📌 Core Information
🔹 Job Title: Performance Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing campaigns across Google Ads, Microsoft Ads, and Meta platforms
- Analyzing complex data sets to identify growth opportunities and drive scaling initiatives
- Managing and allocating budgets for market channels to ensure maximum impact and business growth
- Proactively generating and implementing test ideas to optimize existing channels and expand into new ones
- Collaborating with cross-functional teams on campaign planning, creative assets, reporting, automation, and optimization
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization. It's ideal for candidates who thrive in fast-paced environments and have a keen interest in expanding their knowledge across multiple platforms.
📋 Key Responsibilities
✅ Take full ownership of planning, executing, and optimizing campaigns across Google Ads, Microsoft Ads, and Meta platforms
✅ Analyze complex data sets using in-house tools to identify growth opportunities and proactively drive scaling initiatives in collaboration with your team
✅ Manage and allocate budgets for your market's channels, ensuring maximum impact and business growth
✅ Proactively generate and implement test ideas to optimize existing channels and expand into new ones
✅ Collaborate with cross-functional teams on campaign planning, creative assets, reporting, automation, and optimization
ASSUMPTION: This role involves a high degree of independence and requires strong organizational skills, a tech-savvy mindset, and a detail-oriented approach.
🎯 Required Qualifications
Education: Not specified
Experience: 1+ year of experience managing and expanding Google Ads Search campaigns
Required Skills:
- Strong organizational skills and a can-do attitude
- A solid understanding of tracking, measurement, and attribution models
- Excellent command of Excel/Google Sheets. Knowledge of SQL and Google BigQuery is a plus
Preferred Skills:
- Fluency in English and Spanish is required. Any other additional European language would be a plus
- Applicants from Spain are especially encouraged to apply
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field is typically expected for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on market research for similar roles in Madrid)
Benefits:
- 100% remote work
- Education budget for online courses, conferences, and trainings
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
- Special offers on used cars for employees, their family, and friends
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on market research for similar roles in Madrid. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees (Mid-size)
Founded: 2012
Company Description:
- AUTO1 Group is Europe’s leading digital automotive platform
- Operates consumer brands like wirkaufendeinauto.de and Autohero, as well as the wholesale platform AUTO1.com
- Emphasizes data-driven insights and in-house marketing for efficient performance marketing
Company Specialties:
- Mobility and technology
- Innovation and disruption
- Fin-tech and automotive
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a dynamic, fast-growing company that values innovation and data-driven decision making.
📊 Role Analysis
Career Level: Junior to Mid-level Marketing role
Reporting Structure: Reports directly to the Performance Marketing team
Work Arrangement: 100% remote work
Growth Opportunities:
- Potential to grow into a specialist in one of the Paid Online Marketing channels or take on a generalist role across multiple channels
- Steep learning curve due to the dynamic startup environment
- Opportunities to contribute own ideas and have a direct impact on business decisions
ASSUMPTION: This role offers significant growth opportunities for candidates looking to build expertise in performance marketing.
🌍 Location & Work Environment
Office Type: 100% Remote (No physical office)
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million
- Known for its vibrant culture, rich history, and diverse food scene
- Offers a high quality of life with numerous parks, museums, and entertainment options
Work Schedule: Flexible, with a focus on results and performance
ASSUMPTION: While the role is 100% remote, applicants should be comfortable working independently and managing their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign planning and execution
- Budget management and allocation
- Problem-solving and creativity
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of performance marketing metrics and KPIs
- Showcase your ability to work independently and manage your time effectively
ATS Keywords: Google Ads, Microsoft Ads, Meta, Data Analysis, Budget Management, Campaign Optimization, Cross-Functional Collaboration, Tracking, Measurement, Attribution Models, Excel, Google Sheets, SQL, Google BigQuery, Fluency in English, Fluency in Spanish
ASSUMPTION: The application process may vary depending on the hiring manager and the current hiring needs of the company.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Meta Platforms (Facebook Ads, Instagram Ads)
- Google BigQuery
- Excel/Google Sheets
- SQL
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and cross-functional teamwork
Work Style:
- Independent and self-motivated
- Results-driven and focused on performance
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in fast-paced environments and enjoy working independently?
- Are you comfortable managing your time effectively and prioritizing tasks?
- Do you have a strong attention to detail and a data-driven mindset?
ASSUMPTION: Applicants should assess their fit with the company values and work style to ensure a successful integration into the team.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously
- Keeping up with the fast-paced nature of the digital marketing landscape
- Working remotely and managing time effectively
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role focuses more on performance marketing and less on brand awareness compared to similar roles in other industries
- Requires a strong focus on data analysis and interpretation, which may differ from other marketing roles
- Offers significant growth opportunities for candidates looking to build expertise in performance marketing
ASSUMPTION: Applicants should consider their career goals and interests when comparing this role to similar positions in other industries.
📝 Sample Projects
- Optimizing Google Ads campaigns to improve click-through rates and conversions
- Expanding into new channels, such as Microsoft Ads or Meta, to drive brand traffic
- Analyzing campaign performance data to identify trends and make data-driven optimizations
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role collaborate with other teams, such as Design and Marketing Automation?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for remote employees?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for a technical assessment or case study, focusing on your data analysis and campaign planning skills
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
