Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Runna

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (2-3 days in office)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (London-based or able to work in person 2+ days per week)

🚀 Job Overview

Key aspects of this role include:

• Driving rapid, scalable growth through paid social and display channels
• Collaborating with in-house creative teams to ideate and optimize ad creatives
• Managing significant budgets and optimizing towards CAC/LTV goals
• Expanding into emerging paid channels such as Reddit and Spotify

ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous testing, and a growth mindset to succeed in a fast-paced environment.

📋 Key Responsibilities

✅ Ownership of performance platforms (e.g., Meta, TikTok, programmatic DSPs)

✅ Plan and execute campaigns across the funnel (prospecting, retargeting)

✅ Collaborate with creative teams to ideate, brief, and analyze ad creatives

✅ Build and manage a performance testing roadmap

✅ Monitor and optimize towards CAC/LTV goals on a weekly, monthly, and quarterly basis

✅ Troubleshoot signal issues and attribution gaps

✅ Enhance measurement frameworks and support incrementality testing

✅ Suggest opportunities for new automation strategies

✅ Report on performance and share learnings across Growth and Product teams

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple priorities and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of hands-on experience managing paid social channels, preferably in a mobile subscription app or performance-driven business

Required Skills:

• Proven track record of driving results through paid social
• Expertise in Meta ads ecosystem (AEO, AEM, Advantage+, CBO)
• Familiarity with Meta iOS, Android, Web, and Web2App campaigns
• Proficiency with AppsFlyer (or another MMP)
• Strong analytical mindset with a focus on CAC, ROAS, LTV, and subscriber growth
• Comfortable working in a fast-paced, growth-focused environment

Preferred Skills:

• Experience with TikTok Ads Manager
• Knowledge of Reddit and Spotify advertising platforms
• Fluency in SQL or other data analysis tools

ASSUMPTION: Candidates with experience in subscription-based businesses or mobile apps will have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per year (depending on experience)

Benefits:

• Flexible working (2-3 days in office)
• 25 days holiday, plus bank holidays
• Strava RSUs
• Runna subscriptions for you and 5 friends
• Strava membership
• Headspace membership
• Money for gear, events, and gym
• Runna kit voucher
• Health insurance and workplace 401K scheme
• Modern Health (mental wellness platform)
• Carrot fertility support

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the London area. Benefits are subject to change as the company grows and evolves.

📌 Applicant Insights

🔍 Company Context

Industry: Health, Wellness & Fitness

Company Size: 51-200 employees (Small to Medium-sized company, offering a dynamic and agile work environment)

Founded: 2020 (Relatively new company with a strong focus on growth and innovation)

Company Description:

• Runna is the #1 rated running coaching app in the world
• Mission: Make running training effective, enjoyable, and easy for everyone
• Offers world-class training, coaching, and community for runners of all levels

Company Specialties:

• Fitness
• Wellness
• Training Plan
• Bespoke Training
• Personal Trainer
• Running Coach
• Athletics
• Running
• Marathon
• Ultra Marathon
• 5K
• Half Marathon
• Athletes
• Sport
• and Exercise

Company Website: https://www.runna.com/

ASSUMPTION: Runna's focus on innovation and growth makes it an exciting place for professionals looking to make a significant impact in a fast-paced environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Head of Growth

Work Arrangement: Hybrid (2-3 days in office, with flexibility for remote work)

Growth Opportunities:

• Potential to expand into new channels and platforms as the company grows
• Opportunities to collaborate with cross-functional teams and influence company strategy
• Possibility to take on more responsibilities and advance within the marketing department

ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Vauxhall, London

Office Location(s): Vauxhall, London

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech industry
• Vauxhall is a central location with easy access to public transportation
• Runna's office is close to various amenities, including restaurants, shops, and parks

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: Runna's office environment fosters collaboration, creativity, and a strong company culture.

💼 Interview & Application Insights

Typical Process:

• Screening call with Jake, Talent Associate (25 minutes video call)
• Intro call with Laura, Performance Marketing Lead (25 minutes video call)
• Take-home task
• Task follow-up and technical interview with Laura and Sobaan, Performance Marketing Manager (50 minutes video call)
• Office visit (in-person chat with Miranda, Head of Growth and the rest of the team)

Key Assessment Areas:

• Data-driven decision-making skills
• Campaign management and optimization
• Collaboration and communication skills
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on paid social campaigns and results
• Prepare for behavioral and situational interview questions, focusing on your ability to work in a fast-paced environment and make data-driven decisions
• Tailor your cover letter to demonstrate your passion for Runna's mission and your alignment with the company's values

ATS Keywords: Paid Social, Campaign Management, Data Analysis, CAC, LTV, Subscription Business, Mobile Apps, Meta Ads Ecosystem, Budget Management, Testing Strategies, Growth Focused

ASSUMPTION: Runna's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Meta Ads Manager
• AppsFlyer
• Google Analytics
• Excel or Google Sheets
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Run for everyone
• Run together
• Run better

Work Style:

• Collaborative
• Data-driven
• Innovative
• Growth-focused

Self-Assessment Questions:

• Do you share Runna's passion for making running training effective, enjoyable, and easy for everyone?
• Are you comfortable working in a fast-paced, growth-focused environment?
• Do you thrive in collaborative, data-driven teams?

ASSUMPTION: Candidates who align with Runna's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing significant budgets and optimizing towards strict CAC targets
• Keeping up with the fast-paced, ever-changing nature of the digital marketing landscape
• Balancing multiple priorities and projects in a dynamic work environment
• Collaborating effectively with cross-functional teams, including creative and product teams

ASSUMPTION: These challenges require strong self-management skills, adaptability, and a growth mindset to overcome.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data-driven decision making and continuous testing
• Runna's focus on innovation and growth sets it apart from more established companies in the fitness industry
• This role offers a unique opportunity to influence company strategy and make a significant impact in a fast-paced environment

ASSUMPTION: Candidates should consider their preference for data-driven, growth-focused environments when comparing this role to similar positions.

📝 Sample Projects

• Developing and executing a comprehensive paid social strategy to drive user acquisition and retention
• Collaborating with the creative team to ideate, test, and optimize ad creatives based on performance data
• Expanding into new paid channels, such as Reddit and Spotify, to reach untapped audiences

ASSUMPTION: These projects demonstrate the breadth and depth of responsibilities in this role, as well as the opportunity for candidates to make a significant impact on Runna's growth.

❓ Key Questions to Ask During Interview

• How does Runna measure the success of its paid social campaigns, and how can I contribute to improving these metrics?
• What are the biggest challenges facing the Performance Marketing team, and how can I help address them?
• How does Runna support the professional development and growth of its employees?
• What are the most important qualities Runna looks for in a Performance Marketing Manager, and how can I demonstrate these qualities during the interview process?
• How does Runna foster a collaborative and innovative work environment, and how can I contribute to this culture?

ASSUMPTION: These questions demonstrate candidates' interest in Runna's success, their alignment with the company's values, and their commitment to driving growth and innovation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and achievements in paid social campaigns and results
• Write a cover letter demonstrating your passion for Runna's mission and your alignment with the company's values
• Prepare for behavioral and situational interview questions, focusing on your ability to work in a fast-paced environment and make data-driven decisions
• Follow up after the interview with a thank-you note and any additional information that may be relevant to your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.