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Performance Marketing Manager, EMEA

Molton Brown
Full-time
On-site
London, London, City of, United Kingdom
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Manager, EMEA

πŸ”Ή Company: Molton Brown

πŸ”Ή Location: London, London, City of, United Kingdom

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-09

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing key online marketing channels, focusing on SEO and PPC
  • Collaborating with various teams and agencies to achieve business objectives
  • Planning and executing digital performance marketing strategy
  • Researching market trends and new opportunities
  • Ensuring legal compliance and best practices in digital marketing

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills to effectively manage multiple channels and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Responsible for planning and executing the digital performance marketing strategy, focusing on PPC and SEO

βœ… Work with external agencies to manage global PPC accounts and optimize SEO for the website

βœ… Collaborate with product owners to implement fixes from technical site audits and optimize product feeds

βœ… Research market trends, new technologies, and opportunities to drive growth and innovation

βœ… Monitor digital marketing best practices and ensure legal compliance

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Degree qualified or equivalent

Experience: 4 years' minimum experience in a Digital Marketing role, with a strong focus on PPC and SEO

Required Skills:

  • Proven experience in digital marketing, with a strong focus on PPC and SEO
  • Excellent analytical and project management skills
  • Strong communication and stakeholder management skills
  • Familiarity with digital marketing tools and platforms

Preferred Skills:

  • Experience within a luxury retail environment
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in luxury retail or relevant industry-specific knowledge may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: Β£45,000 - Β£60,000 per annum (Based on industry standards for a Marketing Manager with 5-10 years of experience in London)

Benefits:

  • Flexible work environment
  • Competitive salaries and benefits package
  • Ongoing development opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Molton Brown operates in the personal care product manufacturing industry, with a focus on luxury bath, body, and home care products.

Company Size: Molton Brown is a mid-sized company with 501-1,000 employees globally.

Founded: Molton Brown was founded in 1971 and is headquartered in London, UK.

Company Description:

  • Born on South Molton Street, London, Molton Brown is an icon of uniquely British style
  • Expertly blended in London, Molton Brown's signature fragrances, bath and shower gels, home and hand care luxuries have claimed iconic status
  • Molton Brown is part of Kao, a global consumer goods company founded in Japan in 1887

Company Specialties:

  • Beauty
  • Retail
  • Bath & Body
  • Skin Care
  • Hand Care
  • Hair Care

Company Website: http://www.moltonbrown.co.uk

ASSUMPTION: Molton Brown's focus on luxury and high-quality products sets it apart in the competitive personal care market.

πŸ“Š Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Direct Marketing Manager.

Reporting Structure: The Performance Marketing Manager will report directly to the Direct Marketing Manager and collaborate with various teams, including eCommerce, technical, and marketing teams.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or specific tasks.

Growth Opportunities:

  • Potential progression to a senior marketing role within the company
  • Expansion of responsibilities to include additional marketing channels or regions
  • Opportunities to work on international projects and gain global experience

ASSUMPTION: Molton Brown's global presence and diverse product offerings provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Molton Brown's London office is a modern, collaborative workspace with a focus on creativity and innovation.

Office Location(s): London, UK

Geographic Context:

  • London is a major global city with a vibrant cultural scene and a thriving business environment
  • The city offers excellent transportation links, making it easy to commute to the office
  • London is home to a diverse range of industries, providing ample networking and professional development opportunities

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional remote work or adjusted hours.

ASSUMPTION: The London office provides a dynamic and engaging work environment, with easy access to cultural attractions, restaurants, and other amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the hiring manager
  • On-site interview with the hiring manager and other team members
  • Final interview with the Direct Marketing Manager

Key Assessment Areas:

  • Digital marketing expertise and strategic thinking
  • Analytical skills and data-driven decision-making
  • Communication and stakeholder management skills
  • Cultural fit and alignment with Molton Brown's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past achievements in digital marketing, focusing on PPC and SEO
  • Research Molton Brown's products, brand, and competitors to demonstrate your understanding of the market

ATS Keywords: PPC, SEO, digital marketing, performance marketing, campaign management, market research, analytics, ecommerce, luxury retail

ASSUMPTION: Molton Brown's hiring process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Google Analytics
  • SEMrush
  • Ahrefs
  • Moz
  • Social media platforms (Facebook, Instagram, Twitter, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Courage
  • Innovation
  • Respect
  • Collaboration

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Focused on results and continuous improvement

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working collaboratively with multiple teams and stakeholders?
  • Do you have a proven track record of driving results and continuous improvement in digital marketing?

ASSUMPTION: Molton Brown values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a dynamic, collaborative environment.

⚠️ Potential Challenges

  • Managing multiple marketing channels and stakeholders simultaneously
  • Keeping up with the fast-paced nature of digital marketing and emerging trends
  • Balancing the need for creativity and innovation with the requirement to meet business objectives
  • Ensuring legal compliance and best practices in digital marketing

ASSUMPTION: These challenges can be overcome through strong project management skills, a strategic mindset, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on performance marketing channels, such as PPC and SEO
  • Molton Brown's luxury retail environment offers unique challenges and opportunities compared to other industries
  • This role provides a strong foundation for a career in digital marketing, with opportunities for growth and development within the company

ASSUMPTION: Candidates should consider their long-term career goals and the potential for growth and development within Molton Brown when comparing this role to similar positions in other companies.

πŸ“ Sample Projects

  • Developing and executing a global PPC campaign to drive traffic and conversions
  • Optimizing the company website for SEO to improve organic search rankings and traffic
  • Conducting market research to identify new opportunities for growth and innovation in digital marketing

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the organization?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Molton Brown support the professional development and growth of its employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does Molton Brown ensure a positive work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development within the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the link provided
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past achievements in digital marketing, focusing on PPC and SEO
  • Research Molton Brown's products, brand, and competitors to demonstrate your understanding of the market
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.