Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Mintlify

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing paid acquisition strategies across multiple platforms
• Designing and running experiments to optimize targeting, messaging, and bidding strategies
• Setting up campaign tracking and attribution infrastructure
• Monitoring key performance metrics and collaborating with design and content teams
• Building foundational marketing data infrastructure

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working independently and driving results in a fast-paced, early-stage environment.

📋 Key Responsibilities

✅ Own strategy and hands-on execution for paid acquisition across Google, LinkedIn, Reddit, etc.

✅ Design and run experiments across targeting, messaging, landing pages, and bidding strategies.

✅ Set up (or spec out) campaign tracking and attribution stack, connecting Google Tag Manager, ad platforms, and Salesforce.

✅ Define and monitor key performance metrics like CAC, ROAS, and lead quality.

✅ Collaborate with design and content teams to repurpose creative assets and test performance-focused variations.

✅ Build foundational infrastructure for marketing data cleanliness, from URL parameter capture to reporting dashboards.

ASSUMPTION: This role requires a strong understanding of paid acquisition strategies, data analysis, and marketing technology. The ideal candidate will be comfortable working with data and tools to optimize campaigns and drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience running paid campaigns in a B2B environment

Required Skills:

• Proven track record of success in paid acquisition campaigns
• Strong fluency with Google Ads, SQL, and Looker Studio
• Ability to build basic attribution pipelines and spot data gaps
• Comfortable being the solo owner of a full paid motion, from roadmap to execution
• Experience running A/B tests on landing pages and defining ICP targeting

Preferred Skills:

• Experience marketing to developers or technical audiences
• Experience in early-stage, PLG environments
• Interest in exploring underused growth surfaces or communities

ASSUMPTION: The ideal candidate will have a strong background in paid acquisition and a proven track record of driving results in a B2B environment. Experience with marketing to developers or technical audiences is a plus.

💰 Compensation & Benefits

Salary Range: $130,000 - $160,000 per year (based on experience and market rates for the San Francisco Bay Area)

Benefits:

• Competitive compensation and equity
• Flexible work culture
• 20 days paid time off every year
• Health, dental, vision
• 401k or RRSP
• Free lunch and dinners
• $420/mo. wellness stipend
• Annual team offsite

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market rates for the San Francisco Bay Area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit team and opportunities for significant impact)

Founded: 2021 (Relatively new company with a fast-paced, dynamic environment)

Company Description:

• On a mission to empower millions of developers
• Reaches 20 million+ developers every year and powers documentation for 4,000+ companies
• #1 most popular YC product used by other YC companies in the past four years

Company Specialties:

• Documentation platform for developers
• Early-stage growth and marketing

Company Website: http://mintlify.com

ASSUMPTION: Mintlify is a fast-growing startup focused on empowering developers. The company offers a unique value proposition and is well-positioned for growth in the software development industry.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: On-site (with flexible scheduling)

Growth Opportunities:

• Potential to shape the company's growth trajectory as one of the first marketing hires
• Opportunity to learn and grow within a fast-paced, early-stage environment
• Potential to take on additional responsibilities as the company grows

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to shape the company's marketing strategy and take on additional responsibilities as the company grows.

🌍 Location & Work Environment

Office Type: On-site (with flexible scheduling)

Office Location(s): San Francisco, California

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities
• San Francisco has a Mediterranean climate with mild, wet winters and dry summers

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The on-site work environment at Mintlify's San Francisco office offers a collaborative and dynamic setting, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate problem-solving skills and strategic thinking
• Final on-site or video interview with the hiring manager and other team members

Key Assessment Areas:

• Paid acquisition strategy and execution
• Data analysis and interpretation
• Marketing technology and tools
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in paid acquisition campaigns
• Demonstrate a strong understanding of data analysis and marketing technology
• Showcase your ability to think strategically and drive results in a fast-paced environment
• Tailor your resume and cover letter to emphasize your fit with Mintlify's mission and values

ATS Keywords: Paid acquisition, Google Ads, SQL, Looker Studio, A/B testing, campaign tracking, attribution, marketing data cleanliness

ASSUMPTION: The interview process at Mintlify is designed to assess the candidate's technical skills, strategic thinking, and cultural fit. Applicants should be prepared to demonstrate their ability to drive results in a fast-paced, early-stage environment.

🛠️ Tools & Technologies

• Google Ads
• SQL
• Looker Studio
• Google Tag Manager
• Salesforce
• Marketing automation and analytics tools

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Growth
• Collaboration

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in paid acquisition?
• Can you describe a time when you had to pivot your strategy based on data or market changes?
• How do you approach working with cross-functional teams to achieve shared goals?

ASSUMPTION: Mintlify values candidates who are passionate about empowering developers, comfortable working in a fast-paced environment, and committed to driving results through data-driven decision-making and collaboration.

⚠️ Potential Challenges

• Working in a fast-paced, early-stage environment with a small team
• Balancing strategic thinking and hands-on execution
• Adapting to a rapidly changing market and competitive landscape
• Managing multiple priorities and deadlines

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment, balancing multiple priorities, and adapting to change.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on paid acquisition and data-driven decision-making
• This role offers the opportunity to shape the company's marketing strategy and take on additional responsibilities as the company grows
• Compared to other marketing roles, this position may require more hands-on execution and less focus on brand or content marketing

ASSUMPTION: This role is unique in its focus on paid acquisition and data-driven decision-making, offering a blend of strategic thinking and hands-on execution.

📝 Sample Projects

• Developing and executing a paid acquisition campaign to drive user growth
• Designing and running A/B tests to optimize landing pages and bidding strategies
• Setting up a campaign tracking and attribution stack to monitor key performance metrics

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to drive results in a fast-paced, early-stage environment.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the biggest challenges facing the marketing team in the next 6-12 months?
• How does Mintlify support the professional development and growth of its employees?
• What is the company's approach to testing and iterating on marketing strategies?
• How does the marketing team collaborate with other departments, such as product and sales?

ASSUMPTION: The ideal candidate will ask thoughtful questions that demonstrate their interest in the role and commitment to driving results for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications
• Prepare for the interview by researching Mintlify's mission, values, and products
• Follow up with the hiring manager within 48 hours of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.