📌 Core Information
🔹 Job Title: (Senior) Performance Marketing Manager (m/w/d)
🔹 Company: Superchat
🔹 Location: Berlin, Germany
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing paid social, remarketing, and search campaigns
- Monitoring and optimizing performance marketing campaigns
- Collaborating with content marketing to create engaging content and events
- Testing and identifying new marketing channels
ASSUMPTION: This role requires a strong background in performance marketing and a data-driven approach to campaign optimization. Familiarity with various marketing channels and tools is essential.
📋 Key Responsibilities
✅ Plan, execute, and optimize paid social, remarketing, and search campaigns
✅ Monitor and optimize performance marketing campaigns
✅ Conduct A/B tests on ads and optimize them
✅ Lead reporting processes and continuously track KPIs
✅ Collaborate with content marketing to plan and execute content and event formats
ASSUMPTION: This role requires strong analytical skills and the ability to work independently and in a team. Attention to detail and a focus on results are crucial.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in performance marketing, with a focus on paid social, remarketing, and search campaigns
Required Skills:
- Proven experience in managing and optimizing performance marketing campaigns
- Strong knowledge of Facebook Ads, TikTok Ads, and Google Ads
- Data-driven mindset and strong analytical skills
- Excellent communication and creative skills
- Proficient in marketing tools (CMS, marketing automation, email marketing) and web analytics tools (Google Analytics, Google Tag Manager, Hotjar, Facebook Pixel)
Preferred Skills:
- Experience with A/B testing and optimization
- Fluency in German and English
ASSUMPTION: This role requires a strong background in performance marketing and a data-driven approach to campaign optimization. Familiarity with various marketing channels and tools is essential.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for this role and location)
Benefits:
- Attractive compensation package
- Annual budget for personal development
- Choice between Urban Sports Club/John Reed membership or travel pass/dance subscription
- Modern office in the heart of Berlin
- Strong onboarding program, regular coaching, and feedback
- Inclusive start-up culture, team spirit, and regular events
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for this role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-powered WhatsApp automation software
Company Size: 51-200 employees (mid-sized company, offering opportunities for growth and impact)
Founded: 2020 (relatively new company with a strong focus on innovation and growth)
Company Description:
- Superchat offers a single space for streamlining customer communications across popular messengers like WhatsApp Business, Instagram, Facebook, and more
- The company aims to coordinate teams, automate tasks with AI chatbots, and send powerful WhatsApp newsletters while ensuring GDPR compliance
- Superchat has over 6,000 happy customers and is backed by leading investors, including Blossom Capital and 468 Capital
Company Specialties:
- AI-powered WhatsApp automation software
- Customer communication management
- Marketing automation and analytics
Company Website: superchat.com
ASSUMPTION: Superchat is a growing company with a strong focus on innovation and customer success. They value diversity and inclusion, making it an attractive workplace for candidates from various backgrounds.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience) with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Manager or Head of Marketing
Work Arrangement: On-site, full-time position with flexible working hours and remote work options available
Growth Opportunities:
- Advancement to a senior or management role within the marketing department
- Expanding expertise in AI-powered marketing automation and customer communication management
- Potential to work on international projects and collaborate with diverse teams
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally within the company.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office in the heart of Berlin
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
- Berlin has a well-developed public transportation system, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: Berlin offers a dynamic and engaging work environment, with a strong focus on innovation and creativity. The city's vibrant culture and diverse population make it an attractive location for professionals from various backgrounds.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the Marketing Manager or Head of Marketing
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Performance marketing experience and campaign management skills
- Data-driven mindset and analytical skills
- Communication and creative skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant performance marketing experience and achievements in your resume and cover letter
- Demonstrate your data-driven approach to campaign optimization and provide examples of successful A/B tests
- Showcase your creativity and communication skills through relevant projects or case studies
- Research Superchat's company culture and values, and explain how your personal values align with theirs
ATS Keywords: Performance marketing, paid social, remarketing, search campaigns, Facebook Ads, Google Ads, A/B testing, data analysis, content marketing, event planning, marketing tools, web analytics, creative thinking, communication skills, bilingual in German and English
ASSUMPTION: Superchat's application process is designed to assess candidates' skills and cultural fit. By tailoring your application to the specific requirements of the role and demonstrating your relevant experience, you can increase your chances of success.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Ads
- Google Analytics
- Google Tag Manager
- Hotjar
- Facebook Pixel
- Marketing automation tools (e.g., HubSpot, Marketo)
- Content management systems (e.g., WordPress, Drupal)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should have a strong working knowledge of marketing automation and analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer success
- Collaboration
- Continuous learning
- Diversity and inclusion
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong background in performance marketing and a data-driven approach to campaign optimization?
- Are you comfortable working in a fast-paced, collaborative environment and adapting to change?
- Do you share Superchat's commitment to innovation, customer success, and continuous learning?
ASSUMPTION: Superchat values candidates who are passionate about marketing automation and customer communication management, and who share their commitment to innovation, customer success, and continuous learning.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest trends and best practices in performance marketing, requiring continuous learning and adaptation
- Collaborating with diverse teams and stakeholders, requiring strong communication and interpersonal skills
- Working in a fast-paced, dynamic environment, requiring flexibility and adaptability
ASSUMPTION: These challenges are inherent to the role and the company's fast-paced, innovative environment. Successful candidates will be able to thrive in this dynamic setting and contribute to Superchat's continued growth and success.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance marketing and data-driven decision-making
- Superchat's commitment to innovation and customer success sets it apart from other companies in the industry
- This role offers strong growth potential and the opportunity to work on cutting-edge marketing automation and customer communication management technologies
ASSUMPTION: This role is unique in its focus on performance marketing and data-driven decision-making, offering candidates the opportunity to work on innovative technologies and contribute to Superchat's continued growth and success.
📝 Sample Projects
- Developing and executing a successful paid social campaign for a new product launch
- Optimizing search campaigns to improve click-through rates and conversions
- Collaborating with the content marketing team to create engaging event formats and pass them on to the sales team
ASSUMPTION: These projects are representative of the types of tasks and responsibilities candidates can expect in this role. Successful candidates will be able to demonstrate their ability to manage and optimize marketing campaigns, as well as their creativity and collaboration skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does Superchat support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
- How does Superchat foster a culture of innovation and continuous learning?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development. By asking thoughtful questions, candidates can demonstrate their interest in the role and their commitment to Superchat's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Superchat careers page
- Tailor your resume and cover letter to highlight your relevant performance marketing experience and achievements
- Prepare examples of successful A/B tests or marketing campaigns you've managed in the past
- Research Superchat's company culture and values, and explain how your personal values align with theirs in your cover letter
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
