Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: New Zealand Fine Touring

🔹 Location: Wānaka, Otago, New Zealand

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving data-led marketing strategies to maximize lead generation and improve website conversion
• Leading conversion rate optimization (CRO) and A/B testing to enhance website performance
• Analyzing user behavior and session recordings to identify and resolve drop-off points
• Monitoring and reporting on web conversions, lead quality, customer acquisition costs, and overall marketing ROI
• Collaborating with content and design teams to deliver conversion-focused landing pages and creative assets

ASSUMPTION: This role requires a strong background in performance marketing and a strategic mindset grounded in data to drive measurable growth across various digital channels.

📋 Key Responsibilities

✅ Lead ongoing conversion rate optimisation (CRO) and A/B testing to improve website and landing page performance

✅ Analyse user behaviour, session recordings, heatmaps, and conversion paths to identify and resolve drop-off points

✅ Own marketing performance analytics, ensuring accurate tracking, attribution, and reporting across all channels

✅ Monitor and report on web conversions, lead quality, customer acquisition costs, and overall marketing ROI

✅ Champion a test-and-learn culture, overseeing structured experiments across channels, creative, and landing experiences

✅ Maintain a testing roadmap focused on continuous optimisation of ads, messaging, landing pages, and targeting

✅ Oversee paid media performance across platforms like Google and Meta, identifying opportunities for improvement and working with channel owners to drive lead generation

✅ Collaborate with content and design teams to deliver conversion-focused landing pages and creative assets

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to improve marketing performance and drive business growth.

🎯 Required Qualifications

Education: Tertiary qualification in Marketing or Communications preferred

Experience: 3+ years in a performance marketing or digital growth role, working hands-on across channels

Required Skills:

• Experience in planning and delivering A/B and multivariate tests to improve landing pages, forms, or key user journeys
• Experience running successful paid campaigns across platforms like Google Ads, Meta, or similar, with a focus on efficiency and results
• Ability to work confidently with tools like GA4, Looker Studio, or similar to make informed marketing decisions
• Strategic mindset that’s grounded in data and results
• Confidence working across all major performance channels and tools
• Strong experience with analytics, CRO, and optimisation
• A natural curiosity and a test-and-learn attitude

Preferred Skills:

• Experience with CRM or marketing automation platforms

ASSUMPTION: Candidates should have a proven track record in performance marketing, with a strong focus on data-driven decision making and continuous improvement.

💰 Compensation & Benefits

Salary Range: NZD 80,000 - 120,000 per annum (Based on experience and industry standards for mid-level marketing roles in New Zealand)

Benefits:

• Competitive salary
• Company performance bonus scheme
• Active social club
• Discounted gym membership

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in New Zealand, with consideration for the company's size and location.

📌 Applicant Insights

🔍 Company Context

Industry: Leisure, Travel & Tourism

Company Size: 51-200 employees (Small to mid-sized company, offering a more personal work environment with opportunities for growth and impact)

Founded: 2004 (Established company with a 20-year history in the industry)

Company Description:

• New Zealand Fine Touring is a multi-channel inbound tour operator based in Wanaka, delivering exceptional travel experiences to guests worldwide.
• The company specializes in tailor-made touring holidays throughout New Zealand and Australia under various brands.
• They focus on great experiences for both customers and the team, with a passion for their brands and what they do best.

Company Specialties:

• Tailor-made touring holidays
• Inbound tourism
• Multi-channel marketing

Company Website: New Zealand Fine Touring

ASSUMPTION: New Zealand Fine Touring is a well-established company in the travel industry, with a focus on delivering exceptional customer experiences through tailored touring holidays.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with content, design, and channel owners to drive marketing performance.

Work Arrangement: On-site, full-time (40 hours/week) position based in Wanaka, New Zealand.

Growth Opportunities:

• Potential to grow within the marketing team as the company expands
• Opportunities to develop skills in performance marketing, analytics, and cross-functional collaboration
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team, as well as the chance to make a significant impact on the company's performance.

