Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: AMBOSS

🔹 Location: Berlin, Germany (Remote OK)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (Berlin, Cologne, New York, Cagliari)

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition and growth through performance marketing channels
• Optimizing campaigns for maximum efficiency and impact while keeping an eye on profitability
• Collaborating cross-functionally with various teams to ensure message and funnel consistency
• Analyzing campaign performance and turning insights into actionable recommendations

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-informed decision making.

📋 Key Responsibilities

✅ Own and scale paid media campaigns across platforms like Google Ads, Meta, TikTok, and Apple Search Ads, aligning campaigns with business objectives and tailoring them to local markets

✅ Manage budgets, forecasts, and pacing to maximize return on ad spend (ROAS) while hitting volume targets

✅ Develop and run A/B tests on creatives, landing pages, and audience strategies to drive conversion improvements

✅ Analyze campaign performance using platforms like GA4, Looker, and channel dashboards, and turn insights into actionable recommendations

✅ Collaborate cross-functionally with product marketing, creative, web, and local teams to ensure message and funnel consistency

✅ Report on KPIs (e.g., CPA, LTV, ROAS, CR) and drive regular performance reviews with stakeholders

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of hands-on experience managing paid campaigns across Google Ads, Meta, TikTok, and Apple Search Ads

Required Skills:

• Proven experience in performance marketing, with a strong focus on data-driven decision making
• Fluency in English (German is a plus)
• Proficiency in tools like GA4, Looker, Excel/Sheets, and attribution platforms
• Strong knowledge of A/B testing, funnel analysis, and conversion rate optimization (CRO) best practices
• Ability to connect campaign performance to broader business goals and adjust strategy accordingly

Preferred Skills:

• Experience working in a B2C or B2B2C environment
• Familiarity with the medical or education industries
• Knowledge of SQL or other programming languages

ASSUMPTION: Candidates with a proven track record in performance marketing and a strong analytical mindset will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market rates for performance marketing managers in Berlin)

Benefits:

• Competitive salary and employee benefits package
• Flexible working hours and remote work options
• Opportunities for professional growth and development
• International team with a diverse range of backgrounds and expertise

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: AMBOSS operates in the medical technology industry, focusing on medical knowledge platforms and clinical decision support tools

Company Size: AMBOSS has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: AMBOSS was founded in 2012 in Berlin, Germany, and has since expanded to offices in New York, Cologne, and Cagliari

Company Description:

• AMBOSS is a learning and clinical decision support tool empowering physicians worldwide to provide the best possible care
• The company offers an interactive library and high-yield question bank for medical students and clinicians
• AMBOSS aims to transform medical knowledge acquisition and utilization at the point of care

Company Specialties:

• Medical knowledge and medical content
• E-learning and clinical decision support
• Reference tool for medical students and clinicians

Company Website: https://www.amboss.com/us/

ASSUMPTION: AMBOSS's focus on medical technology and clinical decision support presents unique opportunities and challenges for marketing professionals.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in performance marketing

Reporting Structure: The Performance Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product marketing, creative, web, and local teams

Work Arrangement: This role offers remote work options, with the possibility of working from AMBOSS's offices in Berlin, Cologne, New York, or Cagliari

Growth Opportunities:

• Potential to expand the role's scope and responsibilities based on performance and company growth
• Opportunities to work on international campaigns and collaborate with diverse teams
• Possibility to transition into a leadership role or explore other marketing specializations within the company

ASSUMPTION: The success in this role will depend on the candidate's ability to adapt to a dynamic, growing company and contribute to its international expansion.

