Performance Marketing Manager (f/m/d) - SEA Focus with E-Commerce Background

📌 Core Information

🔹 Job Title: Performance Marketing Manager (f/m/d) - SEA Focus with E-Commerce Background

🔹 Company: Momenterie

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing effective SEA strategies with a focus on Google (especially PMax, Shopping, and Search)
• Independently setting up, managing, and optimizing performance campaigns
• Monitoring key KPIs and translating insights into actionable recommendations
• Collaborating with a cross-functional team to shape the entire marketing funnel
• Bringing innovative ideas and keeping an eye on industry trends

ASSUMPTION: This role requires a strong background in performance marketing, with a focus on Search Engine Advertising (SEA) in an e-commerce environment. The ideal candidate will have a proven track record in managing Google Ads campaigns and a deep understanding of the e-commerce landscape.

📋 Key Responsibilities

✅ Developing smart and effective SEA strategies focused on Google (especially PMax, Shopping, and Search)

✅ Independently setting up, managing, and continuously optimizing performance campaigns

✅ Owning the channel budget and taking responsibility for planning, controlling, and reporting

✅ Monitoring key KPIs and translating insights into actionable recommendations

✅ Bringing in own ideas, keeping an eye on trends, and testing innovative approaches

✅ Thinking beyond the channel and contributing to the entire marketing funnel

ASSUMPTION: The candidate should be comfortable working independently and taking ownership of their campaigns. They should also be able to collaborate effectively with other teams to ensure the success of the overall marketing strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 2 years' experience in performance marketing with a strong focus on SEA, ideally in an e-commerce environment

Required Skills:

• Deep knowledge of Google Ads (especially PMax, Shopping, and Search); experience with Meta Ads is a plus
• Strong analytical mindset, high level of numerical literacy, and a good instinct for content and target audiences
• Self-driven and proactive, a true team player with a desire to learn and grow
• Excellent English skills (written and spoken); German, French, Dutch, or Italian are a plus

Preferred Skills:

• Experience with Bing Ads
• Knowledge of other marketing channels (e.g., Meta Ads, Affiliate Marketing)
• Familiarity with marketing automation tools and analytics platforms

ASSUMPTION: The ideal candidate will have a strong background in performance marketing, with a focus on Search Engine Advertising (SEA) in an e-commerce environment. They should also be comfortable working with data and have a good understanding of marketing analytics.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and qualifications)

Benefits:

• MacBook for work use
• Flexible working hours and 28 vacation days
• Regular home office options
• Free registration for UrbanSportsClub for sports and leisure activities
• Deutschland-Ticket for commuting
• Regular team events

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for performance marketing managers with 2-5 years of experience in the e-commerce sector in Berlin. The benefits package is designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce

Company Size: Small to Medium (50-250 employees)

Founded: 2015

Company Description:

• Momenterie is an e-commerce company specializing in personalized and unique products
• The company focuses on innovative marketing strategies to drive growth and customer engagement
• Momenterie values creativity, innovation, and a strong work ethic

Company Specialties:

• Personalized Products
• Innovative Marketing Strategies
• E-commerce Growth

Company Website: momenterie.com

ASSUMPTION: Momenterie is a growing e-commerce company that values innovation and creativity in its marketing strategies. The company offers a dynamic work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Performance Marketing Manager will report directly to the Head of Marketing

Work Arrangement: Hybrid (on-site with flexible remote work options)

Growth Opportunities:

• Expanding the role to include Meta Ads management
• Advancing to a senior or management position within the marketing team
• Gaining experience in e-commerce marketing and contributing to the company's growth

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team. The ideal candidate will be eager to take on new challenges and expand their skills.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Berlin is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with flexible working hours and regular home office options

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to balance their work and personal life effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the Head of Marketing and a member of the marketing team
• Final interview with the CEO

Key Assessment Areas:

• Performance marketing skills and experience
• Analytical mindset and data-driven decision-making
• Cultural fit and alignment with company values
• Communication and collaboration skills

Application Tips:

• Highlight your relevant experience and achievements in performance marketing, with a focus on SEA
• Demonstrate your understanding of the e-commerce landscape and how you can contribute to the company's growth
• Showcase your analytical skills and ability to work with data
• Tailor your resume and cover letter to emphasize your fit with the company's values and culture

ATS Keywords: Performance Marketing, SEA, Google Ads, Bing Ads, PMax, Shopping, Search, E-commerce, Marketing Funnel, KPIs, Innovative Strategies, Team Player, English, German, French, Dutch, Italian

ASSUMPTION: The application process will focus on assessing the candidate's performance marketing skills, analytical mindset, and cultural fit with the company. The ideal candidate will be able to demonstrate their relevant experience and enthusiasm for the role.

🛠️ Tools & Technologies

• Google Ads (PMax, Shopping, Search)
• Bing Ads
• Marketing automation tools (e.g., HubSpot, Marketo)
• Analytics platforms (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The candidate should be comfortable working with the listed tools and technologies, as well as learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Creativity
• Collaboration
• Customer-centricity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working with data and using it to inform your decisions?
• Do you enjoy collaborating with a team to achieve common goals?
• Are you open to learning and adapting to new tools and technologies?

ASSUMPTION: The ideal candidate will be a strong cultural fit with the company, demonstrating alignment with its values and work style.

⚠️ Potential Challenges

• Managing a tight budget and maximizing ROI for SEA campaigns
• Keeping up with the fast-paced nature of the e-commerce industry and adapting marketing strategies accordingly
• Balancing the demands of the role with a healthy work-life balance
• Collaborating effectively with a cross-functional team to shape the entire marketing funnel

ASSUMPTION: The ideal candidate will be able to overcome these challenges and contribute to the company's growth and success.

📈 Similar Roles Comparison

• This role is similar to other Performance Marketing Manager positions, but with a stronger focus on SEA and e-commerce
• Unlike some other marketing roles, this position requires a deep understanding of Google Ads and a strong analytical mindset
• Career progression in this role could lead to senior or management positions within the marketing team

ASSUMPTION: The ideal candidate will have experience in performance marketing and be able to leverage their skills to succeed in this role.

📝 Sample Projects

• Developing and implementing a new SEA strategy to improve ROI and drive growth
• Optimizing Google Ads campaigns to maximize conversions and minimize costs
• Collaborating with the creative team to develop targeted and engaging ad content

ASSUMPTION: The ideal candidate will be able to take on these projects and contribute to the company's success.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the team structure like, and how does this role collaborate with other teams?
• How does the company measure the success of its marketing campaigns, and what KPIs are most important?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the company, and the team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company and practicing common interview questions
• Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.