Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: KRAFTON INDIA

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing user acquisition campaigns for games
• Optimizing key performance metrics through data-driven decisions
• Managing media performance and data insights
• Overseeing ad creatives and ad monetization tasks

ASSUMPTION: This role requires a strong data-driven mindset and excellent communication skills to effectively manage campaigns and collaborate with internal teams and external partners.

📋 Key Responsibilities

✅ Plan and execute user acquisition campaigns for both new and existing games

✅ Continuously optimize key performance metrics (e.g., Cost per Acquisition/ROAS/LTV) through media channel operations based on data-driven decisions

✅ Manage media performance and data & insight reporting on a regular basis

✅ Lead the ad creatives cycle, including analyzing creatives performance data, optimizing creatives, and planning future ad creative designs

✅ Oversee ad monetization tasks, including detailed data analysis and strategic optimizations

ASSUMPTION: This role requires a proactive approach to staying updated with the latest trends and best practices in performance marketing.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, statistics, business, or a related field

Experience: 3 to 6 years of experience in mobile performance marketing

Required Skills:

• Expertise in developing marketing campaign strategy plans, including media mix optimization
• Hands-on experience with self-serve platforms like Google Ads, Facebook Business Manager, etc.
• Deep understanding of global and local Indian media channels
• Experience with Mobile Measurement Partners (MMPs) such as Adjust
• Proficiency in analytical tools
• Advanced skills in planning, analyzing, and optimizing ad creatives
• Excellent documentation skills with a preference for Microsoft Excel and PowerPoint
• Strong interest and passion for sports, especially cricket

Preferred Skills:

• Unique approach and proven strategies in performance marketing, preferably in the mobile gaming sector
• Exceptional communication skills, able to effectively coordinate with internal teams and external partners

ASSUMPTION: Candidates with experience in the mobile gaming industry and a passion for mobile games are strongly preferred.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for mid-level marketing roles in Bengaluru)

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Bengaluru. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games. KRAFTON is a global leader in gaming, known for its popular titles like PUBG Mobile and BGMI.

Company Size: 1,001-5,000 employees. As a mid-sized company, KRAFTON offers a mix of structured processes and agile decision-making.

Founded: 2007. KRAFTON has established itself as a trailblazer in the gaming industry, with a strong focus on innovation and creativity.

Company Description:

• KRAFTON is a collective of studios, each with their own distinct creative identity
• The company aims to evolve, innovate, and create new technology and entertainment experiences
• KRAFTON is committed to fostering a creative and collaborative work environment

Company Specialties:

• Game development and publishing
• Performance marketing
• User acquisition and retention
• Ad monetization

Company Website: http://www.krafton.com

ASSUMPTION: KRAFTON's focus on creativity and innovation makes it an attractive employer for candidates seeking a dynamic and challenging work environment.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 3 to 6 years of experience in mobile performance marketing.

Reporting Structure: This role reports directly to the Head of Marketing or a similar position.

Work Arrangement: On-site, with flexible working hours and the possibility of remote work for specific tasks.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion into new markets and game titles
• Potential to work on high-profile projects and campaigns

ASSUMPTION: KRAFTON's growth and expansion present numerous opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities.

Office Location(s): Bengaluru, with potential for remote work or travel to other offices.

Geographic Context:

• Bengaluru is the capital city of Karnataka and the IT hub of India
• The city offers a vibrant culture, diverse food scene, and numerous recreational opportunities
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours/week) with flexible working hours and the possibility of overtime during peak periods.

ASSUMPTION: Bengaluru's thriving tech industry and cultural scene make it an attractive location for professionals seeking a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Application review
• Assignment (details to be provided post-application)
• First interview
• Second interview
• Third interview
• Offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Campaign execution and optimization
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your passion for mobile games and performance marketing
• Prepare examples of successful marketing campaigns you've worked on, focusing on data-driven decision-making and optimization

ATS Keywords: Performance marketing, user acquisition, media channel operations, ad creatives, ad monetization, marketing campaign strategy, mobile measurement partners, analytical tools, documentation skills, communication skills, mobile gaming, in-app ads monetization, app store optimization, project management, collaboration

ASSUMPTION: KRAFTON's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• Facebook Business Manager
• Adjust (Mobile Measurement Partner)
• Analytical tools (e.g., Google Analytics, Tableau)
• Microsoft Office Suite (Excel, PowerPoint)

ASSUMPTION: Candidates should have hands-on experience with self-serve platforms and analytical tools, as well as a willingness to learn and adapt to new technologies.

👔 Cultural Fit Considerations

Company Values:

• Be original, stay creative
• Be bold, learn and win
• One team, one dream

Work Style:

• Collaborative and creative
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with KRAFTON's company values?
• How comfortable are you working in a fast-paced, dynamic environment?
• How do you approach learning from failures and setbacks?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with KRAFTON's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Working with cross-functional teams and external partners, necessitating excellent communication and collaboration skills
• Keeping up with the latest trends and best practices in performance marketing, requiring continuous learning and adaptation
• Potential for tight deadlines and peak periods, requiring flexibility and the ability to work overtime

ASSUMPTION: Candidates should be prepared to face these challenges and possess the skills and mindset necessary to overcome them.

📈 Similar Roles Comparison

• This role is similar to other performance marketing manager positions in the gaming industry, with a focus on user acquisition and campaign optimization
• However, this role may have a stronger emphasis on ad creatives and ad monetization compared to similar roles in other industries
• Career progression in this role may lead to senior marketing roles within the company or expansion into new markets and game titles

ASSUMPTION: Candidates should research similar roles in the gaming industry to better understand the requirements and expectations of this position.

📝 Sample Projects

• Developing and executing a user acquisition campaign for a new game launch
• Optimizing ad creatives based on performance data to improve campaign effectiveness
• Analyzing and optimizing ad monetization strategies to maximize revenue

ASSUMPTION: These sample projects are intended to provide candidates with an understanding of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall success of the company's marketing strategy?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• How does the company support the professional development and growth of its employees?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
• How does the company foster a collaborative and creative work environment?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the assignment stage, which will be provided separately upon passing the application stage
• Follow up with the company one week after submitting your application to confirm receipt and inquire about the next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.