📌 Core Information
🔹 Job Title: Performance Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing campaigns across Google Ads, Microsoft Ads, and Meta platforms.
- Analyzing complex data sets to identify growth opportunities and drive scaling initiatives.
- Managing and allocating budgets for market channels to ensure maximum impact and business growth.
- Proactively generating and implementing test ideas to optimize existing channels and expand into new ones.
- Collaborating with cross-functional teams on campaign planning, creative assets, reporting, automation, and optimization.
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization. It is ideal for candidates who are comfortable working independently and have a can-do attitude.
📋 Key Responsibilities
✅ Take full ownership of planning, executing, and optimizing campaigns across Google Ads, Microsoft Ads, and Meta platforms.
✅ Analyze complex data sets using in-house tools to identify growth opportunities and proactively drive scaling initiatives in collaboration with your team.
✅ Manage and allocate budgets for your market’s channels, ensuring maximum impact and business growth.
✅ Proactively generate and implement test ideas to optimize existing channels and expand into new ones.
✅ Collaborate with cross-functional teams—including Design, Marketing Automation, Marketing Controlling, and Video Production—on campaign planning, creative assets, reporting, automation, and optimization.
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Not specified
Experience: 1+ year of experience managing and expanding Google Ads Search campaigns
Required Skills:
- Proven track record of delivering results in a fast-paced environment
- Strong organizational skills and a tech-savvy mindset
- Solid understanding of tracking, measurement, and attribution models
- Excellent command of Excel/Google Sheets
- Fluency in English and Spanish
Preferred Skills:
- Knowledge of SQL and Google BigQuery
- Additional European language(s)
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field is typically expected for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on market research for similar roles in Madrid)
Benefits:
- 100% remote work
- Education budget for online courses, conferences, and trainings
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
- Special offers on used cars for employees, their family, and friends
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Madrid. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees
Founded: 2012
Company Description:
- AUTO1 Group is Europe’s leading digital automotive platform, revolutionizing the used car market with its well-known brands Autohero, wirkaufendeinauto.de, and AUTO1.com
- The company operates all acquisition marketing and conversion optimization activities fully in-house, offering a steep learning curve for marketing experts
- AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars, operating in over 30 countries
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- And disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a fast-growing, dynamic startup environment that offers new challenges for personal growth and the contribution of own ideas.
📊 Role Analysis
Career Level: Junior to Mid-level Marketing role
Reporting Structure: This role reports directly to the Performance Marketing team
Work Arrangement: 100% remote work, no matter where you live
Growth Opportunities:
- Potential to grow into a specialist in one of the Paid Online Marketing channels or take on a generalist role with widespread expertise across multiple channels
- Steep learning curve due to the fully in-house acquisition marketing and conversion optimization activities
- Opportunity to build significant knowledge and have a direct impact on business decisions
ASSUMPTION: This role offers excellent growth opportunities for candidates looking to build a career in performance marketing.
🌍 Location & Work Environment
Office Type: 100% remote work
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, offering a vibrant cultural scene and a high quality of life
- The city is known for its rich history, delicious food, and lively nightlife
- Madrid is also a major economic hub, with a strong focus on technology and innovation
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work from anywhere
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to live anywhere in Spain or even abroad.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign planning and optimization skills
- Budget management and allocation skills
- Collaboration and communication skills
Application Tips:
- Highlight your experience with Google Ads, Microsoft Ads, and Meta platforms in your resume and cover letter
- Demonstrate your data-driven mindset and problem-solving skills in your application materials
- Showcase your ability to work independently and manage multiple projects simultaneously
ATS Keywords: Google Ads, Microsoft Ads, Meta, Data Analysis, Budget Management, Campaign Optimization, Collaboration, Tracking, Measurement, Attribution Models, Excel, Google Sheets, SQL, Google BigQuery, Fluency in English, Fluency in Spanish
ASSUMPTION: The application process for this role may involve multiple stages, including a technical assessment or case study, to evaluate the candidate's skills and fit for the position.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Meta (Facebook Ads, Instagram Ads)
- Google Analytics
- Google BigQuery
- Excel/Google Sheets
- SQL
ASSUMPTION: The tools and technologies listed are essential for this role and may be expanded upon based on the candidate's skills and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Ambitious
Work Style:
- Independent and self-motivated
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and open to learning new tools and technologies
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have a strong data-driven mindset and a passion for continuous learning?
ASSUMPTION: AUTO1 Group values candidates who are customer-centric, data-driven, innovative, collaborative, and ambitious, and who can thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing multiple campaigns and channels simultaneously may be challenging for less experienced candidates
- The role requires a strong focus on data analysis and interpretation, which may be difficult for candidates without a strong analytical background
- The remote work arrangement may present challenges for candidates who prefer a more structured office environment
- The role may require occasional travel to attend team meetings or industry events
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents several challenges that candidates should be aware of before applying.
📈 Similar Roles Comparison
- This role is similar to other Performance Marketing Manager positions, but may offer more autonomy and responsibility for candidates with less experience
- The role may require more focus on data analysis and interpretation than other similar positions, but offers a steeper learning curve and more opportunities for growth
- This role may offer more opportunities for career advancement within the company than other similar positions, given AUTO1 Group's fast-paced growth and expansion
ASSUMPTION: While this role is similar to other Performance Marketing Manager positions, it offers unique opportunities and challenges that candidates should consider when comparing it to other roles.
📝 Sample Projects
- Developing and executing a campaign strategy to increase conversions for a specific product or service
- Analyzing campaign performance data to identify trends and optimize targeting and bidding strategies
- Collaborating with cross-functional teams to develop and implement creative assets and automation solutions
ASSUMPTION: The sample projects listed are representative of the types of tasks and responsibilities that candidates can expect in this role, but may vary depending on the specific needs of the company and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for growth and development within the Performance Marketing team and the company as a whole?
- How does the company support work-life balance for remote employees?
- What are the most challenging aspects of this role, and how have previous employees succeeded in overcoming them?
ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the company, and the opportunities for growth and development, as well as to assess the fit between the candidate's skills and experience and the requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with Google Ads, Microsoft Ads, and Meta platforms, as well as your data-driven mindset and problem-solving skills
- Prepare for a technical assessment or case study by brushing up on your data analysis and interpretation skills
- Research the company and the industry to demonstrate your enthusiasm and understanding of the role and the company's mission
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
