📌 Core Information
🔹 Job Title: Performance Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Madrid, Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing campaigns across Google Ads, Microsoft Ads, and Meta platforms
- Analyzing complex data sets to identify growth opportunities and drive scaling initiatives
- Managing and allocating budgets for market channels to ensure maximum impact and business growth
- Collaborating with cross-functional teams on campaign planning, creative assets, reporting, automation, and optimization
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns. The ideal candidate will have a proven track record in performance marketing and a passion for driving business growth through digital channels.
📋 Key Responsibilities
✅ Take full ownership of planning, executing, and optimizing campaigns across Google Ads, Microsoft Ads, and Meta platforms
✅ Analyze complex data sets using in-house tools to identify growth opportunities and proactively drive scaling initiatives in collaboration with your team
✅ Manage and allocate budgets for your market’s channels, ensuring maximum impact and business growth
✅ Proactively generate and implement test ideas to optimize existing channels and expand into new ones
✅ Collaborate with cross-functional teams on campaign planning, creative assets, reporting, automation, and optimization
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. The ideal candidate will be proactive, detail-oriented, and have a strong can-do attitude.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1+ year of experience managing and expanding Google Ads Search campaigns with a track record of delivering results in a fast-paced environment
Required Skills:
- Strong organizational skills and a tech-savvy mindset
- A solid understanding of tracking, measurement, and attribution models
- Excellent command of Excel/Google Sheets. Knowledge of SQL and Google BigQuery is a plus
Preferred Skills:
- Fluency in English and Spanish is required. Any other additional European language would be a plus, and applicants from Spain are especially encouraged to apply.
ASSUMPTION: Fluency in both English and Spanish is crucial for this role, as it will involve working with a diverse team and targeting multiple markets.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on market research for similar roles in Madrid)
Benefits:
- 100% remote work
- Education budget for online courses, conferences, and trainings
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
- Special offers on used cars for employees, their family, and friends
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Madrid. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: AUTO1 Group operates in the technology, information, and internet industry, focusing on mobility, technology, innovation, startups, fin-tech, automotive, and disruption.
Company Size: AUTO1 Group has 5,001-10,000 employees, providing a large and dynamic work environment.
Founded: AUTO1 Group was founded in 2012 and has since grown into a leading digital automotive platform with operations in over 30 countries.
Company Description:
- AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars.
- The company operates local European consumer brands, like wirkaufendeinauto.de, offering consumers the fastest and easiest way to sell their cars.
- Its merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals.
- The retail brand, Autohero, uses the company's technology, scale, and operational excellence to develop the best consumer experience for buying a car online.
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- Disruption
Company Website: https://www.auto1-group.com/careers/
ASSUMPTION: AUTO1 Group's focus on technology, innovation, and disruption creates an environment that encourages growth and personal development.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals looking to gain experience in performance marketing and digital advertising.
Reporting Structure: The Performance Marketing Manager will report directly to the Marketing Manager and collaborate with various cross-functional teams.
Work Arrangement: This role offers 100% remote work, allowing for flexibility and a better work-life balance.
Growth Opportunities:
- Expanding knowledge and expertise across multiple digital advertising channels
- Gaining experience in a dynamic, fast-paced environment with a focus on continuous learning and improvement
- Potential career progression into specialist or management roles within the marketing department
ASSUMPTION: AUTO1 Group's focus on growth and innovation creates opportunities for employees to develop their skills and advance their careers.
🌍 Location & Work Environment
Office Type: 100% remote work, with no physical office required
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, offering a vibrant cultural scene, rich history, and a high quality of life.
- The city is well-connected by public transportation, making it easy to commute to work (if applicable).
- Madrid has a Mediterranean climate, with mild winters and hot, dry summers.
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate remote work
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to live in a vibrant, culturally rich city like Madrid.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study
- Final interview with the marketing team
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign planning and execution
- Budget management and allocation
- Cross-functional team collaboration
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your proficiency in English and Spanish through your application materials
- Prepare for interview questions that focus on your data-driven approach to marketing and your ability to work independently
ATS Keywords: Performance Marketing, Google Ads, Microsoft Ads, Meta Platforms, Data Analysis, Budget Management, Campaign Optimization, Cross-Functional Collaboration, Tracking, Measurement, Attribution Models, Excel, Google Sheets, SQL, Google BigQuery, Fluency in English, Fluency in Spanish
ASSUMPTION: AUTO1 Group's application process is designed to assess candidates' technical skills and cultural fit, with a focus on data-driven decision making and continuous learning.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Meta Platforms (Facebook, Instagram, etc.)
- Excel/Google Sheets
- SQL and Google BigQuery (optional)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily for campaign management, data analysis, and optimization.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Agile
Work Style:
- Remote-friendly
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
Self-Assessment Questions:
- How do you stay organized and manage your time effectively in a remote work environment?
- Can you provide an example of a time when you used data to drive a marketing decision or optimize a campaign?
- How do you approach generating and implementing test ideas to improve campaign performance?
ASSUMPTION: AUTO1 Group values candidates who are customer-centric, data-driven, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple digital advertising campaigns simultaneously, requiring strong organizational skills and time management
- Working independently and remotely, which may require self-motivation and discipline
- Adapting to a dynamic and fast-paced work environment, with a focus on continuous learning and improvement
- Collaborating with cross-functional teams, requiring strong communication and interpersonal skills
ASSUMPTION: These challenges can be overcome by strong organizational skills, self-motivation, effective communication, and a willingness to learn and adapt in a dynamic environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on performance marketing and digital advertising, with a strong emphasis on data-driven decision making
- Compared to other marketing roles in the automotive industry, this position offers a unique focus on digital advertising and a data-driven approach to campaign optimization
- Career progression in this role may lead to specialist or management positions within the marketing department, with opportunities to expand knowledge and expertise across multiple digital advertising channels
ASSUMPTION: This role offers a unique focus on performance marketing and digital advertising, with opportunities for career growth and development within the marketing department.
📝 Sample Projects
- Developing and executing a Google Ads campaign to drive traffic and conversions for a specific market or product
- Analyzing campaign performance data to identify trends, optimize targeting, and improve overall campaign efficiency
- Collaborating with cross-functional teams to create and implement A/B tests to optimize campaign performance and improve user experience
ASSUMPTION: These sample projects demonstrate the day-to-day responsibilities and tasks associated with this role, highlighting the importance of data-driven decision making and continuous optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a successful performance marketing campaign and the strategies used to achieve its goals?
- How does the company approach cross-functional collaboration and communication, particularly in a remote work environment?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's culture, and their ability to thrive in a dynamic, data-driven environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interview questions that focus on your data-driven approach to marketing and your ability to work independently
- Follow up with the hiring manager, Emily Albrecht, within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