🌍 Location & Work Environment

Office Type: On-site, based in Wanaka, New Zealand

Office Location(s): Level 1, 93 Ardmore St, Wanaka, Otago 9305, NZ

Geographic Context:

• Wānaka is a popular tourist destination in the South Island of New Zealand, known for its stunning lakes and mountain scenery.
• The office is centrally located in Wanaka, offering easy access to local amenities and attractions.
• The company offers a dynamic, fun, and people-first culture, with an active social club and discounted gym membership.

Work Schedule: Full-time (40 hours/week), with flexibility for a test-and-learn culture and structured experiments.

ASSUMPTION: The on-site work environment in Wanaka offers a unique blend of professional growth opportunities and a high-quality work-life balance, with access to stunning natural surroundings.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the Marketing Manager
• In-depth interview with the Marketing Manager and relevant team members
• Final interview with the General Manager

Key Assessment Areas:

• Performance marketing expertise and strategic mindset
• Data-driven decision making and analytical skills
• CRO and optimisation experience
• Cross-functional collaboration and communication skills

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of successful A/B tests or optimisation projects you've led in the past
• Research the company and industry to showcase your knowledge and enthusiasm

ATS Keywords: Performance Marketing, Data Analysis, Conversion Rate Optimisation, A/B Testing, Digital Marketing, Lead Generation, Google Ads, Meta, Analytics, CRO, Marketing Automation, User Behaviour Analysis, Testing Roadmap, Content Collaboration, Strategic Mindset, Curiosity

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' performance marketing expertise, data-driven decision making, and cultural fit.

🛠️ Tools & Technologies

• Google Analytics 4 (GA4)
• Looker Studio
• Google Ads
• Meta (Facebook) Ads
• CRM or marketing automation platforms (e.g., HubSpot, Marketo)
• Optimisation and A/B testing tools (e.g., Optimizely, VWO)

ASSUMPTION: This role requires proficiency in various marketing tools and platforms, with a focus on Google Analytics, Google Ads, and Meta Ads for paid media performance.

👔 Cultural Fit Considerations

Company Values:

• Great experiences matter
• Passion for what we do
• Collaboration and teamwork

Work Style:

• Data-driven and results-focused
• Test-and-learn mindset
• Collaborative and cross-functional

Self-Assessment Questions:

• How do you ensure that your marketing strategies are aligned with the company's values and focus on great experiences?
• Can you provide an example of a time when you championed a test-and-learn culture to improve marketing performance?
• How do you approach collaboration and cross-functional work, and what is your preferred working style?

ASSUMPTION: New Zealand Fine Touring values a data-driven, collaborative, and results-focused work environment, with a strong emphasis on delivering great experiences for both customers and the team.

⚠️ Potential Challenges

• Managing multiple marketing channels and stakeholders
• Balancing strategic planning with hands-on execution
• Working in a fast-paced, dynamic environment with a focus on continuous improvement
• Adapting to changes in the travel industry and market trends

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong organisational skills, adaptability, and a strategic mindset to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on performance marketing, data analysis, and continuous optimisation
• In the travel industry, this role is unique in its focus on inbound tourism and multi-channel marketing for tailored touring holidays
• Career progression in this role could lead to senior marketing positions or specialist roles in performance marketing, analytics, or optimisation

ASSUMPTION: This role offers a unique blend of strategic and hands-on marketing experience, with a focus on performance and continuous improvement.

📝 Sample Projects

• Developing and executing a comprehensive A/B testing roadmap to improve website conversion rates
• Analyzing user behavior data to identify and address drop-off points in the booking funnel
• Optimising paid media campaigns across Google and Meta platforms to maximise lead generation and ROI

ASSUMPTION: These sample projects demonstrate the hands-on, data-driven nature of the role and the opportunity to make a significant impact on marketing performance.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company, and what are the key priorities for the first 90 days?
• Can you describe the team structure and how this role will collaborate with other marketing channels and stakeholders?
• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These interview questions are designed to assess the role's fit within the company's marketing strategy, team structure, and culture, as well as the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant performance marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit for the position
• Prepare examples of successful A/B tests or optimisation projects you've led in the past to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.