📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Wild Alaskan Company
🔹 Location: Remote, US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid media campaigns across multiple channels
- Analyzing campaign performance and driving continuous growth
- Collaborating with cross-functional teams and external stakeholders
- Developing and executing a structured test-and-learn strategy
ASSUMPTION: This role requires a high level of autonomy and strong analytical skills to succeed in a fast-paced, remote environment.
📋 Key Responsibilities
✅ Manage the execution and analysis of paid media campaigns across Native, Search, Display, and Paid Social channels
✅ Perform daily campaign management and optimization, including budget allocation, bidding management, and ad creative optimizations
✅ Analyze campaign performance using key metrics and attribution tools to identify insights and optimize spend
✅ Lead a structured test-and-learn strategy to drive continuous performance improvement
✅ Proactively ideate and test new creative concepts in partnership with the creative team and external agencies
✅ Manage the end-to-end creator platform process, including developing campaign briefs, selecting creators, overseeing communications, and launching ads
✅ Maintain a high level, up-to-date understanding of best practices and strategies across all digital advertising platforms
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay current with industry trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience scaling positive ROI ecommerce performance campaigns across multiple digital channels
Required Skills:
- Proven experience managing 7-figure monthly budgets
- In-platform experience with Meta and Google
- Excellent Excel and analytical skills
- Strong communication and collaboration skills
- Ability to work autonomously and prioritize tasks
Preferred Skills:
- Project management system experience in Asana
- Looker and Google Data Studio experience
- Experience with tracking pixels and attribution models
- Experience with affiliate, offline, and other marketing channels
ASSUMPTION: Candidates with experience in ecommerce and a strong understanding of digital advertising platforms will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $110,000 per year, commensurate with skills and experience
Benefits:
- Health, vision, and dental insurance
- 401k
- PTO, safe/sick time, and vacation
- Parental leave
- Free box of fish every month
Working Hours: Full-time, with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is based on industry standards for a Performance Marketing Manager role with the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Wild Alaskan Company operates in the food and beverage services industry, focusing on sustainable seafood delivery.
Company Size: 51-200 employees, which offers a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2017, with a history rooted in three generations of expertise in the Alaskan fishing industry.
Company Description:
- Wild Alaskan Company delivers wild-caught, sustainable seafood to households across the United States
- Powered by a custom-built eCommerce platform and a commitment to sustainability
- Operates in a fully-remote environment that is fast-paced, challenging, and fun
Company Specialties:
- Sustainable seafood delivery
- Ecommerce platform development
- Remote work culture
Company Website: wildalaskancompany.com
ASSUMPTION: Wild Alaskan Company's commitment to sustainability and remote work culture sets it apart in the industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: Reports directly to the Sr. Director of Growth Marketing
Work Arrangement: Fully remote, with flexible hours and the ability to work autonomously
Growth Opportunities:
- Potential to advance to a senior or management role within the marketing department
- Chance to gain experience in a fast-growing, mission-driven brand
- Opportunity to work with a diverse range of stakeholders and external partners
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): Remote work from anywhere in the United States
Geographic Context:
- Remote work allows for a flexible lifestyle and the ability to work from various locations
- Opportunity to work with a diverse, remote team spread across the United States
- Access to a wide range of professional development resources and networking opportunities
Work Schedule: Full-time, with flexible hours and the ability to work autonomously
ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to balance work and personal life effectively.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with the Sr. Director of Growth Marketing
Key Assessment Areas:
- Analytical skills and data-driven decision making
- Campaign management and optimization experience
- Collaboration and communication skills
- Understanding of digital advertising platforms and best practices
Application Tips:
- Highlight relevant experience and achievements in campaign management and optimization
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Performance Marketing, Ecommerce, Paid Media, Campaign Management, Data Analysis, Budget Management, Creative Collaboration, Digital Advertising, Optimization, Attribution, Excel, Project Management, Analytics, Testing, Communication, Problem Solving
ASSUMPTION: Applicants should focus on demonstrating their analytical skills, campaign management experience, and ability to work collaboratively in a remote environment.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- Excel
- Asana (preferred)
- Looker and Google Data Studio (preferred)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Sustainability
- Transparency
- Quality
- Innovation
- Collaboration
Work Style:
- Autonomous and self-driven
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong commitment to sustainability and a passion for driving positive change?
- Are you comfortable working autonomously and managing your time effectively in a remote environment?
- Do you thrive in a fast-paced, collaborative work environment and enjoy working with diverse stakeholders?
ASSUMPTION: Candidates who align with Wild Alaskan Company's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a significant budget and multiple campaigns simultaneously
- Working autonomously and prioritizing tasks in a remote environment
- Keeping up with industry trends and best practices in digital advertising
- Collaborating effectively with a diverse range of stakeholders and external partners
ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven approach, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on paid media campaign management and optimization
- Wild Alaskan Company's commitment to sustainability sets it apart from other ecommerce brands
- This role offers significant growth potential and the opportunity to work with a diverse range of stakeholders
ASSUMPTION: Applicants should consider their interest in sustainability and ecommerce, as well as their ability to work effectively in a remote environment, when comparing this role to similar positions.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy for a new product launch
- Analyzing campaign performance data to identify optimization opportunities and drive continuous growth
- Managing the end-to-end creator platform process for a high-profile influencer marketing campaign
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of autonomy required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Wild Alaskan Company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Wild Alaskan Company measure the success of its paid media campaigns, and what KPIs are most important?
- What is the company's approach to work-life balance and employee well-being in a remote work environment?
ASSUMPTION: These questions will help applicants better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