🌍 Location & Work Environment

Office Type: AMBOSS offers a hybrid work environment, with offices in Berlin, Cologne, New York, and Cagliari, as well as remote work options

Office Location(s): Torstrasse 19, Berlin, Berlin 10119, DE; Von-Werth-Str. 12, Cologne, NRW 50670, DE; 144 W 27th St, Manhattan, New York 10001, US; Viale Regina Margherita, 30, Cagliari, Sardinia 09124, IT

Geographic Context:

• Berlin, Germany: A vibrant, multicultural city with a thriving tech industry and a strong focus on innovation
• Cologne, Germany: A historic city with a growing tech scene and a central location in Europe
• New York, United States: A global hub for business, finance, and technology, offering unparalleled networking opportunities
• Cagliari, Italy: A coastal city with a Mediterranean climate, rich history, and a growing tech industry

Work Schedule: Full-time (40 hours per week), with flexibility for remote work and core hours between 10:00 AM and 4:00 PM CET

ASSUMPTION: The remote work option and international office locations provide flexibility for candidates looking to balance work and personal life, as well as opportunities to experience different cultures and work environments.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• Performance marketing task or case study to evaluate problem-solving skills and strategic thinking
• Final interview with the Head of Marketing to discuss career goals and expectations

Key Assessment Areas:

• Performance marketing expertise and experience
• Data analysis and interpretation skills
• Cultural fit and alignment with AMBOSS's values
• Problem-solving and strategic thinking abilities

Application Tips:

• Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
• Prepare for the performance marketing task or case study by researching AMBOSS and its target audience
• Be ready to discuss your approach to A/B testing, funnel analysis, and conversion rate optimization
• Demonstrate your ability to connect campaign performance to broader business goals and adjust strategy accordingly

ATS Keywords: Performance Marketing, Paid Media, Campaign Management, Data Analysis, A/B Testing, Conversion Rate Optimization, Google Ads, Meta, TikTok, Apple Search Ads, GA4, Looker, Excel/Sheets, Attribution Platforms

ASSUMPTION: The interview process for this role will focus on assessing the candidate's performance marketing skills, strategic thinking, and cultural fit with AMBOSS.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads (Facebook, Instagram, etc.)
• TikTok Ads
• Apple Search Ads
• GA4 (Google Analytics 4)
• Looker
• Excel/Sheets
• Attribution platforms (e.g., AppsFlyer, Adjust)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered: AMBOSS prioritizes the needs and well-being of its users, the patients
• Curious: AMBOSS encourages continuous learning and growth, both personally and professionally
• Ambitious: AMBOSS sets high standards and strives for excellence in all aspects of its work

Work Style:

• Data-driven: AMBOSS makes decisions based on data and evidence, with a strong focus on performance metrics
• Collaborative: AMBOSS values cross-functional collaboration and teamwork
• Adaptable: AMBOSS embraces change and encourages employees to be flexible and open to new ideas

Self-Assessment Questions:

• Do you share AMBOSS's commitment to improving patient outcomes through innovative technology?
• Are you comfortable working in a data-driven environment and making decisions based on performance metrics?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Candidates who align with AMBOSS's values and work style will be most successful in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously, requiring strong organizational skills and time management
• Adapting to a dynamic, growing company with evolving priorities and responsibilities
• Working in a remote or hybrid environment, which may present unique communication and collaboration challenges
• Navigating the complexities of the medical technology industry and understanding its unique requirements

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on performance marketing and data-driven decision making
• AMBOSS's focus on the medical technology industry presents unique opportunities and challenges compared to other B2C or B2B2C companies
• This role offers the potential for career growth and development within a mid-sized, international company

ASSUMPTION: Candidates should consider their interest in performance marketing, data analysis, and the medical technology industry when comparing this role to similar positions.

📝 Sample Projects

• Developing and executing a targeted campaign to acquire medical students in the US, with a focus on maximizing ROAS and minimizing CPA
• Analyzing campaign performance data to identify trends and optimize creatives, landing pages, and audience strategies
• Collaborating with cross-functional teams to create and implement a comprehensive performance marketing strategy for AMBOSS's international expansion

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Performance Marketing Manager, requiring a combination of strategic thinking, data analysis, and hands-on execution.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does AMBOSS support the professional growth and development of its employees, particularly in the marketing department?
• Can you provide examples of how AMBOSS's values guide decision-making and inform company culture?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does AMBOSS approach work-life balance, particularly for remote or hybrid employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
• Prepare for the performance marketing task or case study by researching AMBOSS and its target audience
• Be ready to discuss your approach to A/B testing, funnel analysis, and conversion rate optimization during the interview
• Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.