and diverse country with varying cost of living, culture, and time zones
• San Francisco and Austin are major tech hubs with vibrant startup ecosystems and a high concentration of software development companies
• Both cities offer a mix of urban and suburban living options, with access to various amenities and recreational activities

Work Schedule: Flexible, with the option to work asynchronously and take advantage of Shippo's take-as-much-as-you-need vacation policy

ASSUMPTION: The remote work arrangement allows for a high degree of flexibility and work-life balance, while also providing the opportunity to collaborate with team members in person at company off-sites and local gatherings.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or a member of the HR team
• Technical assessment or case study to evaluate problem-solving skills and marketing expertise
• In-depth behavioral interview to assess cultural fit, communication skills, and career goals
• Final interview with the VP of Marketing or another senior leader to discuss the role and company fit

Key Assessment Areas:

• Technical proficiency in Google Ads, GA4, and other relevant marketing tools
• Data analysis and interpretation skills
li>Communication and collaboration skills, both written and verbal
• Problem-solving and critical thinking abilities

Application Tips:

• Highlight relevant experience and achievements in performance marketing, with a focus on Google Ads optimization and management
• Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description
• Prepare for the technical assessment by reviewing your knowledge of Google Ads, GA4, and other relevant marketing tools
• Research Shippo's company culture and values to demonstrate your fit with the organization

ATS Keywords: Google Ads, SEM, performance marketing, user acquisition, CAC, ROAS, GA4, Google Tag Manager, A/B testing, marketing attribution, campaign optimization, budget management

ASSUMPTION: The interview process is designed to evaluate both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• GA4
• Google Tag Manager
• Google Ads Editor
• A/B testing tools (e.g. Optimizely)
• BI platforms like Looker or Databricks
• Microsoft Excel or Google Sheets
• Project management tools (e.g. Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, with a strong preference for those with expertise in Google Ads and GA4.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focused on providing value and delivering quality results for customers
• Inclusive: Committed to creating equal access to opportunities for people from all backgrounds, perspectives, and geographies
• Collaborative: Encourages teamwork and cross-functional collaboration to achieve common goals

Work Style:

• Self-directed: Encourages individual initiative and ownership of projects and tasks
• Data-driven: Uses data and analytics to inform decision-making and optimize performance
• Continuously learning: Values curiosity, innovation, and a growth mindset

Self-Assessment Questions:

• How do you approach optimizing Google Ads campaigns to improve CAC and ROAS?
• Can you describe a time when you had to adapt to a significant change in a marketing channel or strategy? How did you handle it?
• How do you prioritize and manage multiple marketing channels and campaigns simultaneously?

ASSUMPTION: Shippo values candidates who align with their customer-centric, inclusive, and collaborative culture. They look for individuals who are self-directed, data-driven, and committed to continuous learning and growth.

⚠️ Potential Challenges

• Managing a large budget across multiple marketing channels, requiring strong budget management skills
• Keeping up with the latest trends and best practices in performance marketing, requiring continuous learning and adaptation
• Collaborating effectively with cross-functional teams, requiring strong communication and collaboration skills
• Working remotely, requiring self-motivation, time management, and strong communication skills

ASSUMPTION: The ideal candidate will be able to overcome these challenges by leveraging their skills, experience, and a strong commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position places a greater emphasis on Google Ads optimization and management, with a focus on improving CAC and ROAS
• Unlike other roles, this position requires a strong understanding of GA4 and Google Tag Manager, as well as experience with A/B testing tools and BI platforms
• Career progression in this role may involve taking on additional responsibilities and growing into a leadership role within the marketing department

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry. Candidates should carefully consider their fit with the specific requirements and expectations of the position.

📝 Sample Projects

• Optimizing a Google Ads campaign to improve CAC by 20% while maintaining or increasing ROAS
• Expanding into a new marketing channel, such as LinkedIn or Reddit, and achieving a positive ROI within the first three months
• Conducting a comprehensive analysis of campaign performance data and implementing data-driven improvements to increase conversion rates by 15%

ASSUMPTION: These sample projects are designed to illustrate the types of initiatives the ideal candidate might undertake in this role. The actual projects and responsibilities may vary based on the company's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• How does Shippo support the professional development and growth of its marketing team members?
• Can you describe the team structure and dynamics within the marketing department?
• How does Shippo measure and track the success of its marketing campaigns and initiatives?
• What are the most important qualities and skills Shippo looks for in a successful Performance Marketing Manager?
• How does Shippo approach collaboration and communication with cross-functional teams?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture. They should be tailored to the specific candidate's interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and experience in performance marketing, with a focus on Google Ads optimization and management
• Prepare for the technical assessment by reviewing your knowledge of Google Ads, GA4, and other relevant marketing tools
• Research Shippo's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.