📌 Core Information
🔹 Job Title: Performance Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing campaigns across Google Ads, Microsoft Ads, and Meta platforms
- Analyzing complex data sets to identify growth opportunities and drive scaling initiatives
- Managing and allocating budgets for market channels to ensure maximum impact and business growth
- Proactively generating and implementing test ideas to optimize existing channels and expand into new ones
- Collaborating with cross-functional teams on campaign planning, creative assets, reporting, automation, and optimization
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization. The ideal candidate will have a proven track record in performance marketing and be comfortable working in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Take full ownership of planning, executing, and optimizing campaigns across Google Ads, Microsoft Ads, and Meta platforms
✅ Analyze complex data sets using in-house tools to identify growth opportunities and proactively drive scaling initiatives in collaboration with your team
✅ Manage and allocate budgets for your market’s channels, ensuring maximum impact and business growth
✅ Proactively generate and implement test ideas to optimize existing channels and expand into new ones
✅ Collaborate with cross-functional teams—including Design, Marketing Automation, Marketing Controlling, and Video Production—on campaign planning, creative assets, reporting, automation, and optimization
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Not specified
Experience: 1+ year of experience managing and expanding Google Ads Search campaigns with a track record of delivering results in a fast-paced environment
Required Skills:
- Strong organizational skills, a tech-savvy mindset, and a detail-oriented approach
- A solid understanding of tracking, measurement, and attribution models
- Excellent command of Excel/Google Sheets. Knowledge of SQL and Google BigQuery are a plus
- Fluency in English and Spanish is required
Preferred Skills:
- Keen interest in expanding knowledge beyond Search towards Meta and Microsoft Ads and their potential to complement and scale brand traffic
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field is likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on market standards for a Performance Marketing Manager with 1-2 years of experience in Madrid)
Benefits:
- Remote Work
- Education Budget
- Discounts on Brands
- Special Offers on Used Cars
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet
Company Size: 5,001-10,000 employees
Founded: 2012
Company Description:
- AUTO1 Group is Europe’s leading digital automotive platform, revolutionizing the used car market with its well-known brands Autohero, wirkaufendeinauto.de, and AUTO1.com
- The company operates all acquisition marketing and conversion optimization activities fully in-house, providing a steep learning curve for marketing experts
- AUTO1 Group offers a dynamic startup environment with opportunities for personal growth and the contribution of own ideas
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- And disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a fast-growing, innovative company that values direct communication and diversity. They offer a unique opportunity to work in a dynamic environment with a strong focus on data-driven marketing.
📊 Role Analysis
Career Level: Junior to Mid-level
Reporting Structure: This role reports directly to the Performance Marketing team and collaborates with cross-functional teams
Work Arrangement: 100% Remote
Growth Opportunities:
- Expanding knowledge beyond Search towards Meta and Microsoft Ads
- Gaining a widespread expertise across multiple channels
- Building significant knowledge and having a direct impact on business decisions
ASSUMPTION: This role offers excellent growth opportunities for candidates looking to expand their skills and make a significant impact in a fast-paced environment.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million
- The city offers a vibrant cultural scene, with numerous museums, galleries, and historic sites
- Madrid is well-connected by public transportation, making it easy to commute within the city
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: While this role is 100% remote, the ideal candidate should be comfortable working in a remote environment and have a reliable internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Problem-solving skills
- Data analysis and interpretation
- Campaign management and optimization
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of performance marketing metrics and KPIs
- Showcase your ability to work independently and manage multiple projects simultaneously
ATS Keywords: Google Ads, Microsoft Ads, Meta Platforms, Data Analysis, Budget Management, Campaign Optimization, Cross-Functional Collaboration, Tracking, Measurement, Attribution Models, Excel, Google Sheets, SQL, Google BigQuery, Fluency in English, Fluency in Spanish
ASSUMPTION: ATS (Applicant Tracking System) keywords are essential for ensuring that your resume is seen by the hiring manager. Be sure to include these keywords in your resume and cover letter to increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Meta Platforms (Facebook, Instagram, etc.)
- Google BigQuery
- SQL
- Excel/Google Sheets
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable using these platforms and have a willingness to learn new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and disruption
Work Style:
- Independent and self-motivated
- Detail-oriented and organized
- Comfortable working in a fast-paced, dynamic environment
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you have a proven track record in performance marketing and a strong focus on data-driven decision making?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you thrive in a fast-paced, dynamic environment and enjoy collaborating with cross-functional teams?
ASSUMPTION: Candidates who are a strong cultural fit for AUTO1 Group will be self-motivated, detail-oriented, and comfortable working in a fast-paced, dynamic environment. They will also be strong communicators and collaborators, with a proven track record in performance marketing.
⚠️ Potential Challenges
- Managing multiple campaigns and channels simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating with cross-functional teams and stakeholders
- Adapting to a remote work environment and maintaining productivity
ASSUMPTION: While this role offers many exciting opportunities, it also presents several challenges that candidates should be prepared to face. Successful candidates will be able to manage their time effectively, prioritize tasks, and work well under pressure.
📈 Similar Roles Comparison
- This role is similar to other Performance Marketing Manager positions, but with a stronger focus on data-driven decision making and continuous optimization
- Unlike some other marketing roles, this position requires a strong technical skill set, including proficiency in Excel/Google Sheets and SQL
- Career progression in this role may involve expanding knowledge beyond Search towards Meta and Microsoft Ads or taking on a more generalist role with widespread expertise across multiple channels
ASSUMPTION: While this role shares many similarities with other Performance Marketing Manager positions, it also has several unique aspects that set it apart. Candidates should research similar roles and consider how their skills and experience align with the specific requirements of this position.
📝 Sample Projects
- Developing and executing a campaign to optimize Google Ads performance and drive business growth
- Analyzing complex data sets to identify growth opportunities and proactively driving scaling initiatives
- Collaborating with cross-functional teams to create and optimize campaign assets, including ad copy, visuals, and landing pages
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities that candidates can expect in this role. Successful candidates will be able to demonstrate their ability to manage multiple projects simultaneously and work well under pressure.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does AUTO1 Group support the professional development and growth of its employees?
- What are the biggest challenges facing the Performance Marketing team, and how can this role help address them?
- How does AUTO1 Group foster a culture of innovation and disruption, and what role does this position play in that process?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture. Successful candidates will ask thoughtful, insightful questions that demonstrate their interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, including your proficiency in Google Ads, Microsoft Ads, and Meta Platforms, as well as your data analysis and optimization skills
- Prepare for a technical assessment or case study, focusing on your ability to analyze complex data sets and develop and execute campaigns
- Be ready to discuss your problem-solving skills and ability to work collaboratively with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
